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784: Kelly Fridline: An Alternative Path—From Architecture to Coaching in Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 06/21/2022

798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business show art 798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Brook Perdigon: Welcome to A Well-Designed Business. Today I am joined by Brook Perdigon, artist, designer, and owner of  Brook Perdigon Textiles (BPT). Brook emailed me describing her transition from creative artist, to creative business owner.  She explains there is an artist identity and a business owner identity. And how do we navigate that? Well Brook and I discuss all of her aha moments along her seven years in a creative business, along with the different approaches she took to those stubborn recurring challenges. Enjoy! Pick It Apart [3:20] Brook starts off with...

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797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense. show art 797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense.

A Well-Designed Business® | Interior Design Business Podcast

Today With Andrea Liebross: Welcome to A Well-Designed Business. Today, Andrea Liebross, certified business and life coach, podcaster and owner of Andrea Liebross Coaching, LLC. is here to talk about self worth. She provides some great tips, strategies, and facts that will help us ditch our doubt in our skills and what we charge, and come out with one hundred percent assurance in how we conduct our business. Even I took a page out of Andrea’s book from the great tips she was offering. This is definitely worth the listen if you ever feel stuck or if your business feels stagnant due to not...

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796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year show art 796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year

A Well-Designed Business® | Interior Design Business Podcast

Today With Allison Handler: Welcome to A Well-Design Business. Today I am joined by Allison Handler, owner of Allison Handler Design. Through listening to AWDB, taking courses at LuAnn University, facing hard challenges and creating important relationships, Allison earned $1 million in gross sales, in her first year of business. Allison reached out to me and I was impressed with her work ethic and story. She wanted to share with you everything she learned in that first year, including what she learned about systems and processes, forming relationships, and the hard lessons along the way....

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795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data show art 795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie McFarlan: Welcome to a Well-Designed Business. What does it take to be successful? We talk about it week in and week out on the show. There are so many details, so many facets to business success. But there are a handful of business practices that every successful designer puts into place—the things that set them apart from those who struggle. Today, Katie McFarlan of Dakota Design Co joins me to share the six business practices she believes are key to a well-designed business. Pick It Apart [11:54] Katie breaks down why setting a project minimum is important and the...

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794: Renee Biery: Do Clients Know You Can Handle Project Management? show art 794: Renee Biery: Do Clients Know You Can Handle Project Management?

A Well-Designed Business® | Interior Design Business Podcast

Today With Renee Biery: Welcome to A Well-Designed Business. Today I am chatting with Renee Biery, owner of  deVignier Design, Inc. and Only Girl On the Jobsite podcast. Renee works in restoration as well as new construction and she wanted to share with my listeners how renovation management is a stable income for interior designers throughout the year, as procurement and decorating ebbs and flows per job. A lot of takeaways here. Enjoy! Pick It Apart [3:50] Renee describes the scope of renovation management in her business. [14:26] Renee shares how she changed the initial...

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793: Window Treatment Friday: How To Breakdown Pricing for Your Customers show art 793: Window Treatment Friday: How To Breakdown Pricing for Your Customers

A Well-Designed Business® | Interior Design Business Podcast

Today with Vita Vygovska Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 4 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer. Today, we are talking about how to breakdown your pricing for a client. How much detail do you include? How do you explain labor, fabric, hardware, and installation costs? We talk about it all! Tune in to learn how to have this tough conversation like a pro. More About Vita Vygovska Vita is the CEO and founder of Vitalia...

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792: Jessica Davis: How to Establish Client Accountability show art 792: Jessica Davis: How to Establish Client Accountability

A Well-Designed Business® | Interior Design Business Podcast

Today With Jessica Davis: Welcome to a Well-Designed Business. Today, Jessica  Davis of JL Design in Nashville, Tennessee is joining me to share her tried and true strategies to hold clients accountable at the beginning, middle, and end of your project. We’ve all been on a tense phone call with a client about something not going their way. You think about all the ways this could have been avoided. Today Jessica shares her strategies to hold your clients, and yes sometimes even holding yourself accountable. More About Jessica Davis: Jessica Davis founded JL Design in 2005. She is...

