loader from loading.io

824: Kaitlyn Wolfe: Rapidly Scaling a Successful Design-Build Business

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 11/08/2022

848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client show art 848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client

A Well-Designed Business® | Interior Design Business Podcast

Today With Amy Youngblood Welcome to A Well-Designed Business. It’s no secret that I love systems and processes. They are the absolute backbone to increasing your profitability. My guest today, Amy Youngblood, principal of Amy Youngblood Interiors, has a very specific process that has helped her not just increase her profitability and bring in more clients, but also to bring in the right clients. She’s taking us through her intake process and discussing why and how it works to ensure that she works with her ideal clients. Pick It Apart [0:57] Amy shares her story of why she realized she...

info_outline
847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success show art 847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success

A Well-Designed Business® | Interior Design Business Podcast

Today With Julia Marcum: Welcome to A Well-Designed Business! Today’s show is a Flashback Friday, an episode from the archives that was so good, and so relevant, we wanted to share it with you again! I hope you enjoy Julia Marcum’s episode that originally aired as episode 480! Julia started blogging more than ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and...

info_outline
846: Kellie Burke: If You’re Not Failing, You’re Not Risking show art 846: Kellie Burke: If You’re Not Failing, You’re Not Risking

A Well-Designed Business® | Interior Design Business Podcast

Today With Kellie Burke: Hi, welcome to A Well-Designed Business! Join me this week as I sit down with Kellie Burke, owner of Kellie Burke Interiors. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Tune in to hear about her journey, the importance of failure, and the ups and downs of having a business. LuAnn Nigara and Kellie Burke's Ah-Ha Moments “The failure comes the lessons.” - LuAnn Nigara “I think we mistakenly see all the beautiful things and believe that that is the business of it,...

info_outline
845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating show art 845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating

A Well-Designed Business® | Interior Design Business Podcast

Today’s Show is Sponsored by the “Interior Design Standard.” Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share all the details of her upcoming course, the “Interior Design Standard”. I’m so excited to share Sandra Funk’s business program, the “Interior Design Standard”, with you because I know it will be the best investment for your business. Enroll here: Today With Sandra Funk: Welcome to A Well-Designed Business. Have you ever found yourself apologizing for delays due to elements that are completely out of your control...

info_outline
844: John McClain: Turn Failure into Success show art 844: John McClain: Turn Failure into Success

A Well-Designed Business® | Interior Design Business Podcast

Today With John McClain: Welcome to A Well-Designed Business. Today I am joined for the second time by John McClain. John is an accomplished interior designer, business coach, and author of The Designer Within. In this episode, he shares a bit about his back story with us—from crisis to conquest. John is here to help you understand that you can learn and grow from your mistakes, and success can be born out of failure. John shares his dark night of the soul story with us, but it didn’t end there. He turned that rough patch into a catalyst to organize his business for the better. Since then...

info_outline
843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers show art 843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers

A Well-Designed Business® | Interior Design Business Podcast

Today With Carla Titus: Welcome to A Well-Designed Business Podcast. Today we are joined by financial expert Carla Titus, founder and CEO of Wealth & Worth Within, a financial planning company offering fractional CFO services to transform business profitability.  Carla helps us understand what a fractional CFO is and how this service can provide the financial support and insight many businesses need to achieve financial clarity and plan for a profitable future. She specializes in helping 6- and 7-figure businesses gain control of their numbers with a 5-step framework she calls 2C3P that...

info_outline
842: Joshua Smith: Sell the Experiences, Not the Commodity show art 842: Joshua Smith: Sell the Experiences, Not the Commodity

A Well-Designed Business® | Interior Design Business Podcast

Today With Joshua Smith: Welcome to A Well-Designed Business. Today, I am joined by Joshua Smith, of Joshua Smith Inc. Joshua draws on decades of experience transforming functional spaces into inspiring environments that engage the senses and nourish the soul. By cultivating the connections between mind, body, spirit, and space, he helps his clients elevate their experience each day. Join us for a great conversation about the power of meditation, the importance of being connected to your passion, and his amazing working philosophy! LuAnn Nigara and Joshua Smith's Ah-Ha Moments “It's the...

info_outline
841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind show art 841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind

A Well-Designed Business® | Interior Design Business Podcast

Today With Nancy Ganzekaufer: Welcome to A Well-Designed Business. It’s Power Talk Friday. Today, I’m joined by my friend Nancy Ganzekaufer. Nancy is here to talk about her new program Profit Insiders for Interior Designers Group Coaching + Mastermind which is packed full of value. But also, Nancy is here to share how certain events in her life forced her to slow down and how she shares her lessons with others on the importance of a work-life balance. Pick It Apart [3:58] Nancy tells us what interior designers can expect from her Profit Insiders for Interior Designers Group Coaching +...

info_outline
840: Jean Stoffer: Work in Harmony Through Every Season of Life show art 840: Jean Stoffer: Work in Harmony Through Every Season of Life

