Libsyn Directory

#79: Using Video to Help Your Brand Stand Out with Kelli White

Release Date: 03/09/2023

#93: 5 Lessons from Owning a Photography Studio

Take It Personally

In 2020, I opened a local photography studio. I haven’t ever talked about that business or experience on the podcast yet (until today!). is a photography studio that my husband and I rent by the hour. In this episode I’m sharing 5 lessons I’ve learned since owning a photography studio! Here’s what to expect from the episode: How White Space Studio got started A tough first year Having my husband join in the business The learning opportunities it brought as we figured out how to own a studio How the studio brings in ‘passive’ income No one will care for your things like you...

#92: Choosing Brand Colors with Hey Carl!

Take It Personally

Carly, a.k.a Carl, is a graphic designer and an expert in all things brand design. She designed my website and completely rocked it. And ever since then, I have gone back to her more design work (social media templates, the podcast, branding for the coaching side of my business, and more). She knows how to get inside the head of the brand she is creating for and relay their message and mission so well. In this episode, we discuss brand design, brand strategy, and specifically how to go about choosing brand colors for your business. Here are some of the main items I chatted with Carly about: ...

#91: What To Do If Your Family Isn't Supportive of Your Business

Take It Personally

Throughout my time as a business coach, I have heard from many clients asking what to do when their family isn’t supportive of their business. I can understand why family might have concerns, but I also get really fired up when it comes to supporting women in business. I’m here to walk you through what I tell my clients when this situation happens. Here are the main points discussed in this episode: The transition of family as customers Family and friends may not have seen you in your profession before They want us to be safe and running your own business isn’t always seen as safe to...

#90: The Power of Branded Swag that Doesn't Suck with Amanda Hofman

Take It Personally

Amanda Hofman, of Go To Market Studio, is the expert when it comes to using branded merch in your business. Her mission is to create beautiful and sustainable merchandise that is NOT boring or lame! Amanda (and her business partner Jesse) offers these thoughtful designs for your business to help your brand stand out. I love this episode as Amanda walks us through why branded merchandise is amazing for business growth, how all businesses can start using it, and ideas for where to get started. Here is more of what we discussed in this episode of Take It Personally: The sustainability piece of...

#89: How Many Instagram Accounts Should You Have?

Take It Personally

Have you ever wondered how many Instagram accounts to have? This is actually a question I get asked often, especially when related to personal branding. This looks different for everyone and each situation, but I wanted to share my thoughts on this. Here’s what we discuss in the episode: Asking yourself what you want when it comes to your online marketing strategy Not an accounts issue, but a positioning issue Determining your goals for your account(s) My personal approach to Instagram accounts Show what you want to sell Do what feels right for you and your business Flodesk: Get started...

#88: Randi went from starting a side hustle to quitting her job (Rebrand Client Spotlight)

Take It Personally

Doors CLOSE Tuesday, April 4 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand

#87: Brooklyn is consistently booking brand clients faster than she imagined (Rebrand Client Spotlight)

Take It Personally

Doors open Friday, March 17 to my 16-week group coaching program, REBRAND. If you're a photographer who wants to pivot into personal branding photography so you can scale your income, work betters hours, and run a business that feels like YOU, Rebrand made for you. More here: https://www.maddiepeschong.com/rebrand

#86: Amanda went from charging $250 to $2500+ (Rebrand Client Spotlight)

Take It Personally

#85: Evolving as a Personal Brand

Take It Personally

#84: How to Deepen Relationships as a Brand Photographer

Take It Personally

More Episodes

I met Kelli White at the Reset Conference, and we connected over personal branding and brand work right away. Kelli specializes in brand videography and shares video education in a very approachable way.

Today we are talking about how you can start utilizing video within your brand to help it stand out. Here is what I discussed with Kelli:

An increase in video need
Can every brand benefit from video?
Short-form video and other ways to utilize video
Long-form content/video ideas
How you can use video in your client process
Where to start if you are intimated with using video
How video can be serving you as a business owner and also your clients
At what point should you hire someone to help you with video?
Where to use and share your video
Video gear and softwares to consider (even if you aren't a videographer!)

Connect with Kelli on Instagram @kelliwhitephotography or @shelearnsvideo to get more video education

Gear/software mentioned: upgrade your iPhone, Rode iPhone microphone, tripod or light stand, LED panels/ring lights, iMovie, Abode Rush, Loom, Canva

Free 5 day mini course all about making the move to brand photography here

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!

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