658: Genevieve Trousdale: Genevieve Trousdale: Running Your Interior Design Business On Your Own Terms
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 04/13/2021
A Well-Designed Business® | Interior Design Business Podcast
Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...
info_outline 968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior DesignA Well-Designed Business® | Interior Design Business Podcast
Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel...
info_outline 967: Breegan Jane: The Gift of Transitioning, Turning Risks into SuccessA Well-Designed Business® | Interior Design Business Podcast
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info_outline 966: Andrea Liebross: It's Not Big Clients — It's BIG THINKING That Creates SuccessA Well-Designed Business® | Interior Design Business Podcast
Today With Andrea Liebross Today on A Well-Designed Business, I am joined by certified business and life coach Andrea Liebross, who is on a mission to help women entrepreneurs discover their inner potential and redefine success. Andrea is also the author of the bestselling book, “She Thinks Big” and host of the podcast, “Time to Level Up.” Today she is teaching us how to get out of the messy middle and move into the extraordinary with BIG THINKING. Tune in to learn Andrea’s 5 keys to becoming a big thinker. It’s all about TRUST! Pick It Apart [1:21] Andrea...
info_outline 965: Mona Nahm: Equitable Design for People and the PlanetA Well-Designed Business® | Interior Design Business Podcast
Today With Mona Nahm Today on A Well-Designed business I am so happy to welcome Mona Nahm to the show. Mona is here sharing her incredible journey and her current work designing affordable housing. Mona truly understands how creating spaces with compassion at their core can empower people and allow them the safety and stability to reclaim their lives. Her glass-half-full spirit will leave you inspired. Listen now. Pick It Apart: [2:27] Mona shares her story of homelessness as a teenager. [12:51] Mona and LuAnn reflect on the value of basic education, obtaining degrees,...
info_outline 964: Power Talk Friday: Brittany Bowen and Ava Vienneau: Unlock the Potential of Your Business Through Brand PhotographyA Well-Designed Business® | Interior Design Business Podcast
Today With Brittany Bowen and Ava Vienneau Today on A Well-Designed Business, it is Power Talk Friday and I am joined by Brittany Bowen and Ava Vienneau. Brittany and Ava are the co-founders of Girls at Flourish, a full-service creative photography agency specializing in the luxury home industry. They help interior designers accurately represent their brand through their brand images, which sets them apart from the competition. We are discussing everything that goes into your brand images, how often you should have photos done, what they should represent, an...
info_outline 963: Adam Scougall: Choosing Your Interior Design Business as a Side HustleA Well-Designed Business® | Interior Design Business Podcast
Today With Adam Scougall Today on A Well-Designed Business, I am happy to welcome back Adam Scougall, of Adam Scougall Design. If you have ever considered pivoting from your full-time job to interior design, this episode is for you. It’s always valuable to hear two sides to every story. A lot of my guests have pivoted successfully into starting a design firm. Adam does have a successful design firm, but he pivoted right back into his full-time job while keeping design as a side hustle — and that couldn't have been a better choice for him. Pick It Apart: [5:00] No...
info_outline 962: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 2A Well-Designed Business® | Interior Design Business Podcast
Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day ! Kravet Collections: What’s new with LuAnn Nigara ...
info_outline 961: It’s the 8th Birthday of the Podcast; Thank You Kravet Inc.! PART 1A Well-Designed Business® | Interior Design Business Podcast
Today With Kravet Inc. Today on A Well Designed Business we are doing things a little different in celebration of our Eighth Birthday. We are paying tribute to Kravet, Inc., our sponsor here on the podcast since the beginning with a trip down memory lane. We are kicking things off with a clip from my interview with Scott Kravet, when we were celebrating our 100th show, and continue through clips featuring 14 more designers and industry experts all sharing their sentiments on this iconic brand. RSVP to SWDD Market Day ! Kravet Collections: What’s new...
