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#74: Cold Pitching is Out - Do This Instead

Take It Personally

Release Date: 12/29/2022

#88: Randi went from starting a side hustle to quitting her job (Rebrand Client Spotlight) show art #88: Randi went from starting a side hustle to quitting her job (Rebrand Client Spotlight)

Take It Personally

Doors CLOSE Tuesday, April 4 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#87: Brooklyn is consistently booking brand clients faster than she imagined (Rebrand Client Spotlight) show art #87: Brooklyn is consistently booking brand clients faster than she imagined (Rebrand Client Spotlight)

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#86: Amanda went from charging $250 to $2500+ (Rebrand Client Spotlight) show art #86: Amanda went from charging $250 to $2500+ (Rebrand Client Spotlight)

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#85: Evolving as a Personal Brand show art #85: Evolving as a Personal Brand

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#84: How to Deepen Relationships as a Brand Photographer show art #84: How to Deepen Relationships as a Brand Photographer

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#83: How to Create Rapport as a Brand Photographer show art #83: How to Create Rapport as a Brand Photographer

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#82: How to Build Your Reputation as a Brand Photographer show art #82: How to Build Your Reputation as a Brand Photographer

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#81: How to Build an Authentic Personal Brand show art #81: How to Build an Authentic Personal Brand

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand 

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#80: Why I Made the Switch to Personal Brand Photography show art #80: Why I Made the Switch to Personal Brand Photography

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand

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#79: Using Video to Help Your Brand Stand Out with Kelli White show art #79: Using Video to Help Your Brand Stand Out with Kelli White

Take It Personally

I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way. Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli: An increase in video need Can every brand benefit from video? Short-form video and other ways to utilize video Long-form content/video ideas How you can use video in your client process Where to start if you are intimated with using video How video can be...

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More Episodes

 

As we head into 2023, I am still experiencing cold pitching fairly often. Maybe there is a strategy behind it that I just haven’t heard, but for the most part, I don’t think cold pitching should be a part of your business plan.

Cold pitching often feels forced, invasive, and something that most people don’t want to experience. In my opinion, cold pitching is out, and we need to utilize a better way to sell that is more authentic. That’s what episode 74 is about. Here are the main things discussed:

  • Why cold pitching is out
  • They key is in forming relationships
  • Connecting online and offline
  • Checking in with our goal behind our actions (so that it’s not just “I’m doing this to get someone to buy something”)
  • We can still pitch in our business!
  • Pitch examples and how women I work with go about it
  • Asking for reviews and referrals
  • It’s not just a transaction; there are real humans involved!

Cold pitching isn’t the only way. There are better ways to go about selling and promoting yourself, and there are better ways to grow your business and reach new people. Hopefully this episode will help you take steps that feel more authentic for you.

Chilled Freezer Meals: 10% off your first order with the code MADDIE. Check out Chilled here!

Full show notes here

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