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#211: Dr. Roxie Mooney: The Highest Path to Profit is Co-Ideation

Healthcare Entrepreneur Academy Podcast

Release Date: 09/30/2021

#272: Pursuing Your Purpose and Calling in Serving Under-resourced Communities with Omolara Uwemedimo show art #272: Pursuing Your Purpose and Calling in Serving Under-resourced Communities with Omolara Uwemedimo

Healthcare Entrepreneur Academy Podcast

What difference can you make?   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Omolara Uwemedimo, Healthcare Social Entrepreneurship and Funding Consultant. Burnt out from multiple roles and being diagnosed with multiple sclerosis, Omolara stood atop multiple challenges to serve multiple underserved communities. In this episode, Omolara also imparts her experiences and wisdom in terms of securing funding for social enterprises.   EPISODE HIGHLIGHTS Omolara transitioned to Social Entrepreneurship in 2019...

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#271: The Healthcare Boss Manifesto: Who We Are and What It's All About! show art #271: The Healthcare Boss Manifesto: Who We Are and What It's All About!

Healthcare Entrepreneur Academy Podcast

When health isn’t the goal of Healthcare, Then Healthcare needs a new Boss.   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, invites you to become a Healthcare Boss. Changes need to happen within our current healthcare system. We deserve freedom and patients deserve proper healthcare. If this resonates with you in any way, then listen to this episode. Let the revolution begin.   EPISODE HIGHLIGHTS The Healthcare Boss is a new breed of Healthcare Professionals who aim to change the way we practice medicine. Be a...

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#270: 3 Questions To Help You Manage Your Spending Habits and Save More Money show art #270: 3 Questions To Help You Manage Your Spending Habits and Save More Money

Healthcare Entrepreneur Academy Podcast

Think of something you want to buy. Now, why do you want to buy it? Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, shares years worth of money management lessons based on personal experiences. Tune into this episode to learn more about the financial ideals that helped Jason thrive in his entrepreneurial journey.   EPISODE HIGHLIGHTS Lifestyle Creep - Your income increases, but you let your expenses increase even higher. Take a step back before you make any purchasing decisions. Make sure the thing you're buying is...

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#269: Financial Planning, Asset Protection, and Health Insurance Talk with Jacob Bevilacqua show art #269: Financial Planning, Asset Protection, and Health Insurance Talk with Jacob Bevilacqua

Healthcare Entrepreneur Academy Podcast

Save money for the future, but don’t be afraid to spend on the now.   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Jacob Bevilacqua, 1099 CRNA and Financial Advisor at Capital Management Partners LLC. Jacob's mission is to promote financial independence and help people gain back control over their lives. Tune into this episode to learn more about the ins and outs of insurance and timeless insights on reaching your financial goals while enjoying the present.   EPISODE HIGHLIGHTS Jacob is a firm...

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#268: The Evolving Field of Functional Medicine & Why Things Need to Change in the US Healthcare System show art #268: The Evolving Field of Functional Medicine & Why Things Need to Change in the US Healthcare System

Healthcare Entrepreneur Academy Podcast

When fixing a problem, you cut it right at the source.   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about the potential of Functional Medicine and how it can help improve our current Healthcare system. In this episode, Jason shares his personal story about how the alarming state of Western Medicine has affected his family and how Functional Medicine could have been the key to preventing that outcome.   EPISODE HIGHLIGHTS Jason's sister recently passed away due to Stage 4 Colorectal Cancer. The US spends more...

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#267: How I Generate More Leads for My Healthcare Business Using This Tool show art #267: How I Generate More Leads for My Healthcare Business Using This Tool

Healthcare Entrepreneur Academy Podcast

SEO remains a top tool for growing your business, But what’s one of the top SEO tools?   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, shares a valuable tool for streamlining acquiring backlinks to grow your business. If you want to maximize your brand presence through SEO but are unsure where to start, tune into this episode.   EPISODE HIGHLIGHTS Websites like Yext create accounts using your business information and help your business appear on a variety of directories, some industry-specific, to gain more...

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#266: Using Innovative Technology in Healthcare to Improve Patient Care and Clinic Efficiency with Katherine Saunders show art #266: Using Innovative Technology in Healthcare to Improve Patient Care and Clinic Efficiency with Katherine Saunders

Healthcare Entrepreneur Academy Podcast

Obesity is a disease. It's not just a lifestyle issue.   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Katherine Saunders, Co-Founder of Intellihealth, Diplomat of the American Board of Internal Medicine and the American Board of Obesity Medicine, and Host of the Weight Matters Podcast. Join us in this episode as we debunk the long-standing stigma surrounding obesity and learn more about Katherine and Intellihealth's mission to bring accessible medical obesity care for all.   EPISODE HIGHLIGHTS  ...

