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Ep 65 When to Go Deep and When to Go Wide

Handmade CEO Podcast

Release Date: 04/28/2021

A Handmade Marketplace for Social Good with goimagine Founder Jon Lincoln show art A Handmade Marketplace for Social Good with goimagine Founder Jon Lincoln

Handmade CEO Podcast

Have you ever wished that you could sell in a handmade marketplace that doesn't take all the fee profits from it's makers for capitalistic gain? Meet Jon Lincoln, the Founder of goimagine, the only handmade marketplace that gives 100% of its profits to charities that help children in need. Jon took his background in tech, found a need in the handmade community, and is giving back with his unique approach to start transforming the online economy into an engine for social good. He calls it the "caring economy", and I'm so excited to share his story with you. Interested in selling with goimagine?...

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Building a Six-Figure Coffee Roasting Business with Dawn Kennedy show art Building a Six-Figure Coffee Roasting Business with Dawn Kennedy

Handmade CEO Podcast

Welcome to a new season of the Handmade CEO Podcast! We're kicking off Season 4 and Episode 150 with a very special guest - Dawn Kennedy - business mentor, the CEO of Convoy Road Coffee Roasters, podcast host, attorney, and author! Dawn and her husband launched Convoy Coffee Roasters and have scaled the business to over six-figures in just 2 years! She is also the author of The Profit Accelerator and host of the Profit Accelerator Podcast. If you're ready to streamline your small business and learn more about how to own your business decisions for more success, this is the episode for you! To...

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5 Ways to Market Your Handmade Business in 2023 show art 5 Ways to Market Your Handmade Business in 2023

Handmade CEO Podcast

Welcome to the final episode of this season, all about how to market your business in 2023! AND with a special announcement about our upcoming 'Make It Happen!' Mastermind for Makers, happening January through June in 2023, for makers ready to bring their marketing to the next level with 1:1 coaching and a custom roadmap we build together! Makers can join the Mastermind by going to  

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How Founders Affect Startup Culture From the Top Down with Sophie Theen show art How Founders Affect Startup Culture From the Top Down with Sophie Theen

Handmade CEO Podcast

Thank you for tuning into episode 148! In this important episode I'm interviewing Shophie Theen, award-winning people management expert and author of .  There’s a common misconception that a company’s people make its culture. In reality, startup culture begins and trickles down from the very top, from a company’s founder. That founder’s personality, including their emotional maturity, can lift their organization’s culture or destroy it. So, how can founders identify whether their personalities are positively impacting their culture, and make changes if not? Sophie is...

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Choosing a Brand Name with Nicole Swartz from Sprout Law show art Choosing a Brand Name with Nicole Swartz from Sprout Law

Handmade CEO Podcast

Thank you for tuning into episode 147! Special guest Nicole Swartz from Sprout Law chats trademarks for small business owners and tips for choosing a brand name for your business that isn't trademarked!  Need a trademark for your business, or a legal template? Head to . 

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Self-Publishing as a Creative with Bobby Hedglin-Taylor show art Self-Publishing as a Creative with Bobby Hedglin-Taylor

Handmade CEO Podcast

Thanks for tuning into episode 146! If you're interested in self-publishing as a creative, this episode is a great place to start! Our special guest is Bobby Hedglin-Taylor, circus and aerial sequence designer, vocal impressionist, Broadway performer, stand-up comedian, and self-published author. His book "#ShitMyMamaSays: A Humurous Look at Life While Dealing with Dementia" is a charming, sad, yet hilarious book that is absolutely worth the read (I read it in about 25 minutes and it was so good!). You can grab Bobby's book on Amazon and Kindle, and make sure to look out for his next one...

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Founding a Handmade Marketplace with Tiffany Millen from Made By Her show art Founding a Handmade Marketplace with Tiffany Millen from Made By Her

Handmade CEO Podcast

Thanks for tuning into episode 145! In this episode, we'll hear from special guest Tiffany Millen, the Founder & CEO of the Made By Her marketplace!   Shop the Made By Her marketplace to support women-owned businesses this holiday season by going to . 

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Building Confidence In Your Creative Practice with Caryl Pomales show art Building Confidence In Your Creative Practice with Caryl Pomales

Handmade CEO Podcast

Thank you for tuning into Episode 144! In this refreshing episode, Caryl Pomales, abstract artist and art coach for emerging artists, talks about how making mistakes and leaving perfectionism behind can help you make discoveries and build confidence in your creative practice.  Join Caryl's membership, The Painterly Way by heading to https://www.carylfineart.com/the-painterly-way-membership

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Accelerate Your Holiday Sales in 2022! show art Accelerate Your Holiday Sales in 2022!

Handmade CEO Podcast

Thank you for tuning into Episode 143! In this special Solo Episode, I'm dropping some simple tips on how to accelerate your sales this holiday season (2022)!  To join the Holiday Sales Accelerator Challenge we're hosting from Nov. 1-15, head to the following link to sign up: https://tinyurl.com/holiday-challenge-22

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Building a Sustainable & Inclusive Soap Brand with Sleepy Hollow Handmade show art Building a Sustainable & Inclusive Soap Brand with Sleepy Hollow Handmade

Handmade CEO Podcast

Thank you for tuning into episode 142! In this special maker feature episode, soap makers Tim and Joey Kapalo-Allen from Sleepy Hollow Handmade walk us through their journey from soap-making hobby to building a sustainable and inclusive soap brand. Their funky, fragrant, and colorful creations are carefully crafted by hand in their home in Pittsburgh, PA. Don't miss their special offer at the end of the episode!

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More Episodes

When you're feeling a bit stuck and unsure how or where to grow, going deep is most likely the answer.

I'm going to focus on taking a deep dive vs. casting a wide net. There is definitely a time to go wide, but that is not a good place to start.

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