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CarlGould-#70secondCEO- Set Goals - Part 2

Carl Gould #70secondCEO

Release Date: 01/12/2022

CarlGould-#70secondCEO- What's the Plan show art CarlGould-#70secondCEO- What's the Plan

Carl Gould #70secondCEO

A successful plan starts with asking the right questions. #70secondCEO  Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Next, the business plan. Who are we? What is our product? Or service or idea? Who are our customers? What is our market? Who is our competition? Where will we operate? How will we advertise? How will we market ourselves? What is our unique selling proposition? What is our business identity? What size will our company be? And what size will our company eventually become? How long do we...

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CarlGould-#70secondCEO- Vision Statement show art CarlGould-#70secondCEO- Vision Statement

Carl Gould #70secondCEO

Where do you want your business to be in a year? How about 10? Here’s why those questions are important… Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The vision statement, where will we be in five years? 10 years, 20 years from now? Where will we be in one year? Where will we be in three years? What does the future look like for the business in our mind's eye? When we close our eyes and think about our business? What do we see? I know what do you see. Next, our values statement, what do we hope our...

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CarlGould-#70secondCEO- Outcomes show art CarlGould-#70secondCEO- Outcomes

Carl Gould #70secondCEO

Why does your business exist? Who does it serve? What’s its unique idea? Carl helps you through these questions and more… Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. We talked about our outcome, what is our outcome for stage one? Our outcome is to design our future and we're going to do this using our seven stage power tools, designing our mission, vision and values. Our purpose statement, we're going to do our business plans, our marketing plans, our sales plans, our milestones, planning, in order to...

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CarlGould-#70secondCEO- The Competitive & Creative Plane show art CarlGould-#70secondCEO- The Competitive & Creative Plane

Carl Gould #70secondCEO

Some of the world’s most successful companies spun familiar products into industries of their own. Carl explains the Creative Plane. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod,...

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CarlGould-#70secondCEO - A Dream is Born show art CarlGould-#70secondCEO - A Dream is Born

Carl Gould #70secondCEO

Formulate your vision. Design your success. Carl explains Stage 1. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Stage one, the strategic planning stage. Whether you are a new business, a startup business or an existing business that is seeking to launch a new product, a new division, or bring in a new brand to your product offerings, you need to either visit or revisit the strategic planning stage. This is an opportunity for you to formulate and create your vision and design your success because as we said...

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CarlGould-#70secondCEO- Stage 7 show art CarlGould-#70secondCEO- Stage 7

Carl Gould #70secondCEO

One reason to start a business is to sell it. Carl explains the succession stage. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. If you choose to go through to stage seven, whether you choose to sell your business or not, it is still part of the success cycle to position your company that it is sellable. Because in the end, the business is its own person, and they need to be a positive cash producing asset and that's what makes it sellable. Stage seven, the succession stage. This is when a legacy is born,...

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CarlGould-#70secondCEO- A Star is Born show art CarlGould-#70secondCEO- A Star is Born

Carl Gould #70secondCEO

Stage 6 is the saleability stage: When new products sell themselves and you can expand into new locations. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. When you bring your business to the sustainability stage, you can now expand open up new locations, introduce new products, because your business is now sustainable and that leads you to stage six. Stage six is the saleability stage. A star is born. Why do people start a business? Well, one of the many reasons to start a business is to sell it. When you...

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CarlGould-#70secondCEO- Expansion Time show art CarlGould-#70secondCEO- Expansion Time

Carl Gould #70secondCEO

The stage of exponential growth is almost unfairly rewarding! Here’s why… Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. The average Starbucks patron, given a 20 day work month, goes to Starbucks 18, out of those 20 days, most of those people will pass multiple vendors that sell the same product for a fraction of the cost. Yet people will pass by local vendors, local stores, local delis, local diners, where they can get a cup of coffee for under a dollar on their way to buying a $3 to $4 cup of coffee at...

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CarlGould-#70secondCEO- Stage 5 - A Franchise is Born show art CarlGould-#70secondCEO- Stage 5 - A Franchise is Born

Carl Gould #70secondCEO

When a business becomes a franchise,  you’ve reached the sustainability stage. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Stage Five is called sustainability stage. A franchise is born, a franchise is born, whether it's informal or formally called a franchise. You are at the point now where the systems of your business become the Rockstar. The systems work in the business, you work on the business, the systems run the business, and you just oversee them.  Intelligent incremental improvements,...

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CarlGould-#70secondCEO- Moving through Stage 4 show art CarlGould-#70secondCEO- Moving through Stage 4

Carl Gould #70secondCEO

Here’s when improvements begin to pay off! Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. As you move through the mid to late part of this particular stage, sales will start to grow exponentially, because in the mid part, you're improving the systems and this is where we talked about our intelligent, incremental improvements to quality. As you improve each one of these little systems and the people in it start to improve and exponentially sales begin to grow and in the latter parts in the late part of the...

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Improvement is a process. But how do you quantify improvement? Carl has some suggestions…

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Ah 9 ½ , great! What are we gonna do to make it a 10? Here’s what we got to do bam..bam..bam..bam those are goals and then when you double that you would say “we’re better podcasters”, you know what I mean, you know so that’s how you would do it. So look if you gotta–so what most people don’t understand or they–they don’t do to the process all the way through is differentiate between the category of improvement versus the actual task or activity that is symptomatic of the category of improvement so technical nerd coach speak.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.