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#194: Tactical Tuesday: Developing Know, Like & Trust to Increase Customer Engagement

Healthcare Boss Academy Podcast

Release Date: 06/01/2021

#358: The Pros & Cons of Having a Business Credit Card show art #358: The Pros & Cons of Having a Business Credit Card

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, presents the pros and cons of having a business credit card. If you choose to have one, he provides tips on how to use the card wisely. EPISODE HIGHLIGHTS: Jason shares an example of someone who funded their startup with a business credit. He changed his mind on the business and presumed he wouldn't be held personally responsible for the debt. He was wrong. Jason explains the differences between a small business credit card and a corporate credit card. A corporate credit...

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#357: Are You a Creator, Controller or Owner? show art #357: Are You a Creator, Controller or Owner?

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy talks about how to create wealth in today's economy, including the two ways to do this and the three types of people who create wealth through their assets.    EPISODE HIGHLIGHTS: The right way to create passive or semi-passive wealth is to create multiple assets vs trading your time for money or ‘working your ass off.' There are three categories of people with assets: creators, controllers, and owners. Creators generate revenue using their mind to build or create...

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#356: Systematizing Multiple Streams of Revenue show art #356: Systematizing Multiple Streams of Revenue

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy, talks about if and when you should consider looking into multiple streams of revenue – and how to systemize them.   EPISODE HIGHLIGHTS: Creating multiple streams of revenue may be the obvious way forward but it also has its pros and cons. Timing and taking little steps should always be your focus if you want all of them to succeed. Systemize your streams of revenue. Doing everything at once will only lead to inefficiency and even failure.  Stop pulling yourself into...

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#355: Find Your Capital-S Story and Communicate the Value of Your Business Through Effective Storytelling with Paul Furiga show art #355: Find Your Capital-S Story and Communicate the Value of Your Business Through Effective Storytelling with Paul Furiga

Healthcare Boss Academy Podcast

OVERVIEW: “Some are born great, some achieve greatness, and some hire public relations officers.” – Daniel J. Boorstin Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Paul Furiga, President and Chief Storyteller of WordWrite. In this episode, Paul shares decades’ worth of knowledge on Public Relations, such as various PR concepts, how to use PR to gain success, and his take on the difference between Advertising and PR.  EPISODE HIGHLIGHTS: He spent about 20 years in Journalism, wrote about 10,000...

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#354: Are you an aspiring entrepreneur burdened with student loan debt? show art #354: Are you an aspiring entrepreneur burdened with student loan debt?

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about how – and if – you should start a business when you have student loan debt.   EPISODE HIGHLIGHTS: In the US, student debt totals 1.6 trillion dollars. The average student graduates with just under 38k in student loans. And 15% of the US population currently has student loan debt. Jason shares five tips for those struggling with student loans yet still want to launch their business. First, choose your institution wisely. As a student, think about the return...

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#353: How to Build Audiences, Authority & Connections show art #353: How to Build Audiences, Authority & Connections

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to become a guest on a podcast show. He also discusses the benefits of being a guest, including building your authority in your area of expertise, growing your audience and developing connections.    EPISODE HIGHLIGHTS: Being on a podcast show is similar to appearing as a guest on a YouTube channel or writing a guest blog post. It allows you to reach new audiences.  Jason has five tips for becoming a guest on a podcast show ability to speak well...

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#352: Using Innovative Technology in Healthcare to Improve Patient Care and Clinic Efficiency with Kathrine Saunders show art #352: Using Innovative Technology in Healthcare to Improve Patient Care and Clinic Efficiency with Kathrine Saunders

Healthcare Boss Academy Podcast

OVERVIEW:  Obesity is a disease. It's not just a lifestyle issue. Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with Katherine Saunders, Co-Founder of Intellihealth, Diplomat of the American Board of Internal Medicine and the American Board of Obesity Medicine, and Host of the Weight Matters Podcast. Join us in this episode as we debunk the long-standing stigma surrounding obesity and learn more about Katherine and Intellihealth's mission to bring accessible medical obesity care for all.   EPISODE HIGHLIGHTS ...

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#351: 3 Ways to Attract Top Talent: Autonomy, Title & Flexibility show art #351: 3 Ways to Attract Top Talent: Autonomy, Title & Flexibility

Healthcare Boss Academy Podcast

OVERVIEW Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about how to attract the top talent to your team when starting or running a new business. EPISODE HIGHLIGHTS: If you’re launching or starting a new business, building a team of talented people is important for growth. When you have a great team, you can deliver great products and service.  When it comes to hiring new employees, position the benefits of working for your company, especially if you can’t offer a big salary.  One advantage of working for an...

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#350: When Should you Discharge an Angry Customer? show art #350: When Should you Discharge an Angry Customer?

Healthcare Boss Academy Podcast

OVERVIEW: Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast talks about the best way to manage irrational and overly demanding customers. EPISODE HIGHLIGHTS: When you own a business, complaints are something you can't escape. There are ways you can manage angry customers while maintaining the integrity of your company.  Be empathetic and listen to what unsatisfied customers are saying. Put yourself in their shoes and really listen to the core reason behind their complaint.  Unhappy customers are louder than happy customers....

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#349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production show art #349: From Pharmacy to Agency: How David Lu Changed His Trajectory with Video Production

Healthcare Boss Academy Podcast

OVERVIEW: “We're not competitor-obsessed, we're customer-obsessed. We start with what the customer needs and we work backwards.” — Jeff Bezos Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, sits down with David Lu, Founder of Axon Video Strategy. In this episode, David shares how he combined his years of Pharmacy experience, passion for Business, and for Video Production expertise to build his value-driven career today. We also learn what separates a regular skill from an in-demand, client-centric service. Tune in to learn more...

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More Episodes

OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and host of the Healthcare Entrepreneur Academy podcast offers tips on how to make prospects and customers aware of your business (know) to build like and trust so they’ll do business with you.  

 

EPISODE HIGHLIGHTS:

  • Getting to know people is relatively easy. Making them like and trust you is a little more challenging and takes time to develop and study. 
  • People who do well in business or in life tend to be likable. You can foster likability if you’re easy to hang out with, you participate in conversations with others and you’re inquisitive. 
  • If you cause friction, you won’t go far, no matter how big your business is. Focus on building rapport and friendships. 
  • Competence, honesty, and benevolence are three components of trust, according to a behavioral scientist, Jason has listened to online.  
  • When going into a new relationship or meeting someone new, most people try to overplay how competent they are. First, show that you are benevolent and honest.
  • If you make a mistake, own up to it. Other people—especially superiors at work—will be more likely to overlook the mistake if you openly acknowledge your mistake. 
  • The IKEA effect is defined as people who tend to trust and care more for what they build on their own or invest time and money in. This same principle can apply to relationships.  
  • Accept favors and support from other people to help develop trust.

3 KEY POINTS:

  1. Be likable. People enjoy doing business with people they like.
  2. Trust is determined by competence, honesty, and benevolence.
  3. Work for the best interests of the people around you, and things will fall into place.

 

TWEETABLE QUOTES:

“Develop know, like, and trust.” - Jason Duprat

“Trust is a by-product of a joint effort.” - Jason Duprat

 

CONNECT WITH JASON DUPRAT:

LinkedIn | Facebook | Instagram | Youtube | Facebook Group

 

RESOURCES:

  • Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
  • Have a healthcare business question? Text me at 386-284-4955, and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
  • Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea