loader from loading.io

Roundtable - Using AI tools for Sales

MSP Business School

Release Date: 05/16/2023

Dror Liwer Coro Transforming MSPs The Secret to 2600 Growth in Cybersecurity show art Dror Liwer Coro Transforming MSPs The Secret to 2600 Growth in Cybersecurity

MSP Business School

In this engaging episode of MSP Business School, host Brian Doyle introduces Dror Liwer, co-founder of Coro, to dive into the arena of cybersecurity for MSPs (Managed Service Providers). As the holiday season emerges, there's a significant emphasis on drawing the curtains on 2023 with fortified security strategies. Dror shares Coro's approach to simplifying cybersecurity for small and mid-sized businesses by optimizing MSP capabilities through a robust, single-pane management platform. The episode explores Coro's unique positioning in the cybersecurity sphere, highlighting their seamless...

info_outline
Brian Guenther | Crucial Conversations: CMMC, Compliance, and Your Cybersecurity Strategy show art Brian Guenther | Crucial Conversations: CMMC, Compliance, and Your Cybersecurity Strategy

MSP Business School

Show Website: Guest Name: Brian Guenther LinkedIn page: Company: Exceed Cybersecurity & I.T. Services Website: Host Brian Doyle:  Brian Guenther is a seasoned cybersecurity expert and the founder of Exceed Cyber. With over 26 years of experience in the IT and cybersecurity industry, Brian started his career by building PCs and gradually transitioned into IT franchise ownership. He founded Exceed Cyber in 2017, focusing on helping businesses navigate the complex landscape of cybersecurity compliance, specifically for those with federal contracts mandated by regulations such as...

info_outline
Zack Keeney - Bridging the Skills Gap: Empowering Tomorrow's IT Leaders show art Zack Keeney - Bridging the Skills Gap: Empowering Tomorrow's IT Leaders

MSP Business School

Show Website: Guest Name: Zack Keeney  LinkedIn page: Company: TriUnity Strategies Website: Host Brian Doyle:  In this engaging episode of MSP Business School, host Brian Doyle talks with Zack Keeney from Triunity Strategies. Zack shares his inspiring journey from growing up in a challenging environment to excelling in the corporate world with Domino's, where he developed robust operational and leadership skills. This episode unpacks Zack's life experiences and his passion for empowering others through Triunity Strategies, a company focused on providing leadership and skill...

info_outline
Dan Tomaszewski | The Power of MSP Communities: Thriving Through Connection show art Dan Tomaszewski | The Power of MSP Communities: Thriving Through Connection

MSP Business School

Show Website: Guest Name: Dan Tomaszewski LinkedIn page:  Company: Everything MSP Website: Host Brian Doyle: Welcome to the latest episode of the MSP Business School Podcast featuring Brian Doyle and guest Dan Tomaszewski from Everything MSP. Listeners will be captivated by the dynamic conversation that flips the usual script—a reflection on the shared experiences of being both the interviewer and the interviewee. Brian and Dan delve into the evolution of MSPs and highlight the critical need for community among them through initiatives like Everything MSP. Dan shares his...

info_outline
Paul Daigle Scaling Success The Blueprint to Elevating Your MSP show art Paul Daigle Scaling Success The Blueprint to Elevating Your MSP

MSP Business School

Show Website: Guest Name: Paul Daigle  LinkedIn page: Company: BizAdvisoryBoard Website: Host Brian Doyle: Brian Doyle is joined by Paul Daigle from bizadvisoryboard.com to discuss navigating the MSP landscape. Paul shares insights on transitioning from a VAR to an MSP, growth through acquisitions, and the importance of specialization in markets. They delve into the challenges of scaling MSP businesses, focusing on moving through financial peer groups, and understanding business valuation. Paul introduces tools to help MSPs assess their business worth and provides guidance on...

info_outline
PitchIT 24 | Doug Kreitzberg, Seedpod Cyber show art PitchIT 24 | Doug Kreitzberg, Seedpod Cyber