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791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity show art 791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity

A Well-Designed Business® | Interior Design Business Podcast

Today With Carrie Flynn: Welcome to a Well-Designed Business. Today Carrie Flynn, owner of Virtual Simplicity, LLC. is joining us to talk about all things, launching.  Listen, I’ve launched a lot of successful programs; Money, Mindset & Sales, the Power Talk Friday Tour…but I would be lying if I said I did it all by myself and knew exactly what I was doing in terms of the TECH side. Thank God for my team! We, as creatives, have the brains, expertise, and superpower, but launching can be overwhelming.  Carrie is a certified Master Marketer and Launch Manager and is here to...

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790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions show art 790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions

A Well-Designed Business® | Interior Design Business Podcast

Today With Rick Campos: Welcome to a Well-Designed Business. Whether we’ve had it for 6 months or 5 years, we still have questions when running our design business. The experience may not be the same, but the questions we ask ourselves are. It’s the circumstances that change.  Today with Rick Campos, who does freelance consulting exclusively for the interior design community, we tackle these questions that linger in our minds and all of the resources that are all around us that can answer them. More About Rick Campos: Rick Campos is a self proclaimed “recovering interior...

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789: Flashback Friday: Michelle Wiebe: Breaking into New Construction as an Interior Designer show art 789: Flashback Friday: Michelle Wiebe: Breaking into New Construction as an Interior Designer

A Well-Designed Business® | Interior Design Business Podcast

Today With Michelle Wiebe: Welcome to A Well-Designed Business. Today is a Flashback Friday epsiode, where we revisit some of the most popular shows from our archives. I hope you enjoy Michelle Wiebe's episode that originally aired as episode 148! On the show today, we have Michelle Wiebe! Michelle is the principal of Studio M in Tampa, Florida. The specialty of Michelle’s firm is luxury residential new construction. I know we have talked to quite a few designers in this field I haven’t really picked their brain as much as I did with Michelle today.  Her firm in addition to luxury...

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Today with Kelly Fridline:

Welcome to a Well-Designed Business. For many of you, running a successful and profitable interior design firm is the ultimate goal. But sometimes, the goal might look different. Perhaps you’ve thought about coaching, course creation, or another avenue besides a traditional firm. There are many career paths in the industry, and all of them require adjusting, evaluation, learning, and making mistakes. Today, Kelly Fridline joins me to discuss what it looks like to take a unique career path and what she has learned as she has carved out her businesses.

Pick it apart:

  • [2:34] Kelly discusses her background in architecture and the path she took to interior design. 
  • [17:15] Kelly shares why she has chosen to not become licensed as an architect. 
  • [34:08] Kelly highlights why she started Virtual Design Mentor as a networking and growth opportunity for designers. 
  • [47:10] Kelly shares why her business involves other coaches and the strengths everyone brings to the table. 
  • [53:20] Kelly talks about Liase for Interior Design and how designers can use it to find virtual assistance for their businesses.

LuAnn and Kelly Fridline’s Ah-Ha moments:

“Humility is key, but so is being really proud of what your gifts are.” -Kelly Fridline

“No matter how many podcasts you listen to or how great your business coach is, there is still that learning experience where you’re going to make some really stupid decisions, and you’re going to learn from them.” -Kelly Fridline

“It’s such a personal thing. I have to believe with the body of experience and education you have, if it really mattered to you, you’d sit and pass the darn test. But it doesn’t. And until it really matters to you, so what?” -LuAnn Nigara

More about Kelly Fridline:

 

Kelly Fridline is an entrepreneur at heart, but a designer through and through. Since establishing Kelly Fridline Design, LLC in 2017, she’s learned the importance of flexibility in not only design, but business planning and goals. In the almost five years she’s been in business her focus has changed from primarily interior design, to Virtual Design Assistance and Renderings, totraining fellow creatives in the art of professionally presenting and documenting their projects, and finally assisting and mentoring fellow virtual assistants in business and attracting clients.

With a Master of Architecture from Savannah College of Art and Design and almost a decade of professional design, construction, and virtual collaboration experience, Kelly brings a unique insight to the interior design industry.

Using these experiences, this past year Kelly founded The Virtual Design Mentor and Liaise for Interior Design.

In addition to her own business, Kelly resides in the Metro-Detroit area with her husband, son, and two dogs.

Connect with Kelly Fridline

 

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#779 Power Talk Friday: Madeleine MacRae: What Should the CEO of an Interior Design Firm Be Doing?

#440 Power Talk Friday: Tobi Fairley: Her Design You Coaching Program

#419 Tobi Fairley- Say No to Busy and Yes to Health, Wealth and Joy

A big thank you to today's sponsor

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