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Episode 29 - Social Media Strategy

The Cheeky Sales Coach

Release Date: 05/26/2021

Episode 32 - The Right Amount of Marketing show art Episode 32 - The Right Amount of Marketing

The Cheeky Sales Coach

Wherein we take a lesson from Goldilocks. Not too much. Not too little. Just right.  But how do you set things up so you do the "just right" amount of marketing? We've got some tips. More information and downloads at https://www.cheekysalescoach.com.

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Episode 31 - Be a Harsh Critic of Your Marketing show art Episode 31 - Be a Harsh Critic of Your Marketing

The Cheeky Sales Coach

Episode 31 - Be a Harsh Critic of Your Marketing Most of us spend a lot on marketing without evaluating whether it's a good spend. Here are some tips and tricks. :-)

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Episode 30 - The All-Powerful Sales Letter show art Episode 30 - The All-Powerful Sales Letter

The Cheeky Sales Coach

Episode 30 - The All-Powerful Sales Letter Perhaps the the most successful marketing tool of all time is the "long sales letter." Of course, you need to do things the right way for them to be effective. Here are some tips for building the long sales letter into your marketing strategy. More information at . :-)

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Episode 29 - Social Media Strategy show art Episode 29 - Social Media Strategy

The Cheeky Sales Coach

Cheeky Sales Coach Episode 29 - Social Media Strategy. Social media is great - but it's only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve you goals. More videos at https://www.cheekysalescoach.com  

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Episode 28 - The Call to Action show art Episode 28 - The Call to Action

The Cheeky Sales Coach

Episode 28 - The Call to Action You need a call to action. In fact, you need a lot of them. You need one for every element of your sales and marketing funnels. This video is full of "dos" - and a few don'ts. More sales and marketing videos at  

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Episode 27 - Branding is Everything show art Episode 27 - Branding is Everything

The Cheeky Sales Coach

Branding is Everything - Cheeky Sales Coach Episode 27. Branding is much more than your logo or color scheme. In this Cheeky Sales Coach podcast, Karl talks about the role of branding in defining your entire organization. Your marketing is a piece of that. More information and videos at :-)

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Episode 26 - Defining Marketing show art Episode 26 - Defining Marketing

The Cheeky Sales Coach

The blog post I reference is here: As you can tell by the seventy-two definitions, there's not much agreement on what marketing is. I am particularly frustrated with the number of definitions that confuse marketing and sales. I highly recommend you listen to Episode One if you have not done so recently. It's all about defining Sales. And marketing is not sales. More information, audios, and videos are available at . :-)  

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Episode 25 - Building a Sales Process show art Episode 25 - Building a Sales Process

The Cheeky Sales Coach

Cheeky Sales Coach Episode 25 - Building a Sales Process The final "Sales" video in this 50-video series is all about bringing the last 24 episodes together. You can't just "do" sales - you need a process. What does that mean? What does it look like? In this episode, Karl walks through the pieces you need to build your sales process, document it, and then use that documentation to manage your sales campaigns and set targets for the next campaign. A key piece of this is to document your Sales Funnel with an Excel spreadsheet.  Cheeky Sales Coach members can download a model sales funnel...

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Episode 24 - The 7 Channels of Sales Success show art Episode 24 - The 7 Channels of Sales Success

The Cheeky Sales Coach

Cheeky Sales Coach Episode 24 - The 7 Channels of Sales Success What are the seven things you have to do consistently to be successful in sales? (Note: consistent does not mean daily or hourly. Some of these items need to be done weekly or quarterly.) See also Episode 13 on Sales Timing. See also Episode 6 on Every Piece Has to Work. More info and videos at :-)

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Create an Amazing Proposal and Presentation  - Cheeky Sales Coach Episode 23 show art Create an Amazing Proposal and Presentation - Cheeky Sales Coach Episode 23

The Cheeky Sales Coach

Cheeky Sales Coach Episode 23: Create an Amazing Proposal and Presentation Here I outline the key elements of a proposal and demonstrate how you can step through the proposal as a PowerPoint presentation. And then we look at recording an actual presentation of your proposal recorded on Zoom video. More great information and associated downloads at :-)

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More Episodes

Cheeky Sales Coach Episode 29 - Social Media Strategy.

Social media is great - but it's only useful for marketing or sales if you have a strategy to make the most of it! Here are some tips on using your social media to achieve you goals.

More videos at https://www.cheekysalescoach.com