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Lessons From Thirty-Five Years of Success In The Fitness Industry In The Middle of The Midwest

voice for fitness professionals podcast

Release Date: 04/07/2014

Future of the Fitness Industry | Past, Present, Future What Matters show art Future of the Fitness Industry | Past, Present, Future What Matters

voice for fitness professionals podcast

Remember Jack LaLaine? The future of the fitness industry is changed, that’s no secret. In this episode I take a look at the past, present, and make a few predictions and express our wishes about the future with someone who has plenty of experience.

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voice for fitness professionals podcast

Be sure that the way you spend your time reflects where you are right now. You’ve got to drop activities like...

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voice for fitness professionals podcast

Get fitness customers by learning to tell stories. Everyone loves a story. Yet, few people use storytelling for a positive impact in their marketing.

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voice for fitness professionals podcast

Can you create a quality relationship with your fitness customers? Or do you have to rely on selling to the already interested or people you know?

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voice for fitness professionals podcast

Map out your 90 day fitness marketing plan in 30 minutes. You'll have the steps you need so your actions amount to revenue, profit and progress. Skip the busy-no-results space.

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voice for fitness professionals podcast

You can be a personal trainer every client wants to work with. Though I'd argue you only want to focus on being the one your ideal clients want to work with.

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voice for fitness professionals podcast

Want to change your fitness business? Would that change your life? I’ve got 14 questions you want to answer.

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voice for fitness professionals podcast

The last thing you should be saying no to is thoughts that sabotage you. Don’t be a victim. Do be creative. You can’t be creative when you’re stressed. S take time, go hike, nap, sing, listen to music, podcasts, color, draw, journal. Do what you need to do so you can get creative and think what if…

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The Things You Should be Saying Yes to Right Now show art The Things You Should be Saying Yes to Right Now

voice for fitness professionals podcast

You absolutely should say yes to these things and more.

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voice for fitness professionals podcast

You absolutely should say yes to these things and more.

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Tom Durkin, owner and operating manager of seven fitness centers in Iowa joins the podcast today. Before fitness was the popular thing to do, in a state that isn't even on the top 25 of 50 fittest states, Tom Durkin invested it all in the fitness industry. In the doors every single day since, acting as membership sales manager, general manager, personal training director for the majority of his clubs...he's got knowledge from experience to share.

What did he see 35 years ago? What came true and what surprised him? What does he see for the future and how would he recommend personal trainers or personal training directors prepare for a successful future?

Few fitness club owners have been in business for 35 years. Hear this unique voice in the fitness industy.