Customer Centric Marketing with Sudha Ranganathan
Release Date: 04/14/2021
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With over 15 years of experience in marketing organizations, Sudha has worked with companies like P&G, Nielsen, and PayPal.
She’s currently on the Brand Marketing team at LinkedIn where she gets to help develop a world-class brand in the talent space.
She’s an active volunteer with the Mindfulness & Compassion team over at LinkedIn, is undergoing coaching certification through CTI, and is mastering interpersonal and organizational skills through the InnerMBA program.
She’s on a mission to help create a world of work where business leaders and teams recognize the importance of self-mastery, interpersonal mastery, organizational success, and emotionally intelligent teams and how those contributors can drive business success.
- Interpersonal relationships - 2:14
- A simple definition of marketing – 2:45
- Building products starting with customer needs - 3:47
- How marketers can build and market products that map to customer needs – 5:35
- Blending humility with confidence when building products – 11:07
- When is the right time to pivot and make changes to a product in the market? - 15:28
- A collection of superstar people does not make a superstar team – 17:55
- How to foster workplace cultures that enable great marketing – 19:30
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