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#65: Money Mindset with Sheila Hansen

Take It Personally

Release Date: 09/08/2022

#76: How to Handle Slow Seasons in Business show art #76: How to Handle Slow Seasons in Business

Take It Personally

If you’ve been in business for a while, you have experienced a slow season. Sometimes slow seasons are expected (like planning to work less in the summer, for example), and sometimes they happen when we aren’t expecting them (like a global pandemic). Either way, they happen and are a normal part of business. I want to share how we can use slow seasons to our advantage and tips for how to handle them when they come. Here are the main items discussed in this episode: Figuring out what a typical year looks like for you Getting 'intimate' with your numbers The right way to compare seasons of...

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#75: Finding Your Special Sauce with Taylor de la Fuente show art #75: Finding Your Special Sauce with Taylor de la Fuente

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Taylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com. In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update your marketing funnel and website to attract more dream clients to your service-based...

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#74: Cold Pitching is Out - Do This Instead show art #74: Cold Pitching is Out - Do This Instead

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  As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan. Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better way to sell that is more authentic. That’s what episode 74 is about. Here are the main things discussed: Why cold pitching is out They key is in forming relationships Connecting online...

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#73: Creating Habits for Personal Growth and Self Care with Emily Reuschel show art #73: Creating Habits for Personal Growth and Self Care with Emily Reuschel

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Emily Reuschel is an elementary school teacher turned entrepreneur and thought leader. She cultivates personal and professional growth for rural women. Her personalized habit challenge, #YouDoYou82, helps women build strong, attainable, and consistent habits to show up for the lives that they love. Today we are talking all about habits, personal growth, motivation, and making changes to become the best version of your self. These are the main things I discussed with Emily: How Emily’s past has brought her to where she is now How Emily discovered it was rural women she needed to be talking...

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#72: When Is It Time to Niche? show art #72: When Is It Time to Niche?

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Today we are talking about niching! What it is, if you should do it, how to know when to do it, and everything in between. I believe that you can make your business be whatever you want it to be and don’t have to follow any rules, but I also have seen within my own business how niching down has helped it grow. Here are the main things discussed in this episode: How to know when it’s time to niche Confusion around ideal client and marketing might mean you should niche What you show, you sell Communicating with clients as you shift and niche within your business How niching can help when...

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#71: 3 Clauses You May Be Missing In Your Contracts with The Legal Paige show art #71: 3 Clauses You May Be Missing In Your Contracts with The Legal Paige

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  I have had the privilege of having Paige, of The Legal Paige, on the podcast before (), and she is back again to share about clauses that your contracts may be missing. Paige is a wealth of knowledge in this area, and I’m so excited for this conversation. Here are the main things we discussed in this episode: How Paige helps bridge the gap between creatives/small businesses and legality Where the law is at in regards to small businesses and online industries As your business and client experiences change, your contracts may need to change too Getting a communication clause into your...

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#70: Making Less and Not Meeting Revenue Goals show art #70: Making Less and Not Meeting Revenue Goals

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I found myself panicking as I was looking at my revenue for the year so far and saw I was behind where I was last year at this time. I also saw that I probably am not going to hit my revenue goal for this year. But amongst that panic, I stopped myself to remember that what I am making is still a big accomplishment. I have also had many other successes this year that haven’t been related to money. Money is a big part of business and the reality of not hitting certain revenue goals can be tough, but there also doesn’t have to be shame around that. We are diving into this conversation on this...

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#69: Having a Purpose Driven Brand with Solveig Petch show art #69: Having a Purpose Driven Brand with Solveig Petch

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Solveig Petch (AKA, Petchy) is a brand strategist and identity designer. She helps clients uncover their unique brand core and then translates that into compelling brand strategy and visuals to help them reach more ideal clients. Petchy knows the ins and outs of building a brand, specifically having a purpose driven brand. Here are the main things discussed in this episode with her: Petchy’s start in brand strategy and finding your right path What conversations Petchy sees around branding (she’s based in Norway!) Being in the driver’s seat of your brand What having a personal brand...

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#68: 5 Quick Updates To Make Your Website Better Today with Samantha Mabe show art #68: 5 Quick Updates To Make Your Website Better Today with Samantha Mabe

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Creating, updating, or editing a website can be really overwhelming when you aren’t a website designer or SEO expert. But having a website that converts and is easy for customers to use is really important. Samantha Mabe is discussing all things website related and simple quick fixes you (yes, you!) can do to make your site better today. Samantha Mabe is the creative director and designer of Lemon and the Sea. She helps service providers and coaches who are ready to launch their signature offer and need a website that matches the high-caliber work they're doing. With her signature framework,...

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#67: Why Taylor Swift is a Personal Brand Queen [BONUS EPISODE] show art #67: Why Taylor Swift is a Personal Brand Queen [BONUS EPISODE]

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It's no secret that I'm a huge Taylor Swift fan. I love her music of course, but I'm continually impressed by her marketing prowess and the foresight she has when it comes to her music and brand. This bonus episode explores the four R's of personal branding and how Taylor nails every single one.

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More Episodes

I could talk about money mindset all day long! It’s a favorite part of business, and it can also be a challenging part. My friend, Sheila Hansen, is the perfect person to guide a discussion on this topic, so I am so excited to have her on this episode of the podcast.

Here are the main things discussed in this episode:

  • Feeling the emotions of entrepreneurship and money
  • How our beliefs about money can be traced back to childhood
  • Navigating debt (taking on debt for business, etc.)
  • Mindset around paying taxes
  • Handling processing fees
  • Scarcity mindset and upper lilmits
  • Working through the time = money belief
  • Excuses and other money mindset struggles
  • Book recommendations
  • Where to start if you are new to working on your money mindset

Connect with Sheila on social media @sheila.hansen.cpa

Book recommendations mentioned in this episode: Rich AF by Amanda Frances, It's Not Your Money by Tosha Silver, The Go Giver by Bob Burg and John David Mann

Chilled Freezer Meals: 10% off your first order with the code MADDIE. Check out Chilled here!

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!