A Well-Designed Business® | Interior Design Business Podcast

Today With Jean Stoffer: Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the blessings each season of life has to offer. Pick It Apart [6:01] Jean discusses “being in the trenches” as she built her business from the ground up, learning...

info_outline
839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years show art 839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years

A Well-Designed Business® | Interior Design Business Podcast

Today With Candice Olson: Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Candice Olson's episode that originally aired as episode 74! On today’s show, Candice talks about her journey and how she became successful! More About Candice Olson: With over 25 years experience as an Interior Designer, Candice Olson has imparted her distinctively timeless yet on-trend aesthetic on countless residential and commercial projects. With the goal of showcasing the beauty, business and...

info_outline
 
More Episodes

Today With Kaitlyn Wolfe:

Welcome to A Well-Designed Business! Today we have on Kaitlyn Wolfe, founder, general contractor, and principal designer at Iconic by Kaitlyn Wolfe, a Scottsdale, Arizona-based design-build firm that Kaitlyn has grown from the ground up.

Kaitlyn gives us a peek behind the curtain, speaking to what the past few years have been like for her business—one that started as a solo side hustle and has quickly grown to an award-winning firm with more than 15 employees. She shares how she strategized on the fly, but also how she has thoughtfully grown her team with intention and implemented organizational systems along the way.

Pick It Apart

[4:30] Kaitlyn shares how she fell in love with construction by working with interior designers, architects, and general contractors, all of which gave her well-rounded knowledge of the industry.

[12:51] Kaitlyn admits that things could have backfired but remained confident in herself.

[25:20] Kaitlyn shares how diversity within the team adds to each project.

[31:30] Kaitlyn explains what she has learned from growing her team.

[38:05] Kaitlyn discusses what open communication with her team looks like.

LuAnn Nigara and Kaitlyn Wolfe's Ah-Ha Moments

“…having more of the construction knowledge is super important. I think it helps you collaborate with builders more. I think it just helps you be a better designer.” – Kaitlyn Wolfe

“The reason we're changing so fast, or changing things all the time is because we're growing.” – Kaitlyn Wolfe

 “I feel like I work for my team…Where can they grow? How can I provide opportunities for them? What are their goals and how can I help them get there within this company?” – Kaitlyn Wolfe

More About Kaitlyn Wolfe:

From an early age, I knew interior design was something that I absolutely loved and resonated with. In addition, my father was an electrical engineer so I was always helping with any home improvement project I could get my hands on. I was born in a small town outside of Dallas, Texas where I lived until I was 8 years old. My family picked up and moved us to London, England, where I lived until I was 11. Looking back, I think having exposure to European architecture at such a young age and traveling all over Europe, really shaped me. When we left London, we moved to a suburb of Philadelphia, Pennsylvania. I ended up staying in Pennsylvania until I decided to move to Arizona to pursue my Masters in Business Administration. I gained experience working for an interior designer and an architect, as well as a general contractor. I felt that my skills were really well-rounded and it was time to create something of my own. In 2016, I started Iconic Design+Build (although I started as KaityMac Interiors and re-branded in 2018). I worked on my own for the first few years and gained an assistant in 2019. I now have a team of 16 of us and I've really focused on cultivating the best team, the best work culture, and attracting the clients that we really feel aligned with. I pursued interior design and construction because I often noticed there was a lack of communication between the design and the build-on projects I had worked on. Getting my contractor's license allows us to execute the construction for our clients looking for a remodel or TI buildout and it allows us to communicate better with builders and architects that we partner with for custom home designs. We are a full-service luxury interior design firm as well as a general contractor, with projects ranging from residential to commercial. We design everything from residential remodels and new construction custom homes to boutique retail and hospitality spaces. We specialize in mixing styles such as Scandinavian, vintage, brutalist, industrial, minimalist, and mid-century modern spaces, all with an organic desert feeling. I want to inspire others to follow their passion and to design with intention. I pursued interior design when all odds were against me, but I knew that this was my purpose in life. When it comes to intention, I want people to see there was a reason for every single design detail and element we include in a space. We always focused on functionality for our client's, at the same time pushing them out of their comfort zones creatively. In my free time, I absolutely love vintage shopping, traveling, and visiting National Parks!

Connect with Kaitlyn Wolfe

Website

Instagram

What’s new with LuAnn Nigara

luannuniversity.com

http://www.luannnigara.com/cob

Get The Goodies!

For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here.

To Get on LuAnn’s Email List, text the word designbiz to 444999!

Purchase LuAnn’s Books Here:

Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business – The Power Talk Friday Experts

Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2

Connect with LuAnn Nigara

LuAnn’s Website

LuAnn’s Blog

Power Talk Friday

Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast

Other Shows Mentioned:

#433: Nate Berkus: Introducing His Collection With Kravet

#663: Andrea Hysmith: Structure and Flexibility, Keys to Reaching Goals in Your Interior Design Business

#363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team

#589: Power Talk Friday: Eileen Hahn: Scaling From 2 Million to 5 Million

Other Resources Mentioned:

Traction: Get A Grip On Your Business by Gino Wickman