#75: Finding Your Special Sauce with Taylor de la Fuente
Release Date: 01/12/2023
#88: Randi went from starting a side hustle to quitting her job (Rebrand Client Spotlight)
Take It Personally
Doors CLOSE Tuesday, April 4 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#87: Brooklyn is consistently booking brand clients faster than she imagined (Rebrand Client Spotlight)
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#86: Amanda went from charging $250 to $2500+ (Rebrand Client Spotlight)
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#85: Evolving as a Personal Brand
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#84: How to Deepen Relationships as a Brand Photographer
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#83: How to Create Rapport as a Brand Photographer
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#82: How to Build Your Reputation as a Brand Photographer
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#81: How to Build an Authentic Personal Brand
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#80: Why I Made the Switch to Personal Brand Photography
Take It Personally
Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand
info_outline
#79: Using Video to Help Your Brand Stand Out with Kelli White
Take It Personally
I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way. Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli: An increase in video need Can every brand benefit from video? Short-form video and other ways to utilize video Long-form content/video ideas How you can use video in your client process Where to start if you are intimated with using video How video can be...
info_outlineTaylor de la Fuente is an award-winning writer on a mission to help creatives take over the world. As the CEO of Lemon Tree Editorial — a boutique copywriting agency for creatives — Taylor and her team write bold, inclusive copy that sells their clients' services for them. Ready to cyber-stalk her? Head over to lteditorial.com.
In this episode, Taylor shares about your “special sauce” and how to use that to grow your business. After listening to this episode, I believe you’ll know how to update your marketing funnel and website to attract more dream clients to your service-based business.
Here are the main items discussed in this episode:
- How Taylor got started in copywriting
- Stepping into your confidence and how copy can help with that
- How it takes time to find your special sauce and business interests
- Taylor’s special sauce and three ways to find yours
- Questions to ask yourself to discover your special sauce
- How asking your clients can help you discover what makes your business unique and stand out
- Using your business besties and peers to get an outside perspective on what makes you different to discover your special sauce
- Taking that information and then starting at the bottom of your funnel to update things
- Taylor’s tips for updating your website
- What personal branding means to Taylor
I love the tangible tips Taylor mentioned that you can start doing right now! If you want to connect with her, you can find her on Instagram @lteditorial.
Full show notes here
Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!