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[PRODUCTIVE PROFITS] Marketing That Sells Without Having Your Prospects Feel They’re Being Sold To

#dogoodwork

Release Date: 06/03/2022

Live Rich. Spread Wealth. with Melissa Hughes: How to Accomplish Your Business Goals, Transform the World, and Create Lives of Limitless Abundance show art Live Rich. Spread Wealth. with Melissa Hughes: How to Accomplish Your Business Goals, Transform the World, and Create Lives of Limitless Abundance

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Can you accomplish your business goals, transform the world, and change other people’s lives — while earning on the side? YES! It worked for Melissa Hughes and it can also work for you. Melissa Hughes is a self-made millionaire and the founder of Live Rich. Spread Wealth. Global Movement. In this episode, Melissa and Raul discuss how it is possible to do good work while also doing well financially. She encourages people to stay connected to their authentic selves and divine purpose while also embracing their unique experiences and knowledge to make room for abundance. She stands for people...

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The Outbound Sales Guy: Martin MacArthur on Overcoming Challenges and Inspiring Others show art The Outbound Sales Guy: Martin MacArthur on Overcoming Challenges and Inspiring Others

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How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula? Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative and...

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Tech Jobs for Rural America: Insights from Linc Kroeger, the Most Innovative Leader in Bringing Tech to Rural Communities show art Tech Jobs for Rural America: Insights from Linc Kroeger, the Most Innovative Leader in Bringing Tech to Rural Communities

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Apprenticeships are popular, but they don't always work for jobs that require many skills. That is why Linc Kroeger, the President of Knight Moves, is looking for ways to solve this problem and create economic success for underserved communities. Linc and Raul are discussing the difficulty of finding skilled tech talent in the US. Linc has seen many people try to include diverse talent in the workforce but without success. This motivated him to find a solution to the problem. He realized that companies were not willing to spend money on apprenticeships and that senior talent was needed to...

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Staying Humble and Hopeful with Steven Izen, Founder and CEO of Lokai and ELEMENTS of Balance show art Staying Humble and Hopeful with Steven Izen, Founder and CEO of Lokai and ELEMENTS of Balance

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In this episode, Steven Izen, founder and CEO of Lokai and ELEMENTS of Balance, talks about his experience as a young entrepreneur and his advice for people who want to start their own businesses. Starting his first company at the early age of 19, Steven came up with the idea for the company when his grandfather was diagnosed with Alzheimer's and he was thinking about the highs and lows that everyone goes through in life. Lokai donates 10% of its profits to charity and, to date, has donated over 9.4 million to different nonprofit organizations. Steven and Raul also talk about the company's aim...

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The Intergalactic Doctor: Dr. Jose Morey on Inspiring Underrepresented Communities in STEM and STEAM show art The Intergalactic Doctor: Dr. Jose Morey on Inspiring Underrepresented Communities in STEM and STEAM

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Dr. Jose Morey is a physician, media producer, and entrepreneur. He is the CEO of Ad Astra Media and is excited about the potential of augmented reality. He is working to make AR more accessible, especially to underserved communities. In this conversation, Dr. Jose discusses his background in medicine and computer science and how he has used his knowledge to create innovative applications in the healthcare industry. He also talks about his work with the UN World Food Programme and how he is working to inspire underrepresented communities to pursue careers in STEM. Who’s The Guest? José...

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Mastering the Art of Leadership with Mike Del Ponte: Insights from a CEO Coach, 3x Founder, and Venture Capitalist show art Mastering the Art of Leadership with Mike Del Ponte: Insights from a CEO Coach, 3x Founder, and Venture Capitalist

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Mike Del Ponte, CEO coach, and venture capitalist believes in creating his own leadership framework rather than relying on existing ones. He advises that the best leaders have the fullest perspective of reality, and reinvent yourself every 6-12 months to stay ahead. Who’s The Guest? Mike Del Ponte has empowered founders to rapidly scale their start-ups to over $3 billion in total valuations. His expertise in fundraising, revenue growth, and building world-class teams has helped his clients thrive while avoiding painful mistakes. In addition to being a CEO coach, Mike is a serial entrepreneur...

