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#92: Choosing Brand Colors with Hey Carl!

Take It Personally

Release Date: 05/18/2023

#132: My Favorite Business Books (and fiction reads, too!) show art #132: My Favorite Business Books (and fiction reads, too!)

Take It Personally

If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations. 00:58 The Power of Nonfiction and Fiction 04:13 Favorite Business Books 14:51 Top Fiction Picks 25:55 Embracing a Reading Ritual I would love to hear your top favorite reads or if you feel inspired to implement the reading routine I shared! Come and to let me know.   CONNECT WITH MADDIE:   LINKS:

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#131: Ready for Your Business to Explode? Do THIS (with Green Chair Stories) show art #131: Ready for Your Business to Explode? Do THIS (with Green Chair Stories)

Take It Personally

Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries. Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DIY-ing your website. Whether you're a photographer looking to specialize or someone interested in...

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#130: Rebrand Spotlight - Balancing Creativity and Strategy with Laura Pulliam show art #130: Rebrand Spotlight - Balancing Creativity and Strategy with Laura Pulliam

Take It Personally

In this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with , from initially signing up during a chaotic time to fully committing. Laura talks about how helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She highlights the valuable resources, community support, and coaching that enabled her to flourish in her business. 00:48 Connecting with Rebrand 03:58 The Decision to Join Rebrand 06:56 Implementing Rebrand Strategies...

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#129: Finding Clarity in Rebrand with Krista Marie show art #129: Finding Clarity in Rebrand with Krista Marie

Take It Personally

Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort. In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout and the need for creative fulfillment. She shares insights on the changes she implemented in her...

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#128: Everything You Need to Know about Rebrand show art #128: Everything You Need to Know about Rebrand

Take It Personally

In this episode, learn about , my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a booking tracker for measuring success, and the upcoming Rewind video training series. Enrollment begins...

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#127: Make Your First $500 with Brand Photography - Here's How show art #127: Make Your First $500 with Brand Photography - Here's How

Take It Personally

If you're looking to pivot into personal brand photography, I'm running a running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to . Highlights from this episode: 00:00 Embarking on the Personal Brand Photography Journey 00:54 Introducing the Brand Photography Jumpstart Mini Course 02:58 Day 1: Establishing Your Position as a Brand Photographer...

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#126: Are Your Thoughts Making Your Business Harder? show art #126: Are Your Thoughts Making Your Business Harder?

Take It Personally

This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there. But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This episode shares tips for overcoming these challenges. Here are the highlights: 01:11 The Impact of Mindset on Business Success 03:56 Navigating Negative Thoughts and Reframing Your Mindset 10:39 Practical...

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#125: Can You Be a Brand Photographer if You're not a Branding Expert? show art #125: Can You Be a Brand Photographer if You're not a Branding Expert?

Take It Personally

I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode: 00:30 Overcoming the Brand Expertise Myth 00:59 The...

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#124: Everything Changed When I Started Doing THIS for Brand Sessions show art #124: Everything Changed When I Started Doing THIS for Brand Sessions

Take It Personally

As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-session strategy calls, Loom videos, and an after session guide, but it still wasn't working. It wasn't...

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#123: Hear from my Real Client! Why Your Brand Sessions Need Strategy show art #123: Hear from my Real Client! Why Your Brand Sessions Need Strategy

Take It Personally

Cassie Beech, owner of Made with Grace and Grit, is a brand photography client of mine and joined me for a conversation about the significance of brand photography in business. Cassie shares her initial struggles with DIY brand content and the transformation after adopting a strategic approach to brand photography, which includes collaboration and planning, professional hair and makeup, and selecting optimal locations. We delve into how strategic, professional brand photos can boost business image, attract the ideal clients, and provide a bank of quality content for various marketing needs....

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More Episodes

Carly, a.k.a Carl, is a graphic designer and an expert in all things brand design. She designed my website and completely rocked it. And ever since then, I have gone back to her more design work (social media templates, the podcast, branding for the coaching side of my business, and more). She knows how to get inside the head of the brand she is creating for and relay their message and mission so well.

In this episode, we discuss brand design, brand strategy, and specifically how to go about choosing brand colors for your business. Here are some of the main items I chatted with Carly about:

  • Carly’s VIP days
  • Creating your business to fit your life, and not the other way around
  • How to know when it’s a good time to invest in your brand
  • Starting with strategy and a map for your brand
  • How Carly isn’t afraid of color and attracting the right people through color
  • Where to start when developing your visual brand and brand colors
  • Carly’s take on brand color rules (how many colors can I have? top tier colors?)
  • How to make sure things look good together but also when standing alone
  • Keeping parts of your business separate or together
  • Some of Carly’s favorite projects lately
  • What having a personal brand means to Carly

 

Connect with Carly on her website or on social @ _hey.carl_.

Personal branding can help you grow your business! Join my email list to get weekly tips for how to start building your personal brand today. Join the fun here!

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!