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Episode 246 - Pet Business Success Secrets with Fernando Camacho

The Poodle to Pitbull Pet Business Podcast

Release Date: 10/07/2022

Episode 472: How to Give Your Dog Daycare an Enrichment Audit with Tim Jackson, and Build an Enrichment Culture in Your Pet Business: show art Episode 472: How to Give Your Dog Daycare an Enrichment Audit with Tim Jackson, and Build an Enrichment Culture in Your Pet Business:

The Poodle to Pitbull Pet Business Podcast

Are you adding enrichment activities to your services… or actually building a business where your whole team understands enrichment? Could there be dozens of opportunities inside your facility to create calmer, happier and more stimulating experiences for the dogs in your care? And what happens when your staff finally understand the why behind enrichment, rather than simply being told what activities to do? In this episode, we’re just THREE DAYS away from the 2026 Pet Care Enrichment Summit, so I’m giving you another sneak peek at some of the incredible training we’ve got coming your...

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Episode 471 – Profitable Puppy Enrichment with Adam Delderfield show art Episode 471 – Profitable Puppy Enrichment with Adam Delderfield

The Poodle to Pitbull Pet Business Podcast

Remember those goals you set at the start of the year? Are you on track to hit them… or did they quietly disappear somewhere around March? And with just 90 days of the year remaining, what could you still change if you got some proper momentum behind you? In this episode, I’m talking about one of the most valuable — and underrated — forces in business: momentum. I’ve just returned from another coaching event in London with a notebook full of ideas, reminders and things I want to implement in my own business over the next 90 days. And yes, despite having been in business for years,...

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Episode 470:  What Dog Daycares Can Learn From Zookeepers About Enrichment show art Episode 470: What Dog Daycares Can Learn From Zookeepers About Enrichment

The Poodle to Pitbull Pet Business Podcast

What can a dog daycare owner learn from someone enriching a polar bear, giraffe or chimpanzee? Are your enrichment activities actually designed to encourage natural behaviours… or are you just giving dogs something different to do? And could looking outside the pet care industry completely change the way you think about enrichment? In this episode, I’m giving you a sneak peek inside the upcoming Pet Care Enrichment Summit, including highlights from one of my favourite sessions from last year’s event: our Zookeepers Roundtable. One of the things we’ve always done differently with the...

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Episode 469: How Enrichment Can Elevate Your Pet Business - A Chat with Dean of Enrich U Tim Jackson... show art Episode 469: How Enrichment Can Elevate Your Pet Business - A Chat with Dean of Enrich U Tim Jackson...

The Poodle to Pitbull Pet Business Podcast

Is your dog daycare still relying on all-day group play as the main reason clients bring their dogs to you? Are you giving enrichment away for free because you don’t know how to package, position or sell it? And as costs continue to rise, could enrichment be one of the keys to building a better experience for the dogs AND a more profitable business? In this episode, I’m joined by Enrich U Dean Tim Jackson for a special preview of the 2026 Pet Care Enrichment Summit, which takes place from October 12th–16th. This is the third year we’ve run the summit, and we’ve assembled our biggest...

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Episode 468: The Great Dog Daycare Divide Has Started: Why IMPACT 2027 is the Golden Ticket to A Better Business. show art Episode 468: The Great Dog Daycare Divide Has Started: Why IMPACT 2027 is the Golden Ticket to A Better Business.

The Poodle to Pitbull Pet Business Podcast

Is your dog daycare still running on a business model that worked five or ten years ago? Are you cramming in more dogs, adding more staff, and working harder… only to watch your margins get tighter? And what happens if the pet industry changes faster than your business does? In this episode, I’m officially announcing IMPACT 2027 and laying out the big idea behind this year’s event: The Great Dog Daycare Divide – How to Avoid the 2030 Pet Care Extinction Event. For the last 20 years, the pet care industry has been riding a huge wave of growth. If you loved dogs, worked hard, charged a...

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Episode 467: Next Level Dog Daycare: The Secret to Making Big Leaps Forward in Your Pet Business show art Episode 467: Next Level Dog Daycare: The Secret to Making Big Leaps Forward in Your Pet Business

The Poodle to Pitbull Pet Business Podcast

Do you know your pet business could be better… but you keep putting off the uncomfortable decisions? What happens when you stop trying to figure everything out alone and start acting on the things you already know need fixing? And how much could change in just 90 days if somebody actually held you accountable? In this episode, I’m sharing some powerful real-world examples of what happens when dog daycare and pet resort owners stop sitting on ideas and start taking proper action. You’ll hear from Alex Varney, one of the newest Dog Daycare Success Academy members, who attended her first...

