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827: Power Talk Friday: Bart Anestin: A Marketing Framework For Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 11/18/2022

848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client show art 848: Amy Youngblood: Why Your Contact Form is Critical in Identifying Your Ideal Interior Design Client

A Well-Designed Business® | Interior Design Business Podcast

Today With Amy Youngblood Welcome to A Well-Designed Business. It’s no secret that I love systems and processes. They are the absolute backbone to increasing your profitability. My guest today, Amy Youngblood, principal of Amy Youngblood Interiors, has a very specific process that has helped her not just increase her profitability and bring in more clients, but also to bring in the right clients. She’s taking us through her intake process and discussing why and how it works to ensure that she works with her ideal clients. Pick It Apart [0:57] Amy shares her story of why she realized she...

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847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success show art 847: Flashback Friday: Chris Loves Julia: Quality Content Creation is Key to Their Success

A Well-Designed Business® | Interior Design Business Podcast

Today With Julia Marcum: Welcome to A Well-Designed Business! Today’s show is a Flashback Friday, an episode from the archives that was so good, and so relevant, we wanted to share it with you again! I hope you enjoy Julia Marcum’s episode that originally aired as episode 480! Julia started blogging more than ten years ago, and her readership has grown to include millions of people. In 2016, Chris left his day job to join Julia as a blogger on a full-time basis. With their blog, this remarkable couple shares their original, authentic, and sincere perspective on the daily coups and...

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846: Kellie Burke: If You’re Not Failing, You’re Not Risking show art 846: Kellie Burke: If You’re Not Failing, You’re Not Risking

A Well-Designed Business® | Interior Design Business Podcast

Today With Kellie Burke: Hi, welcome to A Well-Designed Business! Join me this week as I sit down with Kellie Burke, owner of Kellie Burke Interiors. One of Kellie's philosophies when designing a home is that "it should feel like a well-traveled home and not have a matching, store-bought look." Tune in to hear about her journey, the importance of failure, and the ups and downs of having a business. LuAnn Nigara and Kellie Burke's Ah-Ha Moments “The failure comes the lessons.” - LuAnn Nigara “I think we mistakenly see all the beautiful things and believe that that is the business of it,...

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845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating show art 845: Power Talk Friday: Sandra Funk: Stop Apologizing and Start Communicating

A Well-Designed Business® | Interior Design Business Podcast

Today’s Show is Sponsored by the “Interior Design Standard.” Welcome to a Well-Designed Business. On today’s sponsored show, Sandra Funk is here to share all the details of her upcoming course, the “Interior Design Standard”. I’m so excited to share Sandra Funk’s business program, the “Interior Design Standard”, with you because I know it will be the best investment for your business. Enroll here: Today With Sandra Funk: Welcome to A Well-Designed Business. Have you ever found yourself apologizing for delays due to elements that are completely out of your control...

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844: John McClain: Turn Failure into Success show art 844: John McClain: Turn Failure into Success

A Well-Designed Business® | Interior Design Business Podcast

Today With John McClain: Welcome to A Well-Designed Business. Today I am joined for the second time by John McClain. John is an accomplished interior designer, business coach, and author of The Designer Within. In this episode, he shares a bit about his back story with us—from crisis to conquest. John is here to help you understand that you can learn and grow from your mistakes, and success can be born out of failure. John shares his dark night of the soul story with us, but it didn’t end there. He turned that rough patch into a catalyst to organize his business for the better. Since then...

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843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers show art 843: Power Talk Friday: Carla Titus: Think Like a CEO By Outsourcing Your Numbers

A Well-Designed Business® | Interior Design Business Podcast

Today With Carla Titus: Welcome to A Well-Designed Business Podcast. Today we are joined by financial expert Carla Titus, founder and CEO of Wealth & Worth Within, a financial planning company offering fractional CFO services to transform business profitability.  Carla helps us understand what a fractional CFO is and how this service can provide the financial support and insight many businesses need to achieve financial clarity and plan for a profitable future. She specializes in helping 6- and 7-figure businesses gain control of their numbers with a 5-step framework she calls 2C3P that...

