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Closing the Success Gap for Women - Marcella Allison

It's All About the Questions

Release Date: 10/23/2021

Business Reviews, Competing on Value and More - Kris Blackmon show art Business Reviews, Competing on Value and More - Kris Blackmon

It's All About the Questions

Do you check in with your customer? Ever? Too often what happens is focus shifts to getting new customers at the expense of the old. Think how annoyed we all get when Cable and Cellular companies offer bonuses or special pricing to new customers and existing just keep paying higher and higher prices. In a services industry you are probably missing out on increased revenue with increased customer satisfaction by doing regular business reviews with your clients. What do you do during those review and how often should you do them are just a few of the questions my guest Kris Blackmon, Chief...

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It's All About the Questions

Listeners wanted her back for more of her wisdom and I agreed. On this part 2 of a conversation with Amy Biddle she shares three strategies she has used to create advances in her business and life year after year. We also talk about her upcoming book, Acquire, Convert, Repeat. And during this epsiode Amy shares how her goal and purpose changed and how that changed everything for her. Amy Biddle has been obsessed with digital and traditional marketing since 1999. "I was an English major," she confessed. "But when I discovered marketing, I finally had a reason to pay attention to numbers,...

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It's All About the Questions

The biggest downfall to any brand is not what you think. It's not a failure in service or product delivery. It's not even a scandal. Tucker Stine has been helping brands of all sizes avoid and recover from what is the biggest downfall for many years and he shares the answer on this epsiode. We also talk about branding to different gernations, brand accelerators and how to use them and how changing the face of a brand, think Alex Trebek, doesn't have to signify the downfall of the company. There is a lot to unpack in this epsiode so have a notepad handy and share your take away. Tucker is a...

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You Don't Suck - Your Copy Does - Carline Anglade-Cole show art You Don't Suck - Your Copy Does - Carline Anglade-Cole

It's All About the Questions

As if the title wasn't enough to suck you in there is more from this much requested repeat guest. Her latest book's title is You Don't Suck - Your Copy Does - 60 Kick-Butt Lessons on Copywriting, Business and Life and it definitely delivers. Be preprared for a high-energy listen as Carline talks about what makes an A-List copywriter, how to appreciate who you are and what you have, how to deal with bad things happening and not let them derail you and even a little bit about bras and the wisdom of finding the perfect one only to have it discontinued! CARLINE ANGLADE-COLE still wakes up...

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The Emotional Side of Selling a Small Business - Jamison West show art The Emotional Side of Selling a Small Business - Jamison West

It's All About the Questions

Having sold a business I can tell you that it is not just all about business issues like M&A, finances, contracts, staff, clients, branding and a few other things. What many never talk about is the emotional impact leading up to a sale, during negotiations and after the sale that can derail a deal before it gets to close. My guest is a serial entreprenuer who has written and spoken about the emotional side of selling a business and it is spot-on from my experience. The book also includes case studies of other sale experinces. Take a listen as we discuss the emotional impact on staff and...

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Goals That Matter - Michael Nelson show art Goals That Matter - Michael Nelson

It's All About the Questions

Everyone talks about goals when they are starting out but do all goals matter equally? Are some dreams versus goals? Do all goals need to be done right now or do some need to wait because you need to look at them some more? My guest, Michael Nelson, is a serial entreprenuer who knows a few things about success, failure and goals that matter and don't. Take a listen as we talk about the book he finally wrote after clients and friends urged him to, why willpower is not the answer to achiveing goals, how to figure out what goals need an asterisk next to them and how to determine what matters for...

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Data Driven Partner Customer Playbook - Dina Moskowitz show art Data Driven Partner Customer Playbook - Dina Moskowitz

It's All About the Questions

What if you could turn upside down how you think about adding new partners and clients? What if you decided to create a business to help others do that? And what if that wasn't how you originally thought of your company? Take a listen as I interview Dina Moskowitz, Founder and CEO of SaaSMAX ParterOptimizer as she shares her entrepreneurial journey and the pivots she learned to make along the way to success. Dina Moskowitz is recognized as one of the IT Channel’s top influencers and innovators. She is Founder and CEO of PartnerOptimizer by SaaSMAX, an AI-powered partner marketing platform...

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It's All About the Questions

Worry, anxiety, fear, frustration, lethargy, exhaustion and stress. I could check off the boxes on one or more of these almost every day. How about you?

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It's All About the Questions

Joe Serio doesn't look like he was deeply involved with organized crime yet he was - the side of protecting against and understanding the deep tentacles between the Russian government and their mafia and how that relationship impacts everything about the Russian culture mindset and outreach into the rest of the world. Joe discusses his book, Vodka, Hookers and the Russian Mafia: in a dizzying perspective shifting hour that left me rethinking everything I thought I knew about Russia.

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Worries and Buts - Control them and they don't control you - Rene Brent show art Worries and Buts - Control them and they don't control you - Rene Brent

It's All About the Questions

Do you find yourself getting angry more frequently? Crying more or sometimes feel like you have a rogue persona inside of you that takes control and sends you into worry tail spins or eating binges?

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More Episodes

Founder of the Mentoress Collective and world renowned Copy Chief Marcella Allison has the data and experiential proof to show that women who are a part of women only mentoring and peer groups reach higher levels in business and in life.

Join us as we discuss, and Marcella shares specifics on how women can close the success gap and raise each other up. Guys you can listen in as well :--).

Marcella Allison is the CEO of Copy Harvest LLC and the founder of the Mentoress Collective (formerly Titanides Mentoring Collective), an organization dedicated to promoting female freelancers, entrepreneurs, and copywriters. Learn more at sexistsecret.com.

As a copywriter, she works with some of the top direct-response companies in the industry. She has written for The Motley Fool, BottomLine, Inc., Advanced Bionutritionals, Money Map Press, Metabolic Living, The Bo Eason Group, and more.  Her copy has generated over $100 million in sales for financial trading services, alternative health supplements, and information products.

As a mentor and copy chief, she designed and led Money Map Press’s proprietary training program for in-house and freelance copywriters.  Today she mentors over 1,200 women in the Mentoress Collective. 

In 2018, Marcella was awarded Copywriter of the Year by American Writers and Artists Inc. for her outstanding performance record and impact on the copywriting industry. She’s a featured speaker at industry events including AWAI’s Copywriting Success Bootcamp, Copy Chief LIVE, and The Copywriter Club In Real Life.

Marcella is the co-author of, Why Didn’t Anybody Tell Me This Sh*t Before? a collection of wit and wisdom from women in business. As the founder of the Mentoress Collective she is dedicated to helping women go as fierce and far in business and life as they desire.