S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content
How It's Done: a Podcast for Curious Marketers
Release Date: 08/06/2021
S2 / Ep 12 - Utilizing Podcasts for Growth
How It's Done: a Podcast for Curious Marketers
If you’re looking to grow your brand through podcasts, hear from Ryan Estes, co-founder of the podcast booking agency Kitcaster, on how to get in front of your ideal audience and spark real, meaningful business growth.
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S2 / Ep 11 - Website Best Practices: Messaging, Functionality and Security
How It's Done: a Podcast for Curious Marketers
Heather Locke, Chief Support Officer for Hammersmith Support — a self-described WordPress website development and maintenance shop for small and mid-sized businesses — has over a decade of experience managing, optimizing and developing websites for clients. In this episode, Heather shares her four Wordpress website best practices - messaging, calls to action, functionality and security.
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S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content
How It's Done: a Podcast for Curious Marketers
Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, joins host Kriste Goad to share his expert insights on AI-powered content strategy optimization. Along the way, Kriste and Jeff discuss the impact of AI and machine learning for healthcare marketers, the evolution of smart voice technology and how to create - and optimize - content through the lens of a subject matter expert.
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S2 / Ep 9 - How to Use the Clubhouse App
How It's Done: a Podcast for Curious Marketers
Amy Mirlisena is a Clubhouse moderator and a curriculum developer in the tech space. Today she’s teaching us How It’s Done on the Clubhouse app! In this conversation, she walks us through how she became a Clubhouse moderator, what the future of social audio looks like and provides insight into how you can leverage this new social audio app to grow your business.
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S2 / Ep 8 - What is Clubhouse?
How It's Done: a Podcast for Curious Marketers
Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google every month: What is Clubhouse? Gen Xer, marketing and PR expert and fuoco’s chief firestarter gives us the rundown on the audio app that has everyone talking, and even shares a secret to score your own invite. For more on social media marketing, visit our blog: https://growwithfuoco.com/blog/
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S2 / Ep 7 - SEO for Content Optimization
How It's Done: a Podcast for Curious Marketers
Josh Spilker, head of marketing at Friday.app, walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content strategy that’ll get your company found on Google.
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S2 / Ep 6 - SEO Secrets for Healthcare
How It's Done: a Podcast for Curious Marketers
Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth.
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S2 / Ep 5 - Healthcare M&A Pivots & Predictions
How It's Done: a Podcast for Curious Marketers
In this episode of How It’s Done, we talked healthcare M&A predictions with Nashville’s own Angela Humphreys, national healthcare practice leader at Bass, Berry & Sims, ranked among the nation’s Top 5 healthcare practices. Angela shared her journey to the top of her field, how COVID-19 shifted healthcare and how it continues to shape and drive healthcare IPOs, SPACs and private equity investment valued at $1.9 trillion.
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S2 / Ep 4 - The Role of Storytelling in Mental Health
How It's Done: a Podcast for Curious Marketers
Alisa LaPolt is the Policy & Advocacy Director of NAMI Tennessee and a mental health storyteller helping organizations understand and navigate the trends, conversations and importance of mental health in the midst and wake of some of the most complex, divided and stressful times in history.
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S2 / Ep 3 - From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting
How It's Done: a Podcast for Curious Marketers
HealthLeaders editor Jim Molpus discusses the changes he has seen during his 20 years there, the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publications and the trending topics, like digital transformation and social determinants of health, that are moving up on the industry’s agenda.
info_outlineWhat if marketing teams could boost efficiency and speed while simultaneously creating more space for creativity? With artificial intelligence, the possibility is promising.
Jeff Coyle is the Co-founder and Chief Strategy Officer of MarketMuse, an industry-leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels. Jeff has had his finger on the pulse of content marketing and strategy optimization almost since its inception, and in this episode, he shares his expertise on how to optimize workflows - at every stage of the content lifecycle - by harnessing the power of AI.
In this episode, we discuss:
- Jeff’s journey with MarketMuse, from early-adopter to co-founder
- How MarketMuse helps writers, editors, and publishers create content through the lens of a subject matter expert
- If AI “posers” exist and, if so, what to do about them
- What is artificial intelligence, really?
- The evolution of technology, including AI and smart voice tech
- Is AI a threat to healthcare marketers?
- Two ways to train clients to optimize existing content
For more on content marketing, visit our blog: https://growwithfuoco.com/blog/