EP 092. Segmentation in the Cassandra Report
The Cassandra Podcast
Featuring Kathy Sheehan, Chanon Cook, and Michael Corti.
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Unpacking Cassandra’s Gen Z Segmentation with Chanon Cook
The Cassandra Podcast
On this week’s episode, our host Nina Rupp is joined by Chanon Cook, Cassandra's Vice President. Chanon and Nina unpack Cassandra's latest report on Gen Z segmentation and get to explore some of these segments individually.
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Exploring Pivot Coldbrew with Founder David Stroud
The Cassandra Podcast
On this week’s episode, our host Nina Rupp is joined by David Stroud, Founder and President of Pivot Coldbrew, which was featured in this Thursday's Cassandra Daily on new adaptogenic and nootropic coffee drinks. David gives us his insight into the brand’s "chillbrew" coffee beverage, which encompasses a precision-crafted blend of cold brew, adaptogens, and nootropics with clinically proven benefits.
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Gen Z Fintech Initiatives, Innovative Fragrance Tech, & Other Trends
The Cassandra Podcast
On this week's episode, our host Nina Rupp recaps fintech initiatives geared toward increasing Gen Z's financial literacy, innovative fragrance tech, an update on sports amid the ongoing pandemic, and qualitative data around young people's entertainment habits.
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Why You Should Chew Your Ice Cream: Exploring My/Mochi with Russell Barnett
The Cassandra Podcast
On this week’s episode (the first of the new year!), our host Nina Rupp is joined by Russell Barnett, the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream. Russell and Nina explore all aspects of the My/Mochi brand, which is currently America's fastest-growing frozen novelty that owns 80% of the mochi ice cream category in retailers and 98% of the category in convenience stores.
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'Sleep in a Can': Exploring Som with Brad Marks
The Cassandra Podcast
On this week’s episode, our host Nina Rupp is joined by Brad Marks, the CMO of Som Sleep. Som is a sleep drink that's engineered to help consumers fall asleep faster and sleep better throughout the night, and Brad and Nina talk all about the beverage, why sleep hygiene is absolutely essential, and even unpack some Cassandra research around health and sleep that further supports Som's market positioning.
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Accelerated Trends: Retail & The Pandemic
The Cassandra Podcast
On this week’s episode, our host Nina Rupp is joined by Emily Albright Miller, Vice President of Strategy & Insights at Big Red Rooster, a JLL company. Emily shares some truly can't-miss insights around consumer behavior as it relates to retail and shopping in light of the pandemic, and Nina and Emily outline three major areas of trend acceleration happening in this vertical.
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TikTok Houses, Next-Gen Fitness Platforms, & Other Trends
The Cassandra Podcast
Our host Nina Rupp recaps this week's Cassandra Dailies, covering innovative healthcare models that are growing amid the Covid-19 pandemic, better-for-you baking mixes, next-gen interconnected fitness platforms, and content collectives known as TikTok houses.
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"Generation Z is Not a Monolith"
The Cassandra Podcast
On this week’s episode, our host Nina Rupp is joined by Michael Corti, Cassandra's VP of Business Development. Michael shares insights around the polarization affecting today's Gen Zs (captured in last week's Cassandra Daily article on how modern young adults feel about the 2020 presidential election) and Cassandra's quant-based segmentation.
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Reese's Candy-Dispensing Door, Data-Driven Farm Tech, & Other Trends
The Cassandra Podcast
Our host Nina Rupp recaps this week's Cassandra Dailies, which include exciting agtech innovations that will redefine the future of farming, new diversity and equity training programs, the rise of virtual floral arranging classes, and brands' Halloween initiatives, which celebrate "Spooky Season" amid the Covid-19 pandemic.
info_outlineFeaturing Kathy Sheehan, Chanon Cook, and Michael Corti on why segmentation is important.
Cassandra’s segments uncover the unique personalities and perspectives contained within each generation, because when brands understand the key consumer archetypes within these groups, they can more effectively create for, communicate, and engage with each of them. Cassandra has divided the populations of Gen Zs into parts, or as we refer to them—segments, which are definable, accessible, and most importantly, actionable.