[PRODUCTIVE PROFITS] Marketing That Sells Without Having Your Prospects Feel They’re Being Sold To
Release Date: 06/03/2022
Elevating Impactful Voices: Empowering Women, Philanthropy, and Strategic Storytelling with Elena Nuñez Murdock
#dogoodwork
In this podcast, Elena Nuñez Murdock shares her journey towards board work and encourages women to pursue their passion, find mentors, and make an impact in the world. She believes that being on a board is a unique way to make a massive impact and emphasizes the duty to share our education and knowledge. Elena shares her unique experiences as the youngest Latina to serve on a publicly traded company's board and uses them to create positive change. She advises entrepreneurs to prioritize deep work, love failure, and embrace opportunities that hard times present. Who’s The Guest? Elena...
info_outline
Authentic Achievements: Building Brave Belief, Unstoppable Sales, and Talent Magnets with Kim-Adele Randall, Leadership Advocate
#dogoodwork
Leaders have people who follow them while managers have people who work for them. A business owner can be a successful one if he is both a strong manager and leader. In this episode, Kim-Adele Randall shares her journey from managing sales teams to becoming an executive coach. She talks about her seven secrets of effortless leadership which help people achieve professional and personal success. Kim also reveals her secret on how she helps managers become better leaders. Who’s The Guest? Kim-adele is an award-winning author, speaker, mum, and face whisperer, she couples 25 years in the...
info_outline
Growing Future Leaders with Darja Gutnick, Co-founder and CEO of Bunch: An AI Coach and Community for Aspiring Leaders
#dogoodwork
What does success mean to you? How can you determine if you’re already successful? In this podcast episode, Raul welcomes Darja Gutnick, co-founder, and CEO at Bunch, as she shares her own story of underestimating her own experiences and skills. She emphasizes that everyone should take the time to recognize and appreciate the skills and experiences they have, as it is easy to take them for granted. Her story is one of perseverance and self-belief, and she hopes to help others reach their potential. Who’s The Guest? Darja Gutnick is the co-founder and CEO at Bunch - an AI coach and...
info_outline
Helping Exceptional Products Get the Attention They Deserve with Corey Haines, Cofounder of SwipeWell and Founder of Swipe Files
#dogoodwork
There are currently around 30,000 SaaS companies providing services to 14 billion SaaS customers around the world. With the growing number of software companies opening left and right, is it worth it to start building your own? In this episode, Raul welcomes Corey Haines, the cofounder of SwipeWell and the Founder of Swipe Files, to talk about the profitability of acquiring customers in the software and SaaS industry. He also talks about using their platform to help people save and organize marketing examples. Corey believes that copywriting is essential for marketers and entrepreneurs and...
info_outline
Live Rich. Spread Wealth. with Melissa Hughes: How to Accomplish Your Business Goals, Transform the World, and Create Lives of Limitless Abundance
#dogoodwork
Can you accomplish your business goals, transform the world, and change other people’s lives — while earning on the side? YES! It worked for Melissa Hughes and it can also work for you. Melissa Hughes is a self-made millionaire and the founder of Live Rich. Spread Wealth. Global Movement. In this episode, Melissa and Raul discuss how it is possible to do good work while also doing well financially. She encourages people to stay connected to their authentic selves and divine purpose while also embracing their unique experiences and knowledge to make room for abundance. She stands for people...
info_outline
The Outbound Sales Guy: Martin MacArthur on Overcoming Challenges and Inspiring Others
#dogoodwork
How important are sales in a business? In order to achieve greater success in sales, what’s the secret formula? Martin MacArthur, the founder of Outbound Sales Guy, is an experienced sales professional who specializes in outbound sales to SAAS companies. He recommends using Apollo.io for data gathering and enrichment, making custom outreach attempts on both LinkedIn and email, and following up multiple times on the phone, with five times being the magic number). He emphasizes having a passion for what you're selling so that you can be enthusiastic about it and adds that taking initiative and...
info_outline
Tech Jobs for Rural America: Insights from Linc Kroeger, the Most Innovative Leader in Bringing Tech to Rural Communities
#dogoodwork
Apprenticeships are popular, but they don't always work for jobs that require many skills. That is why Linc Kroeger, the President of Knight Moves, is looking for ways to solve this problem and create economic success for underserved communities. Linc and Raul are discussing the difficulty of finding skilled tech talent in the US. Linc has seen many people try to include diverse talent in the workforce but without success. This motivated him to find a solution to the problem. He realized that companies were not willing to spend money on apprenticeships and that senior talent was needed to...
info_outline
Staying Humble and Hopeful with Steven Izen, Founder and CEO of Lokai and ELEMENTS of Balance
#dogoodwork
In this episode, Steven Izen, founder and CEO of Lokai and ELEMENTS of Balance, talks about his experience as a young entrepreneur and his advice for people who want to start their own businesses. Starting his first company at the early age of 19, Steven came up with the idea for the company when his grandfather was diagnosed with Alzheimer's and he was thinking about the highs and lows that everyone goes through in life. Lokai donates 10% of its profits to charity and, to date, has donated over 9.4 million to different nonprofit organizations. Steven and Raul also talk about the company's aim...
info_outline
The Intergalactic Doctor: Dr. Jose Morey on Inspiring Underrepresented Communities in STEM and STEAM
#dogoodwork
Dr. Jose Morey is a physician, media producer, and entrepreneur. He is the CEO of Ad Astra Media and is excited about the potential of augmented reality. He is working to make AR more accessible, especially to underserved communities. In this conversation, Dr. Jose discusses his background in medicine and computer science and how he has used his knowledge to create innovative applications in the healthcare industry. He also talks about his work with the UN World Food Programme and how he is working to inspire underrepresented communities to pursue careers in STEM. Who’s The Guest? José...
info_outline
Mastering the Art of Leadership with Mike Del Ponte: Insights from a CEO Coach, 3x Founder, and Venture Capitalist
#dogoodwork
Mike Del Ponte, CEO coach, and venture capitalist believes in creating his own leadership framework rather than relying on existing ones. He advises that the best leaders have the fullest perspective of reality, and reinvent yourself every 6-12 months to stay ahead. Who’s The Guest? Mike Del Ponte has empowered founders to rapidly scale their start-ups to over $3 billion in total valuations. His expertise in fundraising, revenue growth, and building world-class teams has helped his clients thrive while avoiding painful mistakes. In addition to being a CEO coach, Mike is a serial entrepreneur...
info_outlineSelling is critical to any business. Without sales and deals, your business cannot survive.
But what is the most effective approach to generate sales?
For this episode, Raul describes what a successful business is. He also shifts the talk on the reason why it’s important to focus on a purpose for a company and what is the most overlooked thing in a business. Raul also talks about the value first marketing and the content conversion funnel, and how they work to let your ideal customer know more about you and your business. He also shares the secret to marketing: The different marketing aspects, as well as the different types of content, to help you guide your future clients.
Highlights
- The truth behind what makes a successful company
- What the most overlooked thing in business is
- Why it is important to focus on a purpose for your company
- Answering the key question: Does your market trust you?
- What value first marketing is
- What the content conversion funnel is
- How to improve your customer journey experience using paid media and organic non-paid media
- What marketing aspect can help you guide your future ideal clients
- How to let your customers know who you really are
- The three questions that customers will be asking to know who are you and what makes you unique
- What the types of content you can create to answer your customers’ questions
- The most important question to answer: Will it work for me now?
- How to scale your client acquisitions into three dimensions
Episode Resources - Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork
- https://dogoodwork.io/work-with-raul
- https://dogoodwork.io/podcast