#176: Tactical Tuesday: Using PPC to Refine your Ad Strategy
Healthcare Boss Academy Podcast
Release Date: 03/30/2021
#358: The Pros & Cons of Having a Business Credit Card
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, presents the pros and cons of having a business credit card. If you choose to have one, he provides tips on how to use the card wisely. EPISODE HIGHLIGHTS: Jason shares an example of someone who funded their startup with a business credit. He changed his mind on the business and presumed he wouldn't be held personally responsible for the debt. He was wrong. Jason explains the differences between a small business credit card and a corporate credit card. A corporate credit...
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#357: Are You a Creator, Controller or Owner?
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy talks about how to create wealth in today's economy, including the two ways to do this and the three types of people who create wealth through their assets. EPISODE HIGHLIGHTS: The right way to create passive or semi-passive wealth is to create multiple assets vs trading your time for money or ‘working your ass off.' There are three categories of people with assets: creators, controllers, and owners. Creators generate revenue using their mind to build or create...
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#356: Systematizing Multiple Streams of Revenue
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy, talks about if and when you should consider looking into multiple streams of revenue – and how to systemize them. EPISODE HIGHLIGHTS: Creating multiple streams of revenue may be the obvious way forward but it also has its pros and cons. Timing and taking little steps should always be your focus if you want all of them to succeed. Systemize your streams of revenue. Doing everything at once will only lead to inefficiency and even failure. Stop pulling yourself into...
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#355: Find Your Capital-S Story and Communicate the Value of Your Business Through Effective Storytelling with Paul Furiga
Healthcare Boss Academy Podcast
OVERVIEW: “Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades’ worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR. EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000...
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#354: Are you an aspiring entrepreneur burdened with student loan debt?
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about how – and if – you should start a business when you have student loan debt. EPISODE HIGHLIGHTS: In the US, student debt totals 1.6 trillion dollars. The average student graduates with just under 38k in student loans. And 15% of the US population currently has student loan debt. Jason shares five tips for those struggling with student loans yet still want to launch their business. First, choose your institution wisely. As a student, think about the return...
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#353: How to Build Audiences, Authority & Connections
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to become a guest on a podcast show. He also discusses the benefits of being a guest, including building your authority in your area of expertise, growing your audience and developing connections. EPISODE HIGHLIGHTS: Being on a podcast show is similar to appearing as a guest on a YouTube channel or writing a guest blog post. It allows you to reach new audiences. Jason has five tips for becoming a guest on a podcast show ability to speak well...
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#352: Using Innovative Technology in Healthcare to Improve Patient Care and Clinic Efficiency with Kathrine Saunders
Healthcare Boss Academy Podcast
OVERVIEW: Obesity is a disease. It's not just a lifestyle issue. Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Katherine Saunders, Co-Founder of Intellihealth, Diplomat of the American Board of Internal Medicine and the American Board of Obesity Medicine, and Host of the Weight Matters Podcast. Join us in this episode as we debunk the long-standing stigma surrounding obesity and learn more about Katherine and Intellihealth's mission to bring accessible medical obesity care for all. EPISODE HIGHLIGHTS ...
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#351: 3 Ways to Attract Top Talent: Autonomy, Title & Flexibility
Healthcare Boss Academy Podcast
OVERVIEW Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to attract the top talent to your team when starting or running a new business. EPISODE HIGHLIGHTS: If you’re launching or starting a new business, building a team of talented people is important for growth. When you have a great team, you can deliver great products and service. When it comes to hiring new employees, position the benefits of working for your company, especially if you can’t offer a big salary. One advantage of working for an...
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#350: When Should you Discharge an Angry Customer?
Healthcare Boss Academy Podcast
OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about the best way to manage irrational and overly demanding customers. EPISODE HIGHLIGHTS: When you own a business, complaints are something you can't escape. There are ways you can manage angry customers while maintaining the integrity of your company. Be empathetic and listen to what unsatisfied customers are saying. Put yourself in their shoes and really listen to the core reason behind their complaint. Unhappy customers are louder than happy customers....
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#349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production
Healthcare Boss Academy Podcast
OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to learn more...
info_outlineOVERVIEW:
Jason A. Duprat, Entrepreneur, Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy podcast talks about pay-per-click (PPC) advertising and why you may want to consider utilizing it for your business. He provides insight on the terminology and reviews the steps to ensure a successful PPC campaign.
3 KEY POINTS:
- Pay-per-click advertising is sophisticated, affordable and very effective when you consider the rate that people use search engines.
- With pay-per-click, you can target audiences based on geography, demographic, device, specific times of the day, keywords and website behavior.
- Set your goals, pick your targeting methods and analyze the results. Look for the return on ad spend and then make data-driven decisions to refine your ads and your ad strategy.
EPISODE HIGHLIGHTS:
- Intent-based searches allow businesses to target people who are in certain phases of research and/or the buying process.
- There are more than 6 billion searches across search engines per day worldwide. Google alone processes 3.8 million searches per minute.
- PPC is more affordable than traditional marketing methods such as TV, radio or billboards.
- Identify your goals upfront. Do you want to build brand awareness? Do you want to capture ROI on your ad spend? Do you want to generate leads?
- Jason explains the terminology associated with PPC: cost per click (CPC), cost per mille (CPM), click-through rate (CTR) and cost per acquisition (CPA).
- When you utilize PPC, you can target prospects based on geography, demographics, devices used, time of day and keyword searches.
- Google Display allows businesses to use affiliated websites as virtual billboards, providing access to 90% of internet users worldwide.
- There are five steps for creating a successful PPC campaign. One, establish goals. Two, choose your target methods. Three, determine the ad spend. Four, analyze results. Five, use the results to further refine the ad strategy.
- It can be difficult to find an agency that can consistently deliver great results. Sometimes it’s better to utilize in-house staff to manage your company’s marketing needs, particularly for PPC.
TWEETABLE QUOTES:
“If you’re not advertising on Google, you’re missing a real opportunity.” - Jason Duprat
CONNECT WITH JASON DUPRAT:
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RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
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