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EP 148 Running your business as a business owner vs an MLM leader

Authentic Influencer Podcast

Release Date: 07/13/2021

EP 158 Procrastination and Productivity show art EP 158 Procrastination and Productivity

Authentic Influencer Podcast

What is preventing you from doing something? Are you afraid you're going to fail or you're afraid you're going to succeed. Are you going to shake people's perception of you? If you go out and do that thing and are they going to not like you anymore? These are the questions that Brooke talks about with Sophie Chiche in Podcast 158.

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EP 157 Gain Confidence and Customers with Video show art EP 157 Gain Confidence and Customers with Video

Authentic Influencer Podcast

In Podcast 157 Brooke talks to two women who are helping women entrepreneurs brand themselves and market their business through video

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EP 156 Don't Pimp Your Company show art EP 156 Don't Pimp Your Company

Authentic Influencer Podcast

Today’s podcast, 156, is another episode of the Spam Squad. Brooke takes an actual ad she found on Facebook and breaks it down and talks about why, what you should do and what you shouldn't do when it comes to posting about your company.

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EP 155 Creating a Power Hour to increase Team Retention show art EP 155 Creating a Power Hour to increase Team Retention

Authentic Influencer Podcast

In Podcast 155 Brooke has a conversation with Lindsay Dollinger who is in the top 1% of her company with a team of 130! She shares some of her tips and tricks on how to build a successful team and how to retain them.

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EP 154 Build wealth with 5 keys to money mastery show art EP 154 Build wealth with 5 keys to money mastery

Authentic Influencer Podcast

In today’s podcast, 154, Brooke and  Veronica Singh have a great conversation about things that are really never talked about in  network marketing.

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EP 153 Don't be a spammy network marketer and do a host a post challenge show art EP 153 Don't be a spammy network marketer and do a host a post challenge

Authentic Influencer Podcast

In Podcast 153 Brooke shares a special edition of the Spam Squad. Rather than reviewing an actual post, she reviews one of the most spammy strategies that she has ever come across! This strategy is called Host a Post. Not only is it ultimately spammy, but It can get you kicked off of Facebook because it's actually against their policies.

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EP 152 Managing expectations in your business show art EP 152 Managing expectations in your business

Authentic Influencer Podcast

In Podcast 152 Brooke and Sarah Zolecki talk about how to manage expectations in your business, especially when you first join the network marketing industry.

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EP 151 What to post in your Facebook Group to Get Sales show art EP 151 What to post in your Facebook Group to Get Sales

Authentic Influencer Podcast

The topic of Podcast 151 is what to post in your Facebook group to get orders and not be spammy. When people have their own Facebook group they usually do one of two things. They either turn it into their own spammy infomercial where the whole post is “buy my stuff,” or they don’t want to do that at all and they go to the total opposite side of the spectrum and they talk about value and bring in a community but they don’t know how to talk about their product.

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EP 150 Why only talking about money brings the wrong recruits show art EP 150 Why only talking about money brings the wrong recruits

Authentic Influencer Podcast

In episode 150 Brooke shares another episode of the Spam Squad where she dissects an actual Facebook story post she saw and gives suggestions on how to post more authentically.

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EP 149 Breaking Down Barriers and overcoming Rejection show art EP 149 Breaking Down Barriers and overcoming Rejection

Authentic Influencer Podcast

Today is Podcast 149 where Brooke and Livvy Cunningham have a discussion about breaking down the barriers in the network industry because network marketing has kind of this bad, stereotypical view on it. And that's not really what it's like.

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Running your business as a business owner vs an MLM leader

 

“You have to run your network marketing business like a business if you want it to pay you like a business.”

 

Tara Truax

 

 



In today’s podcast Brooke has a lively discussion with Tara Truax, who like Brooke, is a firm believer that you need to have the mindset of building your network marketing business like a business owner and not an MLM leader.

 

Tara is a retired professional dancer. After the birth of her second child she started having the horrible feeling that the world was surrounding her and she couldn’t breathe. She found a friend who had a product that helped with that. And before she knew it, she had a really good product testimony and fell into this industry by accident. 

 

“I don't believe we can develop leaders, leaders develop themselves. Leaders will always find the tools they need.” - Tara Truax.

 

One of the important tools needed is to find ideal strategic business partners to work with. What we find in this industry, because as a low startup cost, we get a lot of people at these entry level positions who are not willing to lead themselves, who have employee mindset versus business owner/entrepreneur mindset. 

 

So our job basically is to go through those “resumes” and we present, we interview, we find those strategic business partners who then will develop themselves and also find those strategic business partners.

 

Tracking your business measurables, the actual things that bring in your business, is also a great tool. You should know what new products are coming out, the sales for that product, how that went, how many new employees, how many new partners are coming in that month and how many have whatever to get to whatever bonus. 

 

Tracking measureables, being smart with your taxes, being smart with your money, investing properly where you're investing back into both your team, into your business, into your family, into your future, all these will help your business grow. 

 

If you track those measureables, then you get out of the total emotional roller coaster of, “Oh gosh, I'm working so hard and I'm doing all these things and nothing's happening.” When you track your measureables, you get out of the emotion and you look at the facts and then those facts become wisdom.

 

“This business actually should bring you joy.” - Tara Truax. 

 

The past year has been very enlightening for a lot of people, we can see a shift from people being from desperation into inspiration. People are seeing this as an opportunity to be at home, to share with their families, to create the next level. If you would like to connect with Tara and find out the exciting things she has upcoming, you can find her on Facebook, Instagram and her website at

 https://www.facebook.com/tara.truax

https://www.instagram.com/thebodywisedancer/

https://www.thebodywisedancer.com/

 

 

 

How to get involved

  • If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
  • If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE

 

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