Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl Gould #70secondCEO
Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. There's no question about it, however, it's all in your presentation. So for example, what we recommend is that when you have the options and let's just say there's for our conversation, there are two options, right? There's the best in the better, right? And so you always start out with the highest-priced one with all of the features. And Randy, you basically say, you know, based on the feedback that we get from our clients, we put together a...
info_outline
Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl Gould #70secondCEO
Keep the Buying Process Simple Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. You will have either two options in the beginning or three options. Now if you get into a conversation where they want to customize, then you can have all of your variations. You do want to keep it as simple as possible. In my business, I've always had two options. In another retail business I have now, we have three options. You can go, there is a little bit of art to this, depending on who your avatars...
info_outline
Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl Gould #70secondCEO
We Brag About the Premium Purchases We Make Hi everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Now think about this for a moment, because we all do it, right? Before I came into the Zoom room, I walked through your parking lot, right? I didn't see a lot of you -goes in the parking lot. Remember that car? I didn't see a lot of broken-down rust buckets in that parking lot. There's not one of you who drove to the meeting today that needs the car that you drove today. You don't need twin turbos and, you know, a Tesla...
info_outline
Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
Carl Gould #70secondCEO
You are not Allowing Your Clients to Say They Are the Best Clients for You Hi everyone, Carl Gould here with your#70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Pricing might seem high, but as long as you match it in perceived value, you're going to differentiate yourself. And here's why this is so important to have in place for the next five years and to prepare yourself for growth. Pricing is the number one language you will speak to your clientele, regardless of your business model. There is no language stronger...
info_outline
Carl-Gould-#70secondCEO-Purchasers Decide on Their Purchases Based on Top 2 Complaints
Carl Gould #70secondCEO
Purchasers Decide on Their Purchases Based on Top 2 Complaints Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. Number one, you wrote down your five complaints. Put a page on your website called Problems We Solve, Problems We Solve. And go on chat GPT or Perplexity or Claude or whoever you're using and give them a prompt and write an 800-word blog on how you solve each of those five complaints, because that's what people are searching for, right? You're probably all using a...
info_outline
Carl-Gould-#70secondCEO-What Kind of Buyer Takes Your Higher Priced Guarantee
Carl Gould #70secondCEO
What Kind of Buyer Takes Your Higher Priced Guarantee Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. What kind of buyer says, I'll take your guarantee? They're not price-sensitive, right? They care about what? Quality and getting it done? What else? Big one. They're a good client themselves. They understand the value. They don't want to do it with me. They want me to do it for them. One more. It's a big one. It's the biggest one of them all. Well, they don't want a headache....
info_outline
Carl-Gould-#70secondCEO-Higher Level or Lower Level
Carl Gould #70secondCEO
Higher Quality or Lower Quality Hi everyone, Carl Gould here with your #70sec0ndCEO. Just a little over a one-minute investment every day for a lifetime of results. How many of you have hired a contractor who said, if I don't perform, if you perform as the client, but I don't perform as the contractor, you get to keep the whole thing and I give you all your money back? How many of you have hired contractors that have done that? Buy a show of hands. No hands, does that mean zero? Zero. So if I gave you a proposal, who am I competing with? No one. Now, think about it. ...
info_outline
Carl Gould-#70secondCEO-Leverage the Complaints in Your Industry
Carl Gould #70secondCEO
Leverage the Complaints in Your Industry Hi everyone, Carl Gould here with your#70sec0ndCEO, just a little over a one-minute investment every day for a lifetime of results. One of the ways to differentiate yourself now, and this will set us up for the other parts that we're going to talk about, is we need to leverage the complaints in the industry, the complaints about your industry. So take a moment for a second and write down what are the top five complaints about your industry. Maybe not about you personally, but you've heard it about your competitors. If you're out...
info_outline
Carl-Gould-#70secondCEO-Change Your Business Messaging Part 2
Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results. There's been so much volatility and winter is all about volatility. Since 2005, think about what we've been witnessing and what the economic climate has been like and the political climate has been like. So nobody knows who to trust and things are so polarized. So you coming out and making a bold claim to the positive doesn't necessarily differentiate yourself in this market today. So I'm going to give you...
info_outline
Carl-Gould-#70secondCEO-Change Your Business Messaging
Carl Gould #70secondCEO
Change Your Business Messaging Part 2 Hi, everyone, Carl Gould here with your #70secondCEO, just a little over a one-minute investment every day for a lifetime of results. We have to differentiate our businesses. I remember watching a movie with my kids eons ago. Do you guys remember the March of the Penguins? Any of you got kids that are like teenage years, college-age because if you do, you got dragged to that movie too, just like I did. I was the guy two rows in front of you complaining like, oh my God, you got to be killing me. But the business lesson I...
info_outlineFreelancers and new business owners have been on the increase. What fuels those trends and will it continue? Join Carl Gould to find out more.
Read full transcript:
Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
I see for the rest of this year you would expect for it to get worse that their quitting and then I would suspect your gonna start to see more and more of that gig economist, that side hustler, that freelancer that continue it typically does in any major downturns, it did in 2008 I would expect to do it here. Technologies gonna accelerate that because in 2008 people started their own business out of necessities cause they couldn’t get their corporate job back, people they’re quitting business--their job now because they could start a business and technologies supports their ability to provide the work and there are, you know there’s an increasing trend towards corporations using outsourced help as well and so those two trends are gonna feed each other. Companies are very happy to use freelancers and one of the main reasons was, I believe it’s 36% of people that do freelance work have said that they have up skilled in the last year. So, they take in the training or certification so you know what would you want as your employee base anyway, you want to continuously upscale and trained them, well they’re doing it on their own so if you find a freelancer they have likely taken the certification, increase their skills, sharpen their ability and their level of certification on certain software. So you know this group that’s not only going out on their own but they’re taking it upon themselves to make sure that they’re more marketable, so all that points to the trend continuing.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.