Lagerpalooza 2022
Utah Beer News
The 2022 Lagerpalooza is set for May 7. The two-part event features one of the country’s largest—if not the largest—lager-specific homebrew competition. Plus: The festival portion of Lagerpalooza returns after a Covid-19-imposed hiatus. Judging for the homebrew competition is set to take place on April 30. The all-ages festival starts at noon on May 7 in the parking lot of Bohemian Brewery in Midvale. The lager-focused brewery is located at 94 East Fort Union Boulevard. Medals will be awarded to homebrew competition winners, KUAA will be playing tunes, and a cornhole tournament is...
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3 Beers with Joey at Slackwater Sandy - December 2021
Utah Beer News
We’re back with Joey Cardaccio, the beer and service manager at Slackwater Pub & Pizzeria in Sandy.
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Virtual Taproom: Park City Brewing
Utah Beer News
You’re listening to our Virtual Taproom visit with Jeff Tito, the president of the all-new Park City Brewing. These conversations are recorded via Zoom and the video is available now on the Utah Beer News YouTube channel.
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3 Beers with Joey at Slackwater Sandy - November 2021
Utah Beer News
We’re back with Joey Cardaccio, the beer and service manager at Slackwater Pub & Pizzeria in Sandy.
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Virtual Taproom: Wasatch Brewery's Brave Noise Beer, 35 Years
Utah Beer News
You’re listening to our Virtual Taproom visit with Kristin Martino, marketing manager for Salt Lake Brewing Co., and Libby Taylor, general manager of the West Side Tavern and Beer Ambassador for Salt Lake Brewing Co. These conversations are recorded via Zoom and the video is available now on the Utah Beer News YouTube channel.
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Virtual Taproom: Talisman Brewing Celebrates 5 Years
Utah Beer News
You’re listening to our Virtual Taproom visit with Joann Williams, co-founder of Talisman Brewing in Ogden. These brief Virtual Taproom conversations are recorded via Zoom and the video is available now on the Utah Beer News YouTube channel.
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3 Beers with Joey at Slackwater Sandy - October 2021
Utah Beer News
We’re back with Joey Cardaccio, the beer and service manager at Slackwater Pub & Pizzeria in Sandy.
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3 Beers with Joey at Slackwater Sandy - September 2021
Utah Beer News
We’re back with Joey Cardaccio, the beer and service manager at Slackwater Pub & Pizzeria in Sandy.
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Utah Beer Festival 2021
Utah Beer News
Utah Beer News sat down with Pete Saltas, publisher of Salt Lake City Weekly and the festival director for the 11th Utah Beer Festival, as part of our Virtual Taproom series.
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3 Beers with Joey at Slackwater Sandy - August 2021
Utah Beer News
We’re back with Joey Cardaccio, the beer and service manager at Slackwater Pub & Pizzeria in Sandy.
info_outlineWe talk a lot about beer from a brewer’s perspective on the Utah Beer News Podcast. But often we don’t consider all the elements involved in understanding how a brewer’s creation gets into our glass.
In this episode, I sit down with Rebecca Cardaccio, sales director at Proper Brewing Co. in Salt Lake City, to learn more about the sales and marketing side of beer. It’s fascinating to me as someone whose background is in marketing (and marketing-adjacent fields).
Becca started as a server at Avenues Proper more than six years ago. Now she is responsible for a host of duties related to selling and marketing craft beer for the ever-growing Proper Brewing Co.
Our conversation opened my eyes to a complex world in which brewing and sales and marketing really fit hand in glove — each dependent upon the other for success.
In Becca’s case, she works closely with the brewing team on brand development. And then she helps to coordinate a multitude of tasks — from beer naming to label design to packaging considerations to pricing.
Thanks to Becca for taking the time to provide insight into the path beer takes from brewing to drinking.
And thank you for listening. I hope you enjoy hearing more about the sales and marketing side of beer. If you enjoy this type of storytelling, I’d really appreciate it if you could please leave a review on your podcast platform of choice.
For an accompanying article, please visit UtahBeerNews.com.
Enjoy the episode!
Episode 54 | May 5, 2021