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#190: Tactical Tuesday: Boosting Predictability to Sell More Online Courses

Healthcare Entrepreneur Academy Podcast

Release Date: 05/18/2021

#202: Tactical Tuesday: Open your Practice for Less than 20K show art #202: Tactical Tuesday: Open your Practice for Less than 20K

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast discusses how to open a healthcare practice with low startup and low overhead costs for under 20K. He recommends starting small in terms of space and staff. He also highlights certain services that don’t require expensive equipment to help further reduce costs.   EPISODE HIGHLIGHTS: There are four key factors for starting lean when you open your healthcare practice.  First, start small in terms of size. You don’t need a 7000-10,000 square foot space to...

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#201: Shelley Christ: Finding Hope & Healing Through Ketamine Therapy show art #201: Shelley Christ: Finding Hope & Healing Through Ketamine Therapy

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Shelley Christ, DNP, PMHNP, and Co-Owner of Hope for Healing. Shelley discusses her journey as a business owner and the steps she took to open her practice. She also offers advice for people who want to start their own practice. EPISODE HIGHLIGHTS: Shelley is a board-certified psychiatric mental health nurse practitioner with a Doctor of Nursing Practice degree and 30 years of experience as an RN. Hope for Healing opened in January 2021 in Avon, Connecticut....

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#200: Tactical Tuesday: 3 Steps to Level Up your Health, Wealth & Career show art #200: Tactical Tuesday: 3 Steps to Level Up your Health, Wealth & Career

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks about the three things you should do to take any component of your life to the next level. He highlights the importance of aiming higher and learning new skills. He also explains how consistent action can lead to forward progress and momentum.   EPISODE HIGHLIGHTS: To begin, you must focus forward. What’s the goal you want to achieve? What higher level do you want to accomplish? Expand your vision, goals, and expectations. Create a new vision board.  The...

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#199: Harry Nelson: Understanding Risk & Compliance Issues for Your Practice show art #199: Harry Nelson: Understanding Risk & Compliance Issues for Your Practice

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Harry Nelson, founding partner of Nelson Hardiman, LLP and author of the bestselling book, “The United States of Opioids.” As a leading healthcare regulatory lawyer in America, Harry talks about his professional journey and shares advice for entrepreneurial practitioners interested in opening their own practice.    EPISODE HIGHLIGHTS: Harry was born in Brazil, grew up in Michigan, started his career in Chicago, and now resides in LA with his...

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#198: Tactical Tuesday: A Golden Opportunity to Build Relationships & Convert Customers show art #198: Tactical Tuesday: A Golden Opportunity to Build Relationships & Convert Customers

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks about the best practices for responding to customer inquiries and questions. Jason offers communication tips for business owners on how to build rapport with customers.   EPISODE HIGHLIGHTS: According to an independent study, the average response time for most businesses is more than 12 hours.  Almost half of today’s customers expect a response to their inquiries in under 4 hours. 12% of customers expect a response in 15 minutes or less.  Time to...

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#197: Christi Myers: Restoring Well-Being with Ketamine Therapy & Psychotherapy show art #197: Christi Myers: Restoring Well-Being with Ketamine Therapy & Psychotherapy

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Christi Myers, MS, EMT-P, CEO, Director, and Founder of Flow Integrative. Christi highlights the steps she took to open her practice and also talks about why it’s important to focus on the patient experience.   EPISODE HIGHLIGHTS: Christi has been a paramedic for the last 20 years and she’s been teaching for ten years. The mental health of her students and people in the healthcare industry motivated her to open her ketamine practice in Redlands, CA in...

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#196: Tactical Tuesday: Cultivate Excitement Over Passion to Achieve Success show art #196: Tactical Tuesday: Cultivate Excitement Over Passion to Achieve Success

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and host of the Healthcare Entrepreneur Academy podcast presents an alternative school of thought regarding passion and success, drawing from his own experiences as an entrepreneur and business owner. He suggests focusing on outcomes and cultivating excitement rather than following your passion.          EPISODE HIGHLIGHTS: You don’t have to love what you do to be happy in life.  Sayings like “follow your passion” or “turn your passion into profit” shouldn’t be taken too literally....