MSP Business School

In this engaging episode of the MSP Business School podcast, host Brian Doyle welcomes Doug Kreitzberg of SeedPod Cyber as a Pitch IT finalist. Doug, joined by recurring guest and ConnectWise Evangelist, Sean Lardo and his coach Matt Koenig, a PitchIT finalist with Nodeware. They discuss the significance of cyber insurance within the MSP space. Brian humorously acknowledges Sean's growth as a regular contributor on the show before diving deep into how SeedPod Cyber's innovative solutions are bridging critical gaps in the industry. Matt, a coach from across the globe, shares insights from...

info_outline
Pitch IT | Daniel Ellis PC Powersave show art Pitch IT | Daniel Ellis PC Powersave

MSP Business School

info_outline
PitchIT Zach Kromkowski Senton show art PitchIT Zach Kromkowski Senton

MSP Business School

Join Brian Doyle and special guests Bobby Jacobs from Thread and Zach Kromkowski from Senteon, as they delve into the intricacies of the Connectwise Pitch It competition. In this captivating episode, you will get an insider's view of what it takes to succeed in a Shark Tank-like contest designed for startup vendors who support the MSP (Managed Service Provider) space. Bobby and Zach discuss the nuances of pitching, their experiences in the competition, and invaluable advice for aspiring entrepreneurs. Sean Lardo, the mastermind behind the Pitch It program, adds depth with his industry insights...

info_outline
ConnectWise PitchIT | Helping Build Communities and Relationships in the Startup World show art ConnectWise PitchIT | Helping Build Communities and Relationships in the Startup World

MSP Business School

Show Website: Guests: Sean Lardo - Andrea Barrow - Sam Hoyen - Company: ConnectWise (Invent) Website: Today’s episode features an in-depth discussion with the Connectwise PitchIT team, including Sean Lardo, Andrea Barrow, and Sam Hoyen. As they gear up for IT Nation Connect, the team shares the excitement and challenges of the PitchIT competition, where innovative startups compete for the top spot. This year’s PitchIT program saw a diverse group of finalists, each representing different tech industry segments. Sean Lardo emphasizes the evolution and improved quality of...

info_outline
Brandi Bonds | Maximizing Your MSP's Value: Secrets from a Fractional CFO show art Brandi Bonds | Maximizing Your MSP's Value: Secrets from a Fractional CFO

MSP Business School

Show Website: Guest Name: Brandi Bonds  LinkedIn page: Company: Next Level Now Website: Hosts: Brian Doyle: In this episode of MSP Business School, host Brian Doyle welcomes Brandi Bonds, Managing Partner of Next Level Now. Brandi brings her wealth of expertise in fractional CFO services to the table, discussing how MSPs can better manage their finances and increase profitability. With her extensive background in the industry, Brandi offers valuable insights into the financial challenges and opportunities MSPs face, especially in today’s competitive market influenced by...

info_outline
 
More Episodes

The subject of today's podcast centers on the utilization of ChatGPT as an essential component of one's sales process. 

00:54 Robb enthusiastically discusses how AI has the potential to be the next step in the development of the world. He then mentions how ChatGPT has been a valuable resource for him in multiple ways, including coding and stock trading, and expresses his amazement at its helpfulness.

2:47 Tim shares Robb's viewpoint, as he has also noticed that an increasing number of his clients are using AI to develop and construct emails. They have found AI to be a useful resource for generating initial content and creating sustainable emails that can be incorporated into automation sequences.

5:50 Brian discussed his use of AI in conjunction with a virtual assistant (VA). He specifically mentioned using Jasper, an AI tool he believes is more focused on marketing. Brian provided an explanation of Jasper's functions and described how he guides his VA in using it to achieve desired results that align with the company's tone. 

9:42 Robb discussed the comparison between ChatGPT and Jasper, and Brian agreed that while the two AI systems share similarities, they have different applications. Brian also touched on the features of machine learning and AI present in both systems.

15:21 Brian expressed concern about the extent to which AI engines can learn and improve upon existing processes, and at what point they become aware that they are not learning for their own benefit. Tim agreed and acknowledged that Brian's worry is valid, citing social media as an example. He mentioned the significant role AI plays in creating posts and generating feeds, which can be overwhelming

17:59 Tim explained his use of AI in marketing and sales, specifically in creating LinkedIn posts, email templates, and content. Robb added that he uses AI as a tool to change the tone of his writing and transform bullet points into readable paragraphs. Brian also chimed in, stating that he employs AI to enhance the quality of his writing and generate effective subject lines for email campaigns.