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770: Tiffany Cassidy: Niching into Vacation Home Design

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 05/03/2022

785: What Would Lu Do?: How to Uplevel to New Types of Interior Design show art 785: What Would Lu Do?: How to Uplevel to New Types of Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today on A Well-Designed Business: Today is a What Would Lu Do episode! Today we are going to talk about unleveling to new, different, bigger, and better projects. These are the projects that you want to do but currently are not doing because you don't have the experience yet. Let's talk about it! What’s new with LuAnn Nigara Windowworksnj.com Shop38east.com Comfortex.com Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free . To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book...

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784: Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design show art 784: Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today with Kelly Fridline: Welcome to a Well-Designed Business. For many of you, running a successful and profitable interior design firm is the ultimate goal. But sometimes, the goal might look different. Perhaps you’ve thought about coaching, course creation, or another avenue besides a traditional firm. There are many career paths in the industry, and all of them require adjusting, evaluation, learning, and making mistakes. Today, Kelly Fridline joins me to discuss what it looks like to take a unique career path and what she has learned as she has carved out her businesses. Pick it...

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783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers show art 783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

Today With Nancy Ganzekaufer: Welcome to a Well-Designed Business. It’s Power Talk Friday and this show is sponsored by Nancy Ganzekaufer and her newest program Profit Insiders for Interior Designers. She is back to talk about the importance of analyzing your profitability. More specifically, Nancy is here to discuss the importance of knowing your numbers for the jobs that are already completed. The whole point of our business right? Tune in to learn if how your pricing your projects is benefitting or hidduring your business, and how Nancy can help. More About Nancy Ganzekaufer: Nancy...

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782: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business show art 782: Pamela Durkin: Utilize Time Blocking to Increase Productivity in Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today with Pamela Durkin: Welcome to a Well-Designed Business. Today with Pamela Durkin, author of Elevate and owner of Pamela Durkin Designs, we are discussing how to time block our tasks. Pamela is coughing up some great strategies on how we can set specific blocks of time for specific tasks that will help us, get this, “Get more done in one day then you used to get done in an entire week.” Pick it apart: [2:00] Pamela talks to us about time blocking to increase productivity.  [8:30] Pamela takes us to the next level of getting a weeks’ worth of things done in a day.  [11:15]...

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781: Flash Back Friday: Lori Morris: When Working with the Luxury Client, the Answer is Yes! show art 781: Flash Back Friday: Lori Morris: When Working with the Luxury Client, the Answer is Yes!

A Well-Designed Business® | Interior Design Business Podcast

Today with Lori Morris Welcome to A Well-Designed Business! Lori Morris, one of the most passionate and driven people LuAnn has ever come across, joins the show today to share what it takes to grow your business to the level of attracting luxury clients and delivering the level of service and design that they expect.  Even as Lori’s business has grown so large, she maintains creative control and has a hand in every project they tackle. If you want to attract those luxury clients, if you want to work on these magnificent homes, if you want to offer that truly above and beyond level of...

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780: Rydhima Brar: Bringing Your Roots and Your Story Into Interior Design show art 780: Rydhima Brar: Bringing Your Roots and Your Story Into Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today with Rydhima Brar: Welcome to a Well-Designed Business. Today, Rydhima Brar of R/terior Studio shares her story and her journey to design with us. From her childhood in Kuwait, to her corporate career in LA, to launching her own firm at the beginning of the pandemic, to amazing growth and press attention—Rydhima shares how her story, and how storytelling in general, laid the foundation for her design career. Pick it apart: [5:00] Rydhima shares her journey and discusses her connection to construction and design during childhood in Kuwait.  [16:08] Rydhima discusses how a...

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779: Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing? show art 779: Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing?

A Well-Designed Business® | Interior Design Business Podcast

TODAY WITH MADELEINE MACRAE: Welcome to a Well-Designed Business. For today’s Power Talk Friday, I’m sitting down with long-time friend of the show and Power Talk Friday expert Madeleine MacRae.  I often hear from listeners and designers who understand that the old adage, “You have to work on your business, not in your business,” is true if they want to grow and scale. But they don’t always understand what that actually looks like. Madeleine breaks down the CEO-level activities that let you scale at each stage of business. Pick it apart: [3:48] Madeleine breaks down the four...