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#195: Jerry Vinson: Know your Financial Freedom Number show art #195: Jerry Vinson: Know your Financial Freedom Number

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and host of the Healthcare Entrepreneur Academy podcast talks with Jerry Vinson, CRNA, and creator of the Live Wealthy Formula. Jerry looks back on the events that led him to start his current business and shares his thoughts on several wealth creation strategies.   EPISODE HIGHLIGHTS: Jerry got his hard work ethic and entrepreneurial mindset from his dad. He double-majored in chemistry and psychology. He became a nurse practitioner and then a CRNA, but that left him with a loan debt of $205,000. After getting burned out,...

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#194: Tactical Tuesday: Developing Know, Like & Trust to Increase Customer Engagement show art #194: Tactical Tuesday: Developing Know, Like & Trust to Increase Customer Engagement

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and host of the Healthcare Entrepreneur Academy podcast offers tips on how to make prospects and customers aware of your business (know) to build like and trust so they’ll do business with you.     EPISODE HIGHLIGHTS: Getting to know people is relatively easy. Making them like and trust you is a little more challenging and takes time to develop and study.  People who do well in business or in life tend to be likable. You can foster likability if you’re easy to hang out with, you participate in...

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#193: Chase DiMarco: Bridging a Resource Gap in Clinical Education show art #193: Chase DiMarco: Bridging a Resource Gap in Clinical Education

Healthcare Entrepreneur Academy Podcast

OVERVIEW: Jason A. Duprat, Entrepreneur, Healthcare Practitioner and host of the Healthcare Entrepreneur Academy podcast talks with Chase DiMarco, founder and lead educator at FreeMedEd, CEO of FindARotation, and co-author of “Read This Before Medical School.” Chase shares his experiences creating a medical resource website to help students with their education. He also discusses how and why he got into podcasting and the goal of his web app, FindARotation.      EPISODE HIGHLIGHTS: Chase double majored in psychology and medicine before going to a Caribbean medical...

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More Episodes

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner and host of the Healthcare Entrepreneur Academy podcast talks about how entrepreneurs can utilize online courses to scale their business. Based on the three courses he’s built, Jason offers tips on generating leads and boosting conversions.

 

EPISODE HIGHLIGHTS:

  • Predictability allows you to calculate and measure lead generation and conversions. Conversions equal sales so you want to (mostly) automate the system.  
  • If you don’t have a predictable revenue stream, you don’t have a reliable business. 
  • Before you launch your course, develop a training webinar and present the course offer at the end. Your webinar will convert a certain percentage of viewers into customers. 
  • Create online ads to promote and drive traffic to your webinar. 
  • Blanket messaging is convenient but it will lead to email list fatigue. Segment your audiences and align your message to their needs.  
  • Set a deadline and create a scarcity mindset to help prospects make a decision.
  • If you offer a lead magnet like a PDF, build a follow-up email sequence to share the offer with prospects. 
  • Build a community around your course (like a Facebook group), so students can be a part of a cohort and share camaraderie as they go through the course together. 
  • Make your business an asset by establishing systems. 

 

3 KEY POINTS:

  1. When you have reliable streams of income for your business, it’s an asset and something someone else might be willing to buy should you ever want to sell your business. 
  2. Not everyone who encounters your business is in the same phase of the buying process so segment your customer list and then create custom offers or relevant content for each segment.
  3. It’s difficult to create multiple courses and market them individually so consider doing open-closed enrollments. Focus on doing a few topics and make the courses exceptionally good at delivering results in those areas.

 

TWEETABLE QUOTES:

“Quality over quantity.” - Jason Duprat

“Help walk them to the path of success.” - Jason Duprat

RESOURCES:

If you’re interested in taking the live Course Creator Academy the next time it’s available, head over to https://jasonduprat.com/courses and click the Notify Me button.

HEA Facebook Group for Digital Businesses: https://www.facebook.com/groups/HeathcareEntrepreneurAcademy/

HEA Facebook Group for Bricks & Mortar Businesses: https://www.facebook.com/groups/HealthcareEntrepreneurAcademyBrickandMortar/

 

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