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842: Joshua Smith: Sell the Experiences, Not the Commodity show art 842: Joshua Smith: Sell the Experiences, Not the Commodity

A Well-Designed Business® | Interior Design Business Podcast

Today With Joshua Smith: Welcome to A Well-Designed Business. Today, I am joined by Joshua Smith, of Joshua Smith Inc. Joshua draws on decades of experience transforming functional spaces into inspiring environments that engage the senses and nourish the soul. By cultivating the connections between mind, body, spirit, and space, he helps his clients elevate their experience each day. Join us for a great conversation about the power of meditation, the importance of being connected to your passion, and his amazing working philosophy! LuAnn Nigara and Joshua Smith's Ah-Ha Moments “It's the...

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841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind show art 841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind

A Well-Designed Business® | Interior Design Business Podcast

Today With Nancy Ganzekaufer: Welcome to A Well-Designed Business. It’s Power Talk Friday. Today, I’m joined by my friend Nancy Ganzekaufer. Nancy is here to talk about her new program Profit Insiders for Interior Designers Group Coaching + Mastermind which is packed full of value. But also, Nancy is here to share how certain events in her life forced her to slow down and how she shares her lessons with others on the importance of a work-life balance. Pick It Apart [3:58] Nancy tells us what interior designers can expect from her Profit Insiders for Interior Designers Group Coaching +...

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840: Jean Stoffer: Work in Harmony Through Every Season of Life show art 840: Jean Stoffer: Work in Harmony Through Every Season of Life

A Well-Designed Business® | Interior Design Business Podcast

Today With Jean Stoffer: Welcome to A Well-Designed Business! Today we are joined by the one and only Jean Stoffer. Jean is an award-winning independent designer, star of The Established Home on the Magnolia Network, and author of the newly released book Establishing Home. In our conversation, Jean offers a glimpse into her journey, showing us the joys of intertwining work and family, the benefits of an unhurried attitude, and the blessings each season of life has to offer. Pick It Apart [6:01] Jean discusses “being in the trenches” as she built her business from the ground up, learning...

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839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years show art 839: Flashback Friday: Candice Olson: How to Be an Overnight Success in 25 Years

A Well-Designed Business® | Interior Design Business Podcast

Today With Candice Olson: Welcome to A Well-Designed Business! Today is a Flashback Friday episode, where we revisit some of the most popular shows from our archives. I hope you enjoy Candice Olson's episode that originally aired as episode 74! On today’s show, Candice talks about her journey and how she became successful! More About Candice Olson: With over 25 years experience as an Interior Designer, Candice Olson has imparted her distinctively timeless yet on-trend aesthetic on countless residential and commercial projects. With the goal of showcasing the beauty, business and...

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Today With Bart Anestin:

Welcome to A Well-Designed Business. Today I am joined by Bart Anestin, owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. 

Marketing can be challenging with all of the other “hats” we have to wear as interior designers. Bart is here to help us with stress free strategies for design agencies, big and small, that will allow you to focus on your clients projects and not struggle with balancing working for your business while working ON your business.

Pick It Apart

[5:01] Bart shares the similarities that different designers/brands share across the board that he helps them with.

[14:00] Bart explains how clarity in your goals and vision helps your marketing.

[21:40] Bart explains how a digital roadmap can help when we get flustered on what and how many platforms we should be doing.

[29:40] How being clear on what you offer leads to confidence. 

[39:33] Bart talks about his podcast The More Life.

LuAnn Nigara and Bart Anestin's Ah-Ha Moments

“Most businesses, big or small, don’t have a solid marketing strategy.” - Bart Anestin

“One of the values of our company is that we don’t talk about clients, we talk about people because we are helping someone. If we refer to them just as an “invoice” then it isn’t a genuine interaction. Look at it from how your business can help their business.” - Bart Anestin

“When you're confident in your messaging and your process, that's when you can implement a lot of different things because your marketing assets are there supporting everything else.” - Bart Anestin

“The branding and marketing world has been democratized because of social media.” - Bart Anestin

More About Bart Anestin:

Bart Anestin is the owner and Creative Strategist of Creative Partner, a Toronto based studio and host of The More Life Podcast. He’s passionate about helping brands tell their story in today’s connected world. Form, function, and awesome clients are the perfect recipe for design, brand alignment, and strategic digital marketing. Bart’s creative approach finds solutions that are mindful, intentional and beautifully crafted. When he’s not at work, you’ll find him at home chasing after his two kids and rewatching episodes of Seinfeld for the umpteenth time. #serenitynow

Connect with Bart Anestin

Website 

Instagram

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Book 2: A Well-Designed Business – The Power Talk Friday Experts

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