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S2 / Ep 12 - Utilizing Podcasts for Growth

How It's Done: a Podcast for Curious Marketers

Release Date: 10/05/2021

S2 / Ep 12 - Utilizing Podcasts for Growth show art S2 / Ep 12 - Utilizing Podcasts for Growth

How It's Done: a Podcast for Curious Marketers

If you’re looking to grow your brand through podcasts, hear from Ryan Estes, co-founder of the podcast booking agency Kitcaster, on how to get in front of your ideal audience and spark real, meaningful business growth.

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S2 / Ep 11 - Website Best Practices: Messaging, Functionality and Security show art S2 / Ep 11 - Website Best Practices: Messaging, Functionality and Security

How It's Done: a Podcast for Curious Marketers

Heather Locke, Chief Support Officer for Hammersmith Support — a self-described WordPress website development and maintenance shop for small and mid-sized businesses — has over a decade of experience managing, optimizing and developing websites for clients. In this episode, Heather shares her four Wordpress website best practices - messaging, calls to action, functionality and security.

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S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content show art S2 / Ep 10 - Content Marketing Strategy: Utilizing Artificial Intelligence to Optimize Content

How It's Done: a Podcast for Curious Marketers

Jeff Coyle, Co-Founder and Chief Strategy Officer of MarketMuse, joins host Kriste Goad to share his expert insights on AI-powered content strategy optimization. Along the way, Kriste and Jeff discuss the impact of AI and machine learning for healthcare marketers, the evolution of smart voice technology and how to create - and optimize - content through the lens of a subject matter expert.

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S2 / Ep 9 - How to Use the Clubhouse App show art S2 / Ep 9 - How to Use the Clubhouse App

How It's Done: a Podcast for Curious Marketers

Amy Mirlisena is a Clubhouse moderator and a curriculum developer in the tech space. Today she’s teaching us How It’s Done on the Clubhouse app! In this conversation, she walks us through how she became a Clubhouse moderator, what the future of social audio looks like and provides insight into how you can leverage this new social audio app to grow your business.

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S2 / Ep 8 - What is Clubhouse? show art S2 / Ep 8 - What is Clubhouse?

How It's Done: a Podcast for Curious Marketers

Have you joined the most exclusive social app available? Our second Spark Session answers the question that nearly 50,000 people are asking Google every month: What is Clubhouse? Gen Xer, marketing and PR expert and fuoco’s chief firestarter gives us the rundown on the audio app that has everyone talking, and even shares a secret to score your own invite. For more on social media marketing, visit our blog: https://growwithfuoco.com/blog/

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S2 / Ep 7 - SEO for Content Optimization show art S2 / Ep 7 - SEO for Content Optimization

How It's Done: a Podcast for Curious Marketers

Josh Spilker, head of marketing at Friday.app, walks us through his pragmatic and opportunistic journey into content strategy, explains how he leverages past experiences in his current role to drive SEO and marketing impact and provides insight into creating a content strategy that’ll get your company found on Google.

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S2 / Ep 6 - SEO Secrets for Healthcare show art S2 / Ep 6 - SEO Secrets for Healthcare

How It's Done: a Podcast for Curious Marketers

Curious about how to get your company found on Google? It starts with a solid SEO strategy. In the very first Spark Session of the How It’s Done podcast, host and Chief Firestarter, Kriste Goad, reveals the top five SEO and keyword myths along with three easy ways to get started on SEO. Learn how to utilize these methods to kickstart your healthcare marketing and create content that ranks, resonates and drives growth.

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S2 / Ep 5 - Healthcare M&A Pivots & Predictions show art S2 / Ep 5 - Healthcare M&A Pivots & Predictions

How It's Done: a Podcast for Curious Marketers

In this episode of How It’s Done, we talked healthcare M&A predictions with Nashville’s own Angela Humphreys, national healthcare practice leader at Bass, Berry & Sims, ranked among the nation’s Top 5 healthcare practices. Angela shared her journey to the top of her field, how COVID-19 shifted healthcare and how it continues to shape and drive healthcare IPOs, SPACs and private equity investment valued at $1.9 trillion.

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S2 / Ep 4 - The Role of Storytelling in Mental Health show art S2 / Ep 4 - The Role of Storytelling in Mental Health

How It's Done: a Podcast for Curious Marketers

Alisa LaPolt is the Policy & Advocacy Director of NAMI Tennessee and a mental health storyteller helping organizations understand and navigate the trends, conversations and importance of mental health in the midst and wake of some of the most complex, divided and stressful times in history.

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S2 / Ep 3 - From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting  show art S2 / Ep 3 - From Dotcom Boom to Meetings on Zoom: HealthLeaders Media Editor Recaps Two Decades in Healthcare Reporting

How It's Done: a Podcast for Curious Marketers

HealthLeaders editor Jim Molpus discusses the changes he has seen during his 20 years there, the current state of HealthLeaders and of the media in general. Molpus, who is also Leadership Programs Director for HealthLeaders, also notes changes in healthcare and healthcare media in the wake of COVID-19, and shares thoughts on the future of healthcare trade publications and the trending topics, like digital transformation and social determinants of health, that are moving up on the industry’s agenda.

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More Episodes

Ryan Estes is a vetted podcast host, guest and entrepreneur. He has recorded over 300 interviews with more than a quarter-million downloads, and his podcast, Talklaunch, consistently ranked in the iTunes Top 100 podcasts. On a mission to put the world’s top startup founders on the world’s top podcasts, Ryan co-founded Kitcaster, a podcast booking agency that books you on top podcasts that speak directly to your ideal audience. In this episode of How It’s Done, Ryan shares his expert advice on how to utilize podcasts to grow your brand.

In this episode, we discuss:

  • What Kitcaster is and how it came to be 
  • The role podcasts play in “healing our ailing culture” and fostering connectivity
  • Why Ryan calls himself an “American Buddhist,” and how an interaction with the Dalai Lama in his 20s has shaped his approach to business, leadership and relationships. 
  • The benefits of working with a podcast booking agency to grow your business