From an $18k Investment to $35M+ Thriving Business: How Krish Himmatramka Is Transforming Lives Through Life-Changing Moments
Release Date: 04/10/2023
Transforming Agency Growth: Beyond Revenue Goals with Dan Englander
#dogoodwork
Raul interviews a returning guest, Dan, and discusses the evolving concept of agency growth and success in a digital age. Departing from traditional metrics like revenue growth or headcount, Dan emphasizes the importance of setting goals that align with personal satisfaction and business health. He introduces the idea that comparing oneself to others is inevitable, but choosing healthier benchmarks can lead to a more fulfilling growth journey. Dan outlines four stages of agency development - from 'Glorified Freelancer' to 'Unfettered' - and how moving through these stages can empower agency...
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The Art and Science of Digital Marketing: From Scaling Ads to Building IP with Jason Hornung
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Raul welcomes Jason, the founder and creative director of JH Media LLC, which is known for producing over $20 million of profitable sales for clients annually through proprietary methods of ad creation, audience selection, and scaling. The conversation begins with a friendly catch-up and quickly moves into a deep dive into the nuances of creating, maintaining, and scaling profitable offers. Jason emphasizes the importance of understanding the entire process behind making an offer work, rather than frequently changing offers based on little data—a common mistake in the industry. He...
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Entrepreneur Shifts: From Agency Owner to Solopreneur Sales Coach with Mike Moll
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Raul interviews Mike Moll, the founder of Market Me about his transition from being an agency owner to a solopreneur sales coach. He shares his passion for helping entrepreneurs and business owners through building the right business systems in place. Mike believes that his experience highlights the importance of authenticity and transparency in business. By sharing his experiences openly, he has attracted clients who seek genuine connections and sustainable growth strategies. Finally, he believes that we can liberate ourselves to pursue our fullest potential if we recognize that our...
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Raul interviews Aaron Parkinson, CEO of 7 Mile Media. Aaron shares valuable insights into business growth and sustainability in this podcast interview. He explains that businesses need to diversify and plan long-term for survival, differentiating between short-term 'offers' and long-lasting 'businesses'. He suggests adopting a holistic marketing approach and supporting rapid growth with a sturdy infrastructure, especially for eight-figure businesses. Who’s The Guest? Aaron Parkinson is a digital marketing pioneer. He currently serves as the CEO of 7 Mile Media, a full service agency...
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The Journey Behind Building the 1st BizDev Educational Platform With Lucia Piseddu
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Raul interviews Lucia Piseddu, founder of The BD School, who discusses the importance of authenticity, personalized outreach, and providing value in business development. She criticizes impersonal automation, advising companies to invest time and effort to understand their audiences. Lucia also emphasizes the need for high-quality, practical teachings in her school to ensure students are up-to-date with market trends. Additionally, she acknowledges the significance of personal involvement for business growth and guidance. Who’s The Guest? Lucia is the founder of The BD School, the...
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Unfair Mindshare: Leveraging Community Led Marketing to Grow with Derek Weeks
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Raul interviews B2B software marketer Derek Weeks as he shares his belief in human-centric marketing, which he discusses in his book "Unfair Mindshare". He emphasizes the importance of providing value through community-led initiatives and attaining an unfair advantage in crowded markets. He counters the traditional viewpoint of CEOs that marketing should drive sales, instead advocating for building trust and community. As an example, he shares how his DevOps community offered free resources, generating engagement, valuable leads, and significant revenue in the long run. Derek also referenced a...
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How To Maximize Your ROI When Working With Agency Partners with Tracey Saenz
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Raul interviews Tracey Saenz, a marketing expert, who shares valuable insights about agency relationship management and strategies for brand development. She stresses the necessity of treating an agency as an extended team, maintaining open communication and establishing clear expectations. Organizations, depending on their size and needs, must properly communicate their operating procedures to the agency to prevent confusion or missed deadlines. Tracey highlights the importance of recruiting different types of agency professionals to meet unique company needs. Crucial documents such as a...
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Discover How Claire Angelle is Elevating the Voice of Purpose-Driven Leaders to Solve the World's Biggest Challenges with PR for Good
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Raul interviews Claire Angelle, founder and CEO of Angelle Consulting, who speaks about her career shift from a public sector communication role to entrepreneurship. She recounts starting her business following a layoff, asserting that it's less risky to have multiple income sources. She advises fellow entrepreneurs to face their fears and seize opportunities. She highlights the importance of strategic PR, beginning only when brand and messaging are solid. Both editorial and paid content can boost credibility but should be well-targeted. PR tactics like speaking opportunities and legitimate...
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How to Craft Clear Messages That Remove Friction & Drive Action with Ben Guttmann
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Raul interviews Marketing Expert Ben Guttmann who discusses the importance of clear and simple messaging in marketing in a podcast episode. He argues for messages that are beneficial, focused, salient, empathetic, and minimal, and suggests that trying to communicate too much at once can detract from a message's impact. Ben also addresses changes in attention spans in an increasingly distracted society, stating that this is not a new phenomenon but is impacted by data optimization and capitalist incentives that seek to fragment attention. However, he asserts that human attention spans...
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Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People
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Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who’s The Guest? Andy Buyting is a...
info_outlineIn this podcast episode, Krish Himmatramka, founder of Do Amore, shares his story of transitioning from a mechanical engineer to starting a socially responsible jewelry company. Do Amore aims to craft ethical engagement and wedding rings while providing clean water access to developing countries. Krish highlights the benefits of a mission-focused business, allowing for a culture of honesty and transparency. The company seeks growth and greater social impact by expanding into special milestone jewelry and collaborating with industry influencers. Having a clear mission statement, like "being the most caring jewelry company in the world" helps Do Amore stay committed to bettering the world through their unique products.
Who’s The Guest?
Krish, a mechanical engineer turned jeweler, after experiencing a revelation while working on an oil rig. He discovered the vast disparity between drilling for oil and drilling for water. It troubled him deeply, as he recalled the water crisis he had witnessed in his youth. How could people be dying from lack of clean water when it was so close beneath their feet?
Around the same time, Krish found himself shopping for an engagement ring. He was disheartened by the reluctance of jewelers to discuss the ethical implications of their products. It was then that everything clicked for him. When he proposed to his significant other, he wanted the ring to not only be free from harm, but to actively make a positive impact on the world.
This life-changing event in Krish's life became the catalyst for change in others' lives as well. He decided that his proposal would contribute to providing access to clean water for someone in need, forever altering their life for the better.
Episode Highlights
- Krish's decision to create Do Amore, contributing to clean water access
- Transition from bootstrapping to raising funds
- Do Amore's mission: Use life-changing events to change lives forever through clean water access
- The impact of clean water access on children's education, especially girls and alleviating the burdens of water collection
- The company's focus on customer experience instead of commission for employees
- The impact of changing a life through clean water access and how it drives the momentum for the company
- Krish's thoughts on entrepreneurship and the need for entrepreneurs with greater convictions
- The potential impact of more jewelry companies adopting the clean water mission and the persistence of Do Amore to fulfill their mission
Episode Resources - Connect with Raul Hernandez Ochoa
- https://www.linkedin.com/in/dogoodwork/
- https://twitter.com/rherochoa
- https://dogoodwork.io/
- Connect with Krish Himmatramka
- www.doamore.com
- https://www.linkedin.com/in/himmatramka
- https://www.instagram.com/krishhimmatramka
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