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#79: Using Video to Help Your Brand Stand Out with Kelli White

Take It Personally

Release Date: 03/09/2023

#128: Everything You Need to Know about Rebrand show art #128: Everything You Need to Know about Rebrand

Take It Personally

In this episode, learn about , my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a booking tracker for measuring success, and the upcoming Rewind video training series. Enrollment begins...

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#127: Make Your First $500 with Brand Photography - Here's How show art #127: Make Your First $500 with Brand Photography - Here's How

Take It Personally

If you're looking to pivot into personal brand photography, I'm running a running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to . Highlights from this episode: 00:00 Embarking on the Personal Brand Photography Journey 00:54 Introducing the Brand Photography Jumpstart Mini Course 02:58 Day 1: Establishing Your Position as a Brand Photographer...

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#126: Are Your Thoughts Making Your Business Harder? show art #126: Are Your Thoughts Making Your Business Harder?

Take It Personally

This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there. But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This episode shares tips for overcoming these challenges. Here are the highlights: 01:11 The Impact of Mindset on Business Success 03:56 Navigating Negative Thoughts and Reframing Your Mindset 10:39 Practical...

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#125: Can You Be a Brand Photographer if You're not a Branding Expert? show art #125: Can You Be a Brand Photographer if You're not a Branding Expert?

Take It Personally

I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode: 00:30 Overcoming the Brand Expertise Myth 00:59 The...

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#124: Everything Changed When I Started Doing THIS for Brand Sessions show art #124: Everything Changed When I Started Doing THIS for Brand Sessions

Take It Personally

As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-session strategy calls, Loom videos, and an after session guide, but it still wasn't working. It wasn't...

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#123: Hear from my Real Client! Why Your Brand Sessions Need Strategy show art #123: Hear from my Real Client! Why Your Brand Sessions Need Strategy

Take It Personally

Cassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business. Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography, which includes collaboration and planning, professional hair and makeup, and selecting optimal locations. We delve into how strategic, professional brand photos can boost business image, attract the ideal clients, and provide a bank of quality content for various marketing needs....

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#122: How Rachael Transformed Her Brand Session Experience show art #122: How Rachael Transformed Her Brand Session Experience

Take It Personally

Rachel, of Rhody Ray, shares her journey from having a scattered approach to photography to niching down and strategizing her brand photography business. Through the Build a Strategic Brand Session training and Rebrand coaching, Rachel was able to have a plan to transition from wedding photography to brand photography, while keeping her clients top of mind. Rachel discusses the challenges of shifting her brand's focus, the importance of strategic planning and client questionnaires, and how pitching to potential clients has enhanced her business and confidence. Her experience with returning...

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#121: The One Thing You Need to Sell Out Your Mini Sessions show art #121: The One Thing You Need to Sell Out Your Mini Sessions

Take It Personally

So often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions. The only way to fill your mini sessions though is to talk about them! Many photographers get really in their head about marketing their mini sessions, but their mindset around it is so important, which is the topic of this episode. Any time you are struggling to market your mini...

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#120: How Sean Booked 30 Mini Sessions as a New Photographer show art #120: How Sean Booked 30 Mini Sessions as a New Photographer

Take It Personally

In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the . Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend. Sean discusses the importance of marketing, branding consistency, and the value of community...

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#119: How I Consistently Have High-4-Figure Mini Session Days show art #119: How I Consistently Have High-4-Figure Mini Session Days

Take It Personally

In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode: 00:52 My Mini Session Journey: From Start to Success 01:58 Strategic Insights: Transforming Mini Sessions into Brand Builders 03:29 Yearly Growth: A Deep Dive into My Mini Session Evolution 05:55 Maximizing Profits with...

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More Episodes

I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way.

Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli:

  • An increase in video need
  • Can every brand benefit from video?
  • Short-form video and other ways to utilize video
  • Long-form content/video ideas
  • How you can use video in your client process
  • Where to start if you are intimated with using video
  • How video can be serving you as a business owner and also your clients
  • At what point should you hire someone to help you with video?
  • Where to use and share your video
  • Video gear and softwares to consider (even if you aren't a videographer!)

Connect with Kelli on Instagram @kelliwhitephotography or @shelearnsvideo to get more video education

Gear/software mentioned: upgrade your iPhone, Rode iPhone microphone, tripod or light stand, LED panels/ring lights, iMovie, Abode Rush, Loom, Canva

Free 5 day mini course all about making the move to brand photography here

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!