067 Is it time to stop telling business stories?
Release Date: 06/30/2022
Looking for more creative blog post ideas that attract hungry readers? You'll find a zillion bundles promising to help...with tired titles like, "Behind the scenes of my business" or "5 mistakes I'll never make again." Writing a blog post is like making a sandwich. Using a template is like, "Begin with 2 slices of bread." For a great sandwich you need filling. When you start with your prospect's backstory, you start with the filling. You can go back and add. the bread - the structure - later. In this episode you'll discover how one story gives you lots of ideas for blog posts that deliver...info_outline 073 The Surprising Way To 10X The Impact Of Your Content
"I've heard this all before." "You sound just like everybody else in your field." "I can't remember...what did you say again?" Content creation takes work. Nobody wants to hear those responses after putting in effort to create what should have been a remarkable blog post, web page, podcast or landing page. In this episode we talk about specific ways to achieve originality in your message. In particular, we'll talk about the importance of creating a framework as a container for your message. Once you've established a framework your messaging becomes infinitely easier. When I established my 5...info_outline 072 Entrepreneurs: Get Past Your Comfort Zone With Storytelling
You want to grow a business ... but what happens when you keep telling yourself stories keep you from moving forward? Stories that seem so real and vivid you never think to question them? The truth is, comfort zones are just too ... comfortable. Mike Krupit is an entrepreneur who's consulted with many companies over the years. Mike now supports business owners and entrepreneurs who are serious about developing profitable businesses. Mike talks about how we can get out of our way when we recognize these stories that hold us back. He points out that we're encouraged to be open and...info_outline 071 Building A Community By Telling Stories With Alex Hillman of Indy Hall
Many organizations are still struggling to rebuild community after the pandemic forced everyone apart. Alex Hillman is the founder of Indy Hall, one of the first coworking spaces in Philadelphia. He had to answer the question, "How do you keep a space-based community together when the space goes away?" In this episode, Alex shares stories that show why Indy Hall coworking is far more than a piece of real estate. He shows how the community helps members find their way, grow and change. Around 28:40, he shares some advice on choosing the best stories to tell - not necessarily...info_outline 070 The 5-Step Story Behind A Successful Small Business Blog
Thinking of starting or growing a blog? This episode breaks down the steps - which are not what most marketers will tell you. You'll save a lot of time (and enjoy a more successful blog) when you stop and ask just a few extra questions. To discover your marketing archetype (which helps you create a blog consistent with your marketing style), download this free report -info_outline 069 Small Business Branding: Your Brand Is Not Your Beach Towel
Branding consultants and courses often try to learn from big-name consumer products , such as beer and cola drinks. Small service-based businesses run into trouble when they try to copy the big guys - like a petite female competing with big, muscular power lifters in a weight training class. Big brands wear their brands like beach towels. Small business branding starts when you take off the towel. This episode uses a fun summer metaphor to highlight the difference between large and small business branding...and why your whole approach to branding has to be different. Learn more...info_outline 068 A Story A Day To Grow Your Business - With Ellen Finkelstein
Ellen Finkelstein uses email marketing to grow her list. She sends out emails every day - 7 days per week - and each email begins with a story from her own everyday life. Ellen is what I'd call a That means her promise is, "I'm just like you. If I can do it, you can do it." She uses stories to build profitable relationships with her very large, responsive list. In this episode you'll discover Ellen's system for... ...choosing which stories to include in her emails ...finding stories when nothing seems to appear ...deciding what to leave out of her email stories. We also...info_outline 067 Is it time to stop telling business stories?
Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!" Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come across as warm and fuzzy when they're cold as ice. People are tired of hearing stories. There's some truth to those criticisms...and we can learn from them. But...stop telling stories? That's another...story. This episode explains. Download your free guide to the 3 Common...info_outline 066 How To Leverage Your Working Style To Become More Productive
You plan your next offer -a program or product. Some business owners get an idea and dive right in. I’m in this category. We execute fast…and wish we’d taken more time to plan. Others like to nail every detail. They want to be crystal clear on the step-by-step systems. They lose time by overthinking. I call these categories the "jumpers" and the "clingers." They tell different stories. They operate differently. And they can be extremely successful. The challenge is step beyond your comfort zone to try a different style...or to leverage your current style for maximum...info_outline 065 How to respond when they say "It's too expensive"
Small businesses get the "too expensive!" objection all the time. In this episode we dive into the client stories that might drive these objections. Sometimes the clients don't "get" your value - but sometimes your offer conflicts with their story. I share some recommendations to help you deal with these objections more productively and profitably. Learn more about getting inside the client's mind with this free guide - I also work with clients through the .info_outline
Storytelling has been a big business buzzword for a long time. Small business owners frequently are encouraged, "Learn to tell stories!" or even, "You can't market without storytelling in the 21st century!"
Of course there's a backlash. We're hearing criticism of storytelling. It's fake. Companies use stories to come across as warm and fuzzy when they're cold as ice. People are tired of hearing stories.
There's some truth to those criticisms...and we can learn from them. But...stop telling stories? That's another...story. This episode explains.
Download your free guide to the 3 Common Storytelling Mistakes (and the 1 Fix You Can Apply).
Episode #22 explains what I mean by "concept story."
For a deeper explanation of concept stories, hero's journey and other stories, look up my book: Grow Your Business One Story At A Time.
Don't forget to subscribe and leave a rating as well as a review. Drop by my website and say hello - http://CathyGoodwin.com