loader from loading.io

#39: Doing Less for More Success with Christine Tremoulet

Take It Personally

Release Date: 12/02/2021

#72: When Is It Time to Niche? show art #72: When Is It Time to Niche?

Take It Personally

Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between. I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow. Here are the main things discussed in this episode: How to know when it’s time to niche Confusion around ideal client and marketing might mean you should niche What you show, you sell Communicating with clients as you shift and niche within your business How niching can help when...

info_outline
#71: 3 Clauses You May Be Missing In Your Contracts with The Legal Paige show art #71: 3 Clauses You May Be Missing In Your Contracts with The Legal Paige

Take It Personally

  I have had the privilege of having Paige, of The Legal Paige, on the podcast before (), and she is back again to share about clauses that your contracts may be missing. Paige is a wealth of knowledge in this area, and I’m so excited for this conversation. Here are the main things we discussed in this episode: How Paige helps bridge the gap between creatives/small businesses and legality Where the law is at in regards to small businesses and online industries As your business and client experiences change, your contracts may need to change too Getting a communication clause into your...

info_outline
#70: Making Less and Not Meeting Revenue Goals show art #70: Making Less and Not Meeting Revenue Goals

Take It Personally

I found myself panicking as I was looking at my revenue for the year so far and saw I was behind where I was last year at this time. I also saw that I probably am not going to hit my revenue goal for this year. But amongst that panic, I stopped myself to remember that what I am making is still a big accomplishment. I have also had many other successes this year that haven’t been related to money. Money is a big part of business and the reality of not hitting certain revenue goals can be tough, but there also doesn’t have to be shame around that. We are diving into this conversation on this...

info_outline
#69: Having a Purpose Driven Brand with Solveig Petch show art #69: Having a Purpose Driven Brand with Solveig Petch

Take It Personally

Solveig Petch (AKA, Petchy) is a brand strategist and identity designer. She helps clients uncover their unique brand core and then translates that into compelling brand strategy and visuals to help them reach more ideal clients. Petchy knows the ins and outs of building a brand, specifically having a purpose driven brand. Here are the main things discussed in this episode with her: Petchy’s start in brand strategy and finding your right path What conversations Petchy sees around branding (she’s based in Norway!) Being in the driver’s seat of your brand What having a personal brand...

info_outline
#68: 5 Quick Updates To Make Your Website Better Today with Samantha Mabe show art #68: 5 Quick Updates To Make Your Website Better Today with Samantha Mabe

Take It Personally

Creating, updating, or editing a website can be really overwhelming when you aren’t a website designer or SEO expert. But having a website that converts and is easy for customers to use is really important. Samantha Mabe is discussing all things website related and simple quick fixes you (yes, you!) can do to make your site better today. Samantha Mabe is the creative director and designer of Lemon and the Sea. She helps service providers and coaches who are ready to launch their signature offer and need a website that matches the high-caliber work they're doing. With her signature framework,...

info_outline
#67: Why Taylor Swift is a Personal Brand Queen [BONUS EPISODE] show art #67: Why Taylor Swift is a Personal Brand Queen [BONUS EPISODE]

Take It Personally

It's no secret that I'm a huge Taylor Swift fan. I love her music of course, but I'm continually impressed by her marketing prowess and the foresight she has when it comes to her music and brand. This bonus episode explores the four R's of personal branding and how Taylor nails every single one.

info_outline
#66: Crop Top Confidence show art #66: Crop Top Confidence

Take It Personally

I own 7 crop tops. If you would have told me a few years ago that after three babies I would feel more at home in a crop top than just about any other piece of clothing, I would have thought you were insane. But it’s true. And it comes back to the work I've done in thinking about my future self and working to create that reality right now (rather than waiting). This is why today’s episode is all about confidence! Here’s the main topics discussed: You can’t wait until you feel confident Growing up, body image, and spaghetti straps Exploring the question of “how do I want to feel”...

info_outline
#65: Money Mindset with Sheila Hansen show art #65: Money Mindset with Sheila Hansen

Take It Personally

I could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast. Here are the main things discussed in this episode: Feeling the emotions of entrepreneurship and money How our beliefs about money can be traced back to childhood Navigating debt (taking on debt for business, etc.) Mindset around paying taxes Handling processing fees Scarcity mindset and upper lilmits Working through the time =...

info_outline
#64: My Weekly Planning Routine show art #64: My Weekly Planning Routine

Take It Personally

Do you ever feel burnt out and overwhelmed, but then you look at your to-do list and calendar and it’s not even that much to handle? If you don’t have a good grasp on your schedule and things are getting forgotten, or you feel like you can’t keep up or stay organized, this episode is for you! Once I got a better handle on my schedule, I found I was able to avoid that constant overwhelming feeling. I’m walking through my weekly planning routine. Here are the main things discussed: Using both a paper calendar and Google calendar Why I start with scheduling in my free time FIRST (and...

info_outline
#63: Using Tools to Set Business Boundaries with Tech Savvy Creative show art #63: Using Tools to Set Business Boundaries with Tech Savvy Creative

Take It Personally

Dawn is a software engineer turned wedding photographer who has a passion for helping Creatives create a thriving business. Technology can be intimidating, and it’s Dawn’s goal to make tech fun and easy to understand. She will show you how systems, tools and other technology can take your business to the next level while achieving that balance you’ve always dreamed of. Here are the main things discussed in this episode: How Dawn’s passion for photography helped her launch Tech Savvy Creative Building a robust file system and where to start for creating your own backup system Why you...

info_outline
 
More Episodes

Today’s podcast guest is someone I recently met at the Reset Conference, and we hit it off right away! Christine Tremoulet is the Chief Growth Officer of AfterShoot, which is a company that helps photographers create more and edit less. Prior to this, she has a long history of working in creative fields. She’s had experience with web design, blogging, Wordpress (which she gave it’s official name!), photography, working closely with brands and businesses, and more.

Christine loved wedding photography but shifted to boudoir photography to enjoy a bit more time freedom. At that time, she also started doing some business coaching and mentoring. She had plans to head out on a 3 week road trip, which ended up being 4 months! But as she reflected on it, Christine was so thankful for the flexibility of her schedule and was reminded that her love for travel was the reason she first started making shifts in her business.

There is a lot to be said about flexibility and freedom in running your own business - how to truly make your business work for you and your life, but also how to make the most of the time that you do spend on your business. There are things to put in place to help you be productive, and as you implement these strategies, you may find yourself doing less to be more successful.

Christine has a lot of experience with this, which is why I am so excited for this interview with her. Here are some of the things we discussed in the episode:

  • Transitioning and reevaluating your business
  • How Christine would get “bored” with success and would want a new challenge
  • Constant communication and living in this “on” culture
  • Having healthy boundaries
  • Feeling like we have to do it all and how not doing it all can actually help you uplevel your brand
  • Implementing programs and softwares to make business easier or outsource tasks
  • Details about AfterShoot and how it can specifically save photographers time
  • Keeping things as a hobby for yourself VS. turning it into a business

Christine shared about AfterShoot and how this software can help photographers save time. You can use the code MADDIE10 to get 10% off your first purchase with AfterShoot if you are interested in trying it out. You can find more information on social @aftershootco.

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!