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#265: The Key Dynamics of A Successful Business Partnership: Visionary vs. Executor show art #265: The Key Dynamics of A Successful Business Partnership: Visionary vs. Executor

Healthcare Entrepreneur Academy Podcast

Marketing or Operations-centered. What type of entrepreneur are you?   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, talks about partnerships and how businesses can grow exponentially with leaders whose skills complement each other perfectly. Tune in to learn more about partners who thrived in their careers and decide whether the partnership route is for you or not.   EPISODE HIGHLIGHTS Partner with people with qualities that complement yours. Tai Lopez & Alex Mehr partnered with the extrovert-introvert dynamic;...

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#264: How A Press Release Can Help You Get PR and SEO For Your Clinic Without Hiring PR Firms show art #264: How A Press Release Can Help You Get PR and SEO For Your Clinic Without Hiring PR Firms

Healthcare Entrepreneur Academy Podcast

Hiring others to boost your brand costs a fortune, so why not do it yourself?   As promised during last week's Tactical Tuesday, Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, reveals an insider secret large organizations use to boost their brand: Press Releases. Tune into this episode to learn more about how this tactic can help improve your SEO and save you a fortune.   EPISODE HIGHLIGHTS - Coordinating with PR Companies to boost your brand is expensive and almost always comes with no guarantees unless you do it...

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#263: The Foundations of Building A Profitable Aesthetics Business with Jodelle Yount show art #263: The Foundations of Building A Profitable Aesthetics Business with Jodelle Yount

Healthcare Entrepreneur Academy Podcast

Know your service. Know your market.   Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast, sits down with Jodelle Yount, Doctor of Osteopathic Medicine, Host of the "Feed Your L.I.O.N." Podcast, Published Author of "When the Rain Comes", and Owner of LEO Health and Wellness along with other healthcare businesses. In today's episode, Jodelle shares her entrepreneurial stories, from building her first business from the ground up to building several others, and shares timeless advice for those aspiring to do the same.  ...

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OVERVIEW:

Jason A. Duprat, Entrepreneur, Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy podcast talks with Dr. Roxie Mooney, CEO and Healthcare Commercialization Strategist for Legacy DNA. Roxie is the author of “How Health Innovators Maximize Market Success” and the host of the Health Innovators podcast. She shares advice for entrepreneurs looking to bring innovation to the market. She also offers tips for digital marketing and podcasting, including why every B2B should host a podcast.      

 

EPISODE HIGHLIGHTS:

  • Roxie’s great-grandfather was a pharmacist who had three different pharmacies in New Orleans, but she credits her grandmother—who worked as an Avon saleswoman for 27 years—for shaping her entrepreneurial spirit and path. 
  • Roxie has a bachelor’s degree in communication, a master’s in leadership, and a doctorate in business administration with a marketing specialization. Her doctorate thesis was on the commercialization of technology and innovation in healthcare.
  • She started Legacy DNA in 2010 as a healthcare marketing agency.
  • Roxie highlights the advantages of investing in digital marketing/sales channels and the challenges of working virtually.
  • 95% of innovations that are brought to market fail to reach an adequate level of customer adoption or financial ROI.
  • You must test and validate your business solution. Validate research and customer discovery are mission-critical.
  • Roxie dives into the five “co’s” of product co-creation: co-ideation, co-evaluation, co-design, co-test, and co-launch.
  • Her doctoral research prepared her for the process of writing her book, and she turned her book into an interactive workbook with digital content.
  • Content marketing is important for developing credibility and authority, particularly when you interview influencers. 
  • Be customer-obsessed versus product or service obsessed. 
  • Podcasts are a way to cultivate relationships and deliver value before selling a product prospective clients may or may not need.
  • Roxie talks about the frameworks and resources she developed for early adoption, co-creation, pivoting, and piloting.
  • Entrepreneurs tend to get consumed by their businesses. Make time for family and take care of yourselves.

3 KEY POINTS:

  1. Test and validate your business idea. Even though a problem may exist, this doesn’t necessarily mean you can build a viable business model. It’s mission-critical to conduct validation research and customer discovery. 
  2. A podcast is a trifecta of market research, content marketing, and sales.
  3. Roxie’s tips for creating podcast content and staying consistent include hiring a third party to help you get started, finding the right mix of influencer episodes and sales episodes, and forgoing vanity metrics.

TWEETABLE QUOTES:

“At the end of the day, I really do want to help people.” - Dr. Roxie Mooney

“It’s not about volume, it’s about quality.” - Dr. Roxie Mooney

“Consistency is key to be successful.” - Dr. Roxie Mooney

 

RESOURCES:

Legacy DNA: https://www.legacy-dna.com/

How Health Innovators Maximize Market Success by Dr. Roxie Mooney 

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