Programmatic Digest
Could your ad dollars be slipping through the cracks of digital advertising? Our latest episode peels back on the shady world of Made for Arbitrage (MFA) sites, where clickbait is king and quality content takes a backseat. We discuss how your everyday household brands can inadvertently fuel these revenue traps, with the likes of Amazon and Forbes grappling to uphold ad integrity amidst site spoofing shenanigans. With a dive into Adalytics reports and the challenges of frequency capping, we're on a mission to empower programmatic traders and buyers to recognize and evade these digital...
info_outline 147. Transforming Ad Agencies with Automated Programmatic SolutionsProgrammatic Digest
Hélène Parker and Sergey from EPOM dive into maximizing agency efficiency and productivity, navigating the programmatic ad tech landscape. They underscore the role of programmatic traders in driving revenue and share EPOM's advanced technology empowering precise media buying. Balancing intuition with data-driven decisions and adopting tech stacks enhance traders' skills. Automation liberates traders from mundane tasks, revolutionizing workflows. They debunk myths of intuition-led strategies and advocate for specialized tools. The discussion highlights AI's analytical power and human...
info_outline 146. A Buyer's Introduction to Supply Path OptimizationProgrammatic Digest
Here’s a training I lead on LinkedIN and YouTube live in March on How to create a Supply Path Toolbox as a programmatic trader and buyer. I guide you through practical examples, including a live report analysis, offering a tangible grasp of optimizing a site's supply. We explore the importance of choosing the right Supply-Side Platforms (SSPs), sellers, and sites, emphasizing how this selection can lead to improved campaign performance and a more sustainable programmatic ecosystem. Moreover, listen/watch in as we unravel the 'triple S'—SSP, seller, and site—and their pivotal roles in the...
info_outline 145. Elevating Ad Campaigns through Tactical DSP UtilizationWith PrecisoProgrammatic Digest
Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso’s global sales team. We uncover Preciso’s budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape. We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign...
info_outline 144. A Deep Dive into the Evolution of Gaming Advertising With PlaywireProgrammatic Digest
Join me, Hélène Parker, as I chat with Playwire's CEO, Jason Dubin, about his unique journey from dentistry to digital media mastery. Discover the captivating realm of programmatic advertising and the dynamic world of video games as Jason unveils the intricacies of ad technology. We dive into Playwire's operations, simplifying complexities for content creators, and explore the vital role of brand safety in upholding content integrity. We explore the impact of ad serving technologies like open and header bidding, navigating the challenge of placing ads in the right context for real...
info_outline S17. Supply Path Optimization con Antonio Minuta de FreestarProgrammatic Digest
¿QUÉ ES SPO? En este episodio, Antonio Minuta de Freestar comparte su experiencia y conocimientos sobre el mundo de los publishers en el mercado. Fue un gran episodio lleno de insights sobre los distintos approaches y desafíos que se enfrentan los publishers a la hora de optimizar sus demandas. Antonio ofrece una visión profunda sobre la industria, compartiendo insights valiosos y proporcionando una clase magistral sobre el tema. ¿Quieres aprender sobre programmatic? - Ingresa a nuestro curso Reach and Frequency Conoce más sobre Helene Parker: Tu host: Manuela Cortes -
info_outline 143. Navigating the Shift to Audio-First Advertising StrategiesProgrammatic Digest
Join us for an insightful conversation with Anne Frisbie from AdsWizz, drawing on her extensive 27-year journey in finance and digital media. Anne shares her expertise, transitioning from Goldman Sachs to pioneering digital audio advertising, emphasizing the crucial partnership between publishers and AdsWizz's innovative tools. We dive into the shift from mobile-focused to audio-centric advertising, exploring AdsWizz's adaptive approach and SaaS model. Our discussion explores the power of sound in branding, spotlighting podcasting's role in captivating audiences. We debunk myths about audio...
info_outline 142. Breaking Down the Advertising Supply Chain with Industry InsightsProgrammatic Digest
Episode 142 Title: Breaking Down the Advertising Supply Chain with Industry Insights In a recent episode, Kurt Donnell from Freestar simplifies the intricacies of online ad auctions, emphasizing financial success for content creators through Freestar's adept monetization solutions. The evolving digital adscape is explored, with a focus on supply path optimization and AI's role in real-time ad adjustments without disrupting user experience. Freestar's ad tech associate program is highlighted as a platform nurturing diverse skill sets. The importance of soft skills, including communication...
info_outline Programmatic Training: Underpacing Do's and Don't'sProgrammatic Digest
Interested in more training? We have a FREE optimization training coming up on the 22 February 2024 on LinkedIN. Check out more details: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on...
info_outline 141. Beeler.Tech’s Navigator NYC: My TakeawaysProgrammatic Digest
At the Navigator conference in NYC this past November 2023, I had the pleasure to attend and host a session called Finding The Right Impression In The Open Internet. I also had the pleasure of attending a few additional sessions and you’ll get to watch/listen to my recordings. Additional Resource: About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the program, a dope community with like-minded programmatic experts, and live free and paid...
info_outlineIn the Sensei’s corner, our host and Founder Helene Parker share key takeaways from the Programmatic IO conference in NYC hosted by AdExchanger.
Check out YouTube for some fun visuals!
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Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram
Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup
Timestamp:
00:00 - Podcast Topic Introduction
01:30 - Shoutout to Adexchanger for hosting The Programmatic IO
02:26 - The Importance Of Attending Industry’s Conferences/Networking Group
05:10 - What To Expect In Today’s Conversation
05:40 - AdTech isn’t dead by Ari Paparo
07:10 - Marketing is the Skyscraper by Rachel Mervis
07:45 - 3 Top Keypoints About #Progio
10:15 - Meme by IG account 300by250
10:40 - Taxonomy With Jonathan Havorson from Mondelez
14:00 - Investment in Taxonomy and Measurement
16:15 - Ryan Brickmeyer Tweet on Identity Solutions Cost
17:01 - Contextual As Part Of The Strategy
18:08 - Amanda Martin’s Tweet on Identity Solution Challenges
19:30 - IPOMWEB Tells Us To Test 10-20 Identity Solution
20:10 - Lauren Fisher from Advertiser Perception Presentation
23:41 - Amanda Martin’s Tweet on Buy-Side and Sell-Side Collaboration
24:50 - Million Dollar Question Awards
25:15 - Angelina Eng Session
26:00 - Cuteness Interruption From Home - Ya Welcome
26:20 - Test, Test, Test
27: 45 - Catherine Dale & Chris Kane Killed the CTV Presentation
28:40 - Traditionally Sold, CTV? Ari Paparo
30:22 - Throwback To Third-Party Data
32:20 - Shoutout to StackAdapt for a bomb Presentation on Contextual Targeting
34:09 - Gavin Dunaway’s Tweet On CTV Panel Measurements
37:56 - Shannon Harris From Jellyfish on Diversity & Inclusion
42:00 - The Great Resignation Explained
45:01 - Programmatic Media Training
47:10 - Brian Chap From The Tech Recipes
49:45 - Six Pillars On In-Housing
55:05 - Thank You’s
58: 17 - The Programmatically Correct Show Details
59:10 - November is Live Podcast Panels
01:00:01 - Programmatic Meetup Details —> Sign Up Today!