Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll
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Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our...
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What It Takes To Build An 8+ Figure Business & Dominate Your Industry with Aaron Parkinson
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Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses. Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency...
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The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu
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Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance. Who’s The Guest? Lucia is the founder of The BD School, the...
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Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks
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Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a...
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How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz
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Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a...
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Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good
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Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate...
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How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann
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Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans...
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Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People
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Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who’s The Guest? Andy Buyting is a...
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Leveraging Lateral Thinking to Solve Complex Problems with Brent Feldman from Matchbox Design Group
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Raul interviews Brent Feldman, the CEO of Matchbox Design Group. Brent discusses the importance of having both specialists and generalists in a team. He cites the value of lateral thinking in solving complex problems and highlights his preference for a general approach due to the wider lens it provides. He also references NASA’s program of posting long-standing unanswered questions to the public, which often yielded answers from people outside the science field. Who’s The Guest? Brent founded the digital agency Matchbox Design Group in 2006 with a business partner. The focus of Matchbox is...
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How Mario Lanzarotti is Helping Entrepreneurs Make More Money in Half the Time
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High-performance coach Mario Lanzarotti discusses the importance of mental health, inner peace, forgiveness, and purpose in business and personal relationships. Recounting his journey from material success to mental struggles and eventual self-realization, Mario urges individuals to acknowledge and feel emotions fully, rather than suppress them, to make rational decisions. He encourages more people, especially entrepreneurs, to engage in subconscious work and strive for positive impact. Mario invites people to explore his ideas and proactively connect with him through varied resources he...
info_outlineDarshan Mehta is the CEO and founder of iResearch, an online focus group platform that enables companies to quickly and affordably extract insights from consumers worldwide. Drawing from more than 20 years of marketing strategy and research design experience, Mehta is authoring a book, “Getting to Aha! Today’s Insights Are Tomorrow’s Facts,” to help business leaders understand and leverage changing consumer preferences.
In addition to his role at iResearch, Mehta is an adjunct professor at universities in Thailand, Sweden, France, and the U.S. Through the course of his work, Mehta has traveled to more than 80 countries and been recognized in publications such as Forbes, Inc., the Journal of Advertising Research, and Quirk’s.
Highlights
- Who is Darshan Mehta? - 0:08
- When we’re creating a new product for our market or industry, or creating a new campaign, is it best for it to be within the organization to understand what the customers want and what the market wants and to come up with ideas thru internal brainstorming, or should we directly ask the market and see what they want? - 1:20
- How can you proactively create strategies or ongoing touchpoints to know what the market is? - 4:11
- The possibility of interviewing a thousand people. - 5:52
- Branding is one of the best ways to differentiate. - 9:11
- Defining your brand. - 11:24
- Dealing with trends. - 13:05
- Some of the things that are totally out of your control, they’re gonna happen no matter what. But recognize that there’s always an opportunity in any given situation. - 15:25
- How can startups and brands right now prepare for what’s coming? - 17:20
Episode Resources - Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork
- https://dogoodwork.io/work-with-raul
- https://dogoodwork.io/podcast
- Connect with Darshan Mehta
- https://iresearch.com/
- https://www.linkedin.com/in/darshan--mehta
- https://www.connectqik.com/