[PRODUCTIVE PROFITS] Marketing That Sells Without Having Your Prospects Feel They’re Being Sold To
Release Date: 06/03/2022
From the Texas A&M Football Field to the Boardroom: How Alex Sezer Jr. is Using His Leadership Experience to Cultivate Cultural Transformation in Businesses With Biblical Principles and Passion-Driven Purpose
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In this podcast, Alex Sezer Jr. emphasizes the critical role of organizational culture and leadership in achieving business success. He highlights the importance of a clear vision, mission, purpose, and core values and discusses the challenges in finding the right team members. Alex believes in self-evaluation and personal growth for effective leadership and supports providing clarity for organizations to progress confidently. Who’s The Guest? Alex Sezer Jr. is the CEO of Alex Sezer Ventures, which is revolutionizing businesses with biblical truths. From the football field to the boardroom,...
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Fairness Above All: How Galen Hair, Partner at Insurance Claim HQ, Doubled His Company In 1 Year While Revolutionizing the Insurance Industry, Supporting Communities and Empowering Businesses Through Mentorship and Education
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In this podcast episode, Galen Hair, founder and partner of Insurance Claim HQ, talks about his mission to change the insurance industry by emphasizing community, resonating with clients' values, and fostering a strong team culture. Galen also delves into the significance of adapting to legislative changes in the insurance sector and collaborating with competitors. He encourages employees to live out the company's core values and invites interested individuals to connect on social media and their website. Who’s The Guest? Galen Hair, founder and partner at Insurance Claim HQ, one of the...
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From Burnout to Breakthrough: Meet Nick Deck, Founder of Agency Sidekicks, Who's Helping Entrepreneurs Build Profitable and Freedom-First Businesses Through Offshore Teams and Strategic Solutions
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In this podcast episode, entrepreneur Nick Deck discusses his journey to success, highlighting the significance of intentionality, value alignment, and patience in building prosperous businesses and lives. He underscores the importance of work-life balance and personal growth. By concentrating on these elements, entrepreneurs can develop meaningful experiences that align with their vision for a well-rounded and satisfying life. Nick is also creating a personal development community for entrepreneurs to support their growth while maintaining mental, emotional, and life balance. Who’s...
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How The Ops Authority Founder Natalie Gingrich Empowers Female Professionals in Small Business Operations to Lead with Confidence and Ease
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In this podcast episode, Natalie Gingrich, founder of The Ops Authority, discusses the importance of identifying one's natural skills in operations and creativity. She believes only 3% of the population possess both abilities and highlights her marketing and operations pyramid with four layers: implementation, management, strategy, and vision. Gingrich shares her journey from corporate America to starting her own businesses in operations and staffing solutions, driven by her passion for helping others find fulfilling work that comes naturally to them. The podcast emphasizes the significance of...
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The Business of Intentional Writing with Rebecca Weber, Journalist & Writing Coach
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In this podcast episode, freelance journalist and writing coach Rebecca Weber discusses the importance of recognizing personal biases and understanding audience needs while crafting stories. She highlights that a successful freelance career involves pitching ideas to publications while catering to their target audience. Rebecca believes that constant curiosity and unique ideas can help writers stay ahead of AI-generated content. Who’s The Guest? Rebecca L. Weber is a freelance journalist, writing coach, and host of The Writing Coach Podcast. She has covered social justice, the environment,...
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Breaking Barriers: Empowering Underserved Communities to Lead Themselves, Others, and Their Communities with Tim Lupinacci
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In this podcast episode, Tim Lupinacci, CEO of Baker Donelson, emphasizes that everyone can be a leader and make a positive impact on their communities and families. He shares the importance of finding purpose in work and giving back. Tim is creating a book and training manual to teach leadership skills to underserved populations, including those in prisons, homeless shelters, and inner-city youth organizations. He encourages everyone to plant seeds for change and aims to leave a legacy of empowerment and inspiration. Who’s The Guest? Tim spent the first 28 years of his legal practice...
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From an $18k Investment to $35M+ Thriving Business: How Krish Himmatramka Is Transforming Lives Through Life-Changing Moments
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In this podcast episode, Krish Himmatramka, founder of Do Amore, shares his story of transitioning from a mechanical engineer to starting a socially responsible jewelry company. Do Amore aims to craft ethical engagement and wedding rings while providing clean water access to developing countries. Krish highlights the benefits of a mission-focused business, allowing for a culture of honesty and transparency. The company seeks growth and greater social impact by expanding into special milestone jewelry and collaborating with industry influencers. Having a clear mission statement, like "being the...
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The Power of Client Happiness with Taylor McMaster of DOT & Company
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In this must-listen episode, Taylor McMaster reveals the secrets behind the inception of DOT & Company, a cutting-edge client account management firm that focuses on elevating digital marketing agencies to new heights of client satisfaction and freeing up valuable time for agency owners looking to scale their businesses. Taylor emphasizes the critical nature of effective communication, demonstrating how mastery in this realm can lead to higher client retention rates, fostering long-term, profitable relationships. By truly comprehending clients' needs and desires, digital agencies can...
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Successfully Navigate Career Transitions with Catherine Morgan
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Raul talks with renowned career transition expert Catherine Morgan as she shares invaluable insights on skillfully navigating job transitions and managing the challenging experience of layoffs. In this must-listen episode, you'll discover the power of self-care, personal branding, and maintaining an up-to-date LinkedIn profile and resume as key factors for success during uncertain times. Catherine's proven methods emphasize the potential for growth and development even in the face of adversity. Who’s The Guest? Catherine Morgan is an award-winning career transition expert who has been...
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Rising Above Challenges: Jessica Yarbrough's Inspiring Path from Rock Bottom as a Single Mom to 7-Figure Business Strategist and Empowering Entrepreneurial Success
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In this episode, Raul welcomes Jessica Yarbrough, a business strategist for coaches and consultants, to talk about her inspiring path from being at the rock bottom to being a 7-figure business strategist. This conversation highlights the significance of consistency, authenticity, and focusing on the right audience in marketing for high-end niches. They explore striking a balance between evolving the business and maintaining its core values, asserting authority, and attracting ideal clients. Raul and Jessica recommend tracking marketing efforts, gathering client feedback, and recognizing when...
info_outlineSelling is critical to any business. Without sales and deals, your business cannot survive.
But what is the most effective approach to generate sales?
For this episode, Raul describes what a successful business is. He also shifts the talk on the reason why it’s important to focus on a purpose for a company and what is the most overlooked thing in a business. Raul also talks about the value first marketing and the content conversion funnel, and how they work to let your ideal customer know more about you and your business. He also shares the secret to marketing: The different marketing aspects, as well as the different types of content, to help you guide your future clients.
Highlights
- The truth behind what makes a successful company
- What the most overlooked thing in business is
- Why it is important to focus on a purpose for your company
- Answering the key question: Does your market trust you?
- What value first marketing is
- What the content conversion funnel is
- How to improve your customer journey experience using paid media and organic non-paid media
- What marketing aspect can help you guide your future ideal clients
- How to let your customers know who you really are
- The three questions that customers will be asking to know who are you and what makes you unique
- What the types of content you can create to answer your customers’ questions
- The most important question to answer: Will it work for me now?
- How to scale your client acquisitions into three dimensions
Episode Resources - Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork
- https://dogoodwork.io/work-with-raul
- https://dogoodwork.io/podcast