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EP 095. Making a Meme: Behind the Viral Trend, a conversation with Doing Things Media.

The Cassandra Podcast

Release Date: 08/26/2021

EP 096. Diversity Begets Diversity: A Conversation with New Majority Ready show art EP 096. Diversity Begets Diversity: A Conversation with New Majority Ready

The Cassandra Podcast

In today’s Cassandra Podcast, we spoke with Jackie Hernandez and Oswald Mendez, co-founders of New Majority Ready about the biggest headlines coming out of the 2020 US Census, including that over 90% of the new generation of Hispanics is US-born. As it is National Hispanic Heritage Month, we also discussed the concepts of heritage and identity, and what they mean for Gen Zs today. Lastly, Jackie and Oswald shared some examples of brands leading in this space.

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EP 095. Making a Meme: Behind the Viral Trend, a conversation with Doing Things Media. show art EP 095. Making a Meme: Behind the Viral Trend, a conversation with Doing Things Media.

The Cassandra Podcast

On our newest episode of the Cassandra Podcast, Cassandra spoke with Todd Anderman, President, and Matthew Stanton, Head of Marketing, of Doing Things Media. Doing Things Media owns and operates 25 of the most meme famous handles across social media. Listen in as we go “behind the meme,” discussing the definition of a meme, the evolution of memes into new industries, and the future of meme culture. We’ll also learn how brands can craft share-worthy imagery to Millennial and Gen Z audiences.

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EP 094. Equity and Diversity in the Wine and Food Industry show art EP 094. Equity and Diversity in the Wine and Food Industry

The Cassandra Podcast

On this week’s episode, Maryam Ahmed, President & CEO of Maryam + Company, joins Cassandra’s Kathy Sheehan and Michael Corti to discuss commitment to equity and diversity in the wine and food industry.

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EP 093. Exploring the Business of Cannabis show art EP 093. Exploring the Business of Cannabis

The Cassandra Podcast

On this week’s episode, Kathy Sheehan and Michael Corti of Cassandra are joined by Sharon Kevil, Founder + CEO of Forti Goods and Tekisha Harvey, Co-founder of CannaCurious. 

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EP 092. Segmentation in the Cassandra Report show art EP 092. Segmentation in the Cassandra Report

The Cassandra Podcast

Featuring Kathy Sheehan, Chanon Cook, and Michael Corti.

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Unpacking Cassandra’s Gen Z Segmentation with Chanon Cook show art Unpacking Cassandra’s Gen Z Segmentation with Chanon Cook

The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by Chanon Cook, Cassandra's Vice President. Chanon and Nina unpack Cassandra's latest report on Gen Z segmentation and get to explore some of these segments individually. 

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Exploring Pivot Coldbrew with Founder David Stroud show art Exploring Pivot Coldbrew with Founder David Stroud

The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by David Stroud, Founder and President of Pivot Coldbrew, which was featured in this Thursday's Cassandra Daily on new adaptogenic and nootropic coffee drinks. David gives us his insight into the brand’s "chillbrew" coffee beverage, which encompasses a precision-crafted blend of cold brew, adaptogens, and nootropics with clinically proven benefits.

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Gen Z Fintech Initiatives, Innovative Fragrance Tech, & Other Trends show art Gen Z Fintech Initiatives, Innovative Fragrance Tech, & Other Trends

The Cassandra Podcast

On this week's episode, our host Nina Rupp recaps fintech initiatives geared toward increasing Gen Z's financial literacy, innovative fragrance tech, an update on sports amid the ongoing pandemic, and qualitative data around young people's entertainment habits. 

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Why You Should Chew Your Ice Cream: Exploring My/Mochi with Russell Barnett show art Why You Should Chew Your Ice Cream: Exploring My/Mochi with Russell Barnett

The Cassandra Podcast

On this week’s episode (the first of the new year!), our host Nina Rupp is joined by Russell Barnett, the Managing Director and Chief Marketing Officer of My/Mochi Ice Cream. Russell and Nina explore all aspects of the My/Mochi brand, which is currently America's fastest-growing frozen novelty that owns 80% of the mochi ice cream category in retailers and 98% of the category in convenience stores.

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'Sleep in a Can': Exploring Som with Brad Marks show art 'Sleep in a Can': Exploring Som with Brad Marks

The Cassandra Podcast

On this week’s episode, our host Nina Rupp is joined by Brad Marks, the CMO of Som Sleep. Som is a sleep drink that's engineered to help consumers fall asleep faster and sleep better throughout the night, and Brad and Nina talk all about the beverage, why sleep hygiene is absolutely essential, and even unpack some Cassandra research around health and sleep that further supports Som's market positioning.

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More Episodes

On our newest episode of the Cassandra Podcast, Cassandra spoke with Todd Anderman, President, and Matthew Stanton, Head of Marketing, of Doing Things Media. Doing Things Media owns and operates 25 of the most meme famous handles across social media such as @animalsdoingthings, @middleclassfancy and more. With clever content aligning to top trends, their accounts have amassed roughly 60 million followers. Listen in as we go “behind the meme,” discussing the definition of a meme, the evolution of memes into new industries, and the future of meme culture. We’ll also learn how brands can craft share-worthy imagery to Millennial and Gen Z audiences, content that not only makes them feel understood, but happier and more connected with their friends.