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The Rebel Scout: Leveling the Playing Field for Startup Sales with Hilary Swan show art The Rebel Scout: Leveling the Playing Field for Startup Sales with Hilary Swan

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Being able to solve a problem is the difference between being nice to have, to a need to have. What becomes tricky is that not everyone knows they have this problem, to begin with, and some do not know you hold their answer. Solving someone's problem could be their greatest gift. I will share more about the process of discovery questions and why this is so important to be able to identify what those questions are so you can serve your clients/customers the very best. Who’s The Guest? After starting her career in inside sales, Hilary Swan worked her way up the competitive world of global...

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Value Based Pricing, Growing A Tech Agency & Selling an Experience with CTO & Co-Founder Of Caffeine Interactive Dustin DeVries show art Value Based Pricing, Growing A Tech Agency & Selling an Experience with CTO & Co-Founder Of Caffeine Interactive Dustin DeVries

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In this episode, Dustin DeVries, CTO, and Co-Founder of Caffeine Interactive discusses work-life balance, relationship building, and client interactions, sharing that his company is built on long-term relationships and that work-life balance is essential for him to operate the business, overcome adversities, and find a bigger purpose in life. Dustin talks about the importance of focusing on customer relationships from the beginning in order to create a strong base of satisfied, long-term customers. He explains that this focus has been a key part of their success as a company. He also describes...

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Creating Company Wide Creating Company Wide "Buy-In" & Innovating Healthcare Through Tech with Dr. Jonathan Baktari

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In this episode, Dr. Jonathan Baktari discusses how to keep alignment within ourselves, our teams, and our organizations. He states that it is important to keep alignment for the short term as well as the long term. He also argues that the approach to alignment has to be different for startups, midsize companies, and large-scale companies. Dr. Baktari and Raul also talk about how to motivate employees in a way that benefits the company financially. The person being coached is told that they could benefit financially if they do amazing work and move the needle forward. Who’s The Guest? Dr....

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Simplifying Demand Gen with Demand Gen SaaS Consultant Janelle Amos show art Simplifying Demand Gen with Demand Gen SaaS Consultant Janelle Amos

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In this podcast, Janelle Amos, founder of Elevate Growth, discusses her journey to entrepreneurship and why she feels it is important to have a moral code and strong work ethic when starting your own business. Janelle talks about how she started her business with the help of people who believed in her. She recalls how she struggled with self-doubt and how important it was for her to seek guidance from those who had already been successful. Together with Raul, they discuss how important it is to keep a record of your successes, in order to remind yourself that you are capable of achieving great...

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More Episodes

Selling is critical to any business. Without sales and deals, your business cannot survive.

But what is the most effective approach to generate sales?

For this episode, Raul describes what a successful business is. He also shifts the talk on the reason why it’s important to focus on a purpose for a company and what is the most overlooked thing in a business. Raul also talks about the value first marketing and the content conversion funnel, and how they work to let your ideal customer know more about you and your business. He also shares the secret to marketing: The different marketing aspects, as well as the different types of content, to help you guide your future clients.


Highlights

  • The truth behind what makes a successful company
  • What the most overlooked thing in business is
  • Why it is important to focus on a purpose for your company
  • Answering the key question: Does your market trust you?
  • What value first marketing is
  • What the content conversion funnel is
  • How to improve your customer journey experience using paid media and organic non-paid media
  • What marketing aspect can help you guide your future ideal clients
  • How to let your customers know who you really are
  • The three questions that customers will be asking to know who are you and what makes you unique
  • What the types of content you can create to answer your customers’ questions
  • The most important question to answer: Will it work for me now?
  • How to scale your client acquisitions into three dimensions


    Episode Resources
  • Connect with Raul Hernandez Ochoa
  • https://www.linkedin.com/in/dogoodwork
  • https://dogoodwork.io/work-with-raul
  • https://dogoodwork.io/podcast