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Episode 466: Inside the Dog Daycare Success Academy Immersion Event in Annapolis - What Happens When Good Businesses Decide to Get Better show art Episode 466: Inside the Dog Daycare Success Academy Immersion Event in Annapolis - What Happens When Good Businesses Decide to Get Better

The Poodle to Pitbull Pet Business Podcast

Running a pet business is one of the most rewarding jobs in the world, but it can also be one of the lonliest... Who can you talk to who understands the business critical challenges you face each week... And how much faster can you move when you’re surrounded by people who are willing to share what’s working? And....what could your business look like 90 days from now if you actually committed to making the changes you already know you need to make? Well, in this episode, I’m taking you behind the scenes of the latest Dog Daycare Success Academy immersion event in Annapolis. The theme...

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Episode 465: The Real Cost of Staying Cheap (And Why Raising Prices is the Fast-Track Ticket to a Better Pet Business) show art Episode 465: The Real Cost of Staying Cheap (And Why Raising Prices is the Fast-Track Ticket to a Better Pet Business)

The Poodle to Pitbull Pet Business Podcast

Are you busy, fully booked… and still wondering where all the money goes? Do you know your staff deserve better wages, your facility needs investment, and you should be taking more out of the business yourself? And what if the biggest thing holding all of that back is simply that your prices are too low? In this episode, I’m talking about the real cost of staying cheap and why fixing your pricing is about far more than adding a few dollars or pounds onto your daily rate. After delivering a live training on how to build a highly profitable dog daycare that attracts affluent clients and...

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Episode 462 - How to Tell If You Undercharging In Your Pet Business? Why Low Prices Create Expensive Problems... show art Episode 462 - How to Tell If You Undercharging In Your Pet Business? Why Low Prices Create Expensive Problems...

The Poodle to Pitbull Pet Business Podcast

Are your prices attracting the wrong kind of clients? Could charging more actually make your pet business more desirable? And how much is fear costing you every month you remain underpriced? In this episode, I’m tackling one of the biggest and most expensive problems in the pet industry: undercharging. After coaching more than 3,000 pet business owners over the last decade, I’ve seen the same pattern repeatedly. Owners start too cheap, stay too cheap, and allow the complaints of one or two vocal penny-pinchers to dictate their entire pricing strategy. I explain why low prices don’t...

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Episode 461 - The Most Valuable Investment a Pet Business Owner Will EVER Make show art Episode 461 - The Most Valuable Investment a Pet Business Owner Will EVER Make

The Poodle to Pitbull Pet Business Podcast

Are you drowning in ideas but struggling to decide what deserves your attention? Do you keep consuming more information without actually making meaningful progress? And what are the three things your business genuinely needs from you over the next 90 days? In this episode, I’m sharing the highest-return investment I’ve ever made in my business: hiring a coach. After spending two painful years trying to build an online store without a clear strategy, vision, or plan, I eventually realised I didn’t need more information. I needed someone who could help me ignore the noise, identify the...

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Todays guest is Fernando Camancho. He's a dog trainer, author and a consultant to pet boarding and daycare facilities, and someone I've been trying to interview since 2015! 

Fernando started out in graphic design, then moved to advertising before following his passion to work with animals and ended up with a job at the zoo - doing graphic design for their in house magazine.

Then he worked as a PT, and as a recruiter for a real estate company before seeing an advert in the newspaper which caused him to quit and become a dog trainer. Fernando learned so much working hands on with dogs in a daycare, and over the next ten years he built a hugely successful dog training company, whilst at the same time being a full-time stay at home dad. 

Since then he's created online programs, he's a successful and popular speaker, a multi-book author and pet business consultant.  

In this episode Fern shares; 

[*] How to use 80/20 to make more money from your existing services 

[*] Why you need to have a marketing budget to stimulate word of mouth advertising

[*] Why pet business owners need to be great with dogs AND great at marketing to have a successful career. 

[*] Why he still invests in a coach, and recommends pet pros invest in pet business coaching. 

And much more...

Fernando is a real leader in the pet industry and someone I respect immensely. You'll get so much inspiraration and wisdom from these fantastic interview. 

Check out Fernando's website here 

To grab a ticket for Dom's Grow Your Pet Business FAST! seminar in Orlando, Florida on October 15th click here 

To take part in Dom's FREE 7 Day Pet Business Cost-of-Living Crisis Challenge click here

To find out more about Dom's pet business coaching click here