info_outline 960: Laura Hodges: The Behind the Scenes of the Southern Living ShowhouseA Well-Designed Business® | Interior Design Business Podcast
Today With Laura Hodges Welcome to a Well-Designed Business. We all know that Show Houses are big undertakings…but what if it wasn’t just one room—what if it was an entire house? Would it be worth it if it landed you in a major publication like Southern Living? My guest today, Laura Hodges, recently designed the Idea House for Southern Living. And while she put in countless hours of blood, sweat, and tears, she absolutely believes that a show house can be worth the investment. Today, she’s here to share what it takes and what you can get from a show house...
info_outlineToday with Genevieve Trousdale:
Welcome to A Well-Designed Business®. This week, I’m joined by Genevieve Trousdale. After coming from working in two large firms, Genevieve launched her own firm. She grew her business to serve luxury clients and tackle high-income projects. But unlike most other designers on her level, Genevieve chooses to keep some things simple, running her business on her own and taking on just a few projects per year. Today, we’re talking about how she manages it, why she chooses it, and the importance of staying true to your values in your business.
Pick it apart:
[7:18] Genevieve talks about the experience of working under great influences and what she learned along the way.
[11:58] Genevieve shares why she chooses not to expand her firm and bring on other designers.
[20:44] Genevieve reveals what she looks for in others when she does need to outsource work.
[25:03] LuAnn and Genevieve talk about the expectations in the design world and how to stick true to who you are.
[33:51] Genevieve explains how she created a resource for other designers to get questions answered and form a community.
LuAnn and Genevieve Trousdale’s Ah-Ha moments:
“This is amazing to me...it’s unusual that you’ve reached that level of design client but you’ve maintained the solo firm and you’re making money.” -LuAnn Nigara
“The pretty part, I can take care of. I like to take care of that. So I’m looking for someone with street smarts.” -Genevieve Trousdale
“There are pressures of ‘Why aren’t you scaling your company and searching for the next best thing.’ I am—but I’m doing it my own way.” -Genevieve Trousdale
More About Genevieve Trousdale:
Steeped in Southern tradition and influenced by sophisticated French style, Genevieve’s finely-honed design sense was originally fostered by two generations of discerning familial role models with exquisite taste. On assignment designing homes, chalets, and estates throughout Europe, the Middle East, and America, Genevieve developed inspired and inventive ideas for each client’s passions and desire for the very best.
Highly regarded for sophisticated design, meticulous attention to detail, creative sourcing of one-of-a-kind pieces, and the ability to manage thousands of special details at once – Genevieve has earned the respect and admiration of the most thoughtful and discriminating clients, worldwide.
Ms. Trousdale, a Louisiana-born designer, boasts a stunning repertoire of world-class projects from American ski chalets, a Parisian flat to a luxurious Middle Eastern palace. Working alongside top AD 100 industry icons, Genevieve is one of the nation’s most accomplished designers.
Connect with Genevieve Trousdale:
What’s new with LuAnn Nigara
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A Big THANK YOU to Today’s Podcast Sponsor:
Kirsch: your leaders in drapery hardware. Kirsch recently unveiled their new Briza Motorization, allowing your clients to control their draperies in an instant from anywhere. It’s simple to install, quiet, and easily integrates with third party systems. It’s even available on most of their most popular rods. Visit kirsch.com today to learn more!
Mydoma:
The free industry-leading event for designers is back! This April 13th and 14th, get ready for the return of 19 Hours, a virtual design conference by Mydoma and A Well Designed Business.
We all know by now that the world has changed, and while 2020 was very much about insulating yourself, and your business from what comes next, this year, it's time to learn the lessons that the industry has learned the hard way this past year, and set yourself up for success. It's time to make 2021 your year, with a number of panels, presentations, and talks from some amazing industry partners and experts.
So what are you waiting for? It's a free event, so you have nothing to lose, and everything to gain! Register for 19 Hours at mydomastudio.com/19hours. I'll see you there!
Other Shows Mentioned:
#433 Nate Berkus: Introducing His Collection with Kravet
#91 Sarah Daniele – Co-Founder & CEO of Mydoma Studio