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778: Deborah Main: A Journey Through Illness to Interior Design show art 778: Deborah Main: A Journey Through Illness to Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today with Deborah Main: Welcome to a Well-Designed Business.  Today’s episode is a little bit different than the usual business acumen. We’re diving into Deborah Main’s story of how she became The Pillow Goddess. Deborah is the epitome of an inspirational story—of resiliency, of overcoming hardship, and chronic illness, and of art and creativity serving as an outlet in times of suffering.  Deborah’s story serves as motivation, inspiration, and absolute proof that art and design can heal and bring joy in even the toughest of times. Pick it apart: [0:36] Deborah shares her...

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777: Power Talk Friday: Desi Creswell: Leading from Your Future Self show art 777: Power Talk Friday: Desi Creswell: Leading from Your Future Self

A Well-Designed Business® | Interior Design Business Podcast

Today with Desi Creswell: Welcome to A Well Designed Business. If you’re anything like me, you have a neverending to-do list. There’s always something else to get done, another box to check, another urgent task to complete. But when we get bogged down in those tasks, it becomes impossible to work on the business.  So how do we motivate ourselves to take a step back and work on the higher level needs? Interior Design Coach Desi Creswell shares her framework for getting big tasks done, even if it feels like you’ll never be able to. Pick it apart: [2:52] Desi talks about what a...

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776: Sonal Kotecha: When the Student is Ready, The Teacher Will Appear. show art 776: Sonal Kotecha: When the Student is Ready, The Teacher Will Appear.

A Well-Designed Business® | Interior Design Business Podcast

Today with Sonal Kotecha: Welcome to a Well-Designed Business. Today we have on Sonal Kotecha, founder of Rumah Interiors, a Dubai-based boutique interior design firm. Sonal and I were going back and forth on Instagram and she was telling me all of the lessons that she had learned from the show. As we were chatting, a light bulb went off and I knew I had to have her on as a guest. I am so appreciative of her sharing her lessons that I know you will benefit from hearing her story. Enjoy! Pick it apart: [6:38] Sonal tells us about the first big lesson she learned from A Well-Designed Business....

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Today with Tiffany Cassidy:

Welcome to a Well-Designed Business. Today I am joined by Tiffany Cassidy, co-founder and principal designer of Lagnappe Custom Interiors. Tiffany and I discuss the fear some have about niching down your business and how Tiffany powered through her own fear. Every guest that has been on the show that has chosen a niche has said that it was the best decision they made for their business. Tiffany couldn't agree more and she has done such a wonderful job at combining her past experiences with what she’s learned from coach Tobi Fairley to niche into her luxury vacation rental design business. Please join us to learn about Tiffany’s niching journey and the versatile services that Lagnappe Custom Interiors has to offer.   

Pick it apart:

  • [6:13] Tiffany starts to tell us about when she decided to niche her design firm down and how she went about it.

    [16:30] Tiffany explains her initial resistance in niching down. 

    [20:15] Additional services that Lagnappe Interiors offers, also for those who want to DIY. 

    [32:45] Tiffany tells us more about her Designer for a Day Program and Master Plan program.

LuAnn and Tiffany Cassidy’s Ah-Ha moments:

“Part of my resistance to niche down was wanting to keep my options open. It felt scary to  limit, but learned it wasn’t limiting at all because people would come to me for help.” - Tiffany Cassidy

 

“I encourage other designers to niche down because it frees up your mind in so many ways and helps you grow your business in a specific manner.” - Tiffany Cassidy 

 

As designers when we are doing full service projects working with project managers and contractors, when we make our project book we should ask ourselves what are all of the potential questions they could ask us.” - Tiffany Cassidy 

More about Tiffany Cassidy:

A native of California with both a degree in chemistry and a highly creative side, Tiffany has been designing beautiful homes and commercial spaces in the U.S. Virgin Islands for her long list of clients since 2002. She marries her artistic and scientific sides together by transforming the intangible into breathtaking, cohesive and highly functional designs delivered in systematic and organized bliss. Tiffany considers it a privilege to be invited into other people’s homes to help them transform their personal spaces and her goal is to not only make your home prettier but in doing so, make your life better.

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What’s new with LuAnn Nigara

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Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

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Power Talk Friday

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#368- Jessica Duce: VRBO Interior Design 

#440- Power Talk Friday: Tobi Fairley: Her Design You Coaching Program

 

#753 Sandra Funk: How to Grow a Thriving Luxury Interior Design Business

 

#372 Laura Michaels: How to Talk Budget with your Interior Design Clients

 

#584 Lesley Myrick: Building a Business From the Ground Up, Again

 

#37 Lesley Myrick – Strategies I Used to Build My Business