loader from loading.io

#105: Recapping my Latest Rebrand Launch

Take It Personally

Release Date: 10/26/2023

#120: How Sean Booked 30 Mini Sessions as a New Photographer show art #120: How Sean Booked 30 Mini Sessions as a New Photographer

Take It Personally

In this episode of Take It Personally, Sean, owner of Unique Unicorn Photography, shares his transformative experience with the . Initially struggling to attract clients after deciding to fully commit to their photography business, Sean and his wife discovered mini sessions as a strategic entry point for client acquisition. The episode delves into how this approach not only built their portfolio rapidly but also significantly increased their client base by booking 30 families during a single weekend. Sean discusses the importance of marketing, branding consistency, and the value of community...

info_outline
#119: How I Consistently Have High-4-Figure Mini Session Days show art #119: How I Consistently Have High-4-Figure Mini Session Days

Take It Personally

In this episode, I share my successful strategy for conducting high-4-figure mini session days! Since starting mini sessions in 2020, I have seen significant revenue growth and average $7,000 on these mini session days. I'll be sharing an overview of the simple strategy I have in my business that allows me to accomplish this. Here are the main highlights from this episode: 00:52 My Mini Session Journey: From Start to Success 01:58 Strategic Insights: Transforming Mini Sessions into Brand Builders 03:29 Yearly Growth: A Deep Dive into My Mini Session Evolution 05:55 Maximizing Profits with...

info_outline
#118: Do I Really Need an Email List as a Local Business? show art #118: Do I Really Need an Email List as a Local Business?

Take It Personally

The topic of email marketing seems to be coming up more and more both inside of , my group coaching program, and just in general. When I am talking to other creatives, it's always things like, "Do I really need an email list? Should I start using email as opposed to social media?" I've utilized email marketing in my business and am a huge believer in it. But I personally have a few issues with how email is being sold to a lot of creative entrepreneurs, specifically local service providers, like photographers who serve a local market. If that is you and you've had related questions about...

info_outline
#117: Leveraging AI in your Photo Business with Tech Savvy Creative show art #117: Leveraging AI in your Photo Business with Tech Savvy Creative

Take It Personally

Dawn is a former software engineer, turned wedding photographer, who pivoted back to technology to assist creatives in overcoming their intimidation with tech. Dawn is currently juggling roles as a Product Marketing Manager at Flodesk and running Tech Savvy Creative. In this episode, she shares her journey and the importance of integrating technology into creative professions. Topics we discuss in this episode are the transformative power of AI in photography, tools like ChatGPT for content creation, highlighting how AI tools can significantly save time and enhance productivity, and tools for...

info_outline
#116: How I'd Handle Business Money Differently If I Were Starting Over with Gina Knox show art #116: How I'd Handle Business Money Differently If I Were Starting Over with Gina Knox

Take It Personally

One of my goals at the beginning of 2024 was to act like a grown up when it comes to my finances, and I have to say, I'm killing it so far–and that is in huge part to the program 6 Figure Saver. I'm thrilled to have Gina Knox, the financial coach behind 6 Figure Saver, on the podcast today. Gina is known in her circle as Money's Mom, and helps entrepreneurs with variable income save six figures in their businesses. In under three months, I've saved just shy of $40,000 in this program without cutting expenses or strict budgeting. Instead, Gina emphasizes the significance of spending on the...

info_outline
#115: Using Blogging to Connect with Ideal Clients with Kate Wark show art #115: Using Blogging to Connect with Ideal Clients with Kate Wark

Take It Personally

Kate has been on the podcast before talking about , and I love what Kate is doing with her business. Her photography business sort of started “accidentally” and after working together in , she was able to drop down to part-time in her 9-5 to be able to spend more time on her photography business. Alongside taking brand photos, Kate also helps clients with copywriting! She took her PR skills to be able to grow another arm in her business where she offers blogging services to creatives. Visuals are a huge part of personal branding, but messaging is so important too. Kate is sharing tips...

info_outline
#114: Why Personal Branding is CRUCIAL as a Photographer show art #114: Why Personal Branding is CRUCIAL as a Photographer

Take It Personally

I did my annual mini session day in January, and I had multiple photographers be a part of it. They admitted to me they felt uncomfortable on the other side of the camera. It essentially allowed them to have more empathy for their clients because they can understand how it feels being in front of the camera during a branding session. I think this is a crucial part of building a personal brand and specifically as a brand photographer. You can tell your clients everything about how branding photos are important and how people will connect with photos of themselves more and they can help them...

info_outline
#113: What to Post If You Want to Book More Clients show art #113: What to Post If You Want to Book More Clients

Take It Personally

In the last episode of Take It Personally, we talked about attracting your dream clients and treating social media like a giant networking event. A second part to this is related to a question I get asked frequently in various ways: “What should I be posting?” If you’ve wondered what you should post if you want to book more clients, grow your business, stand out as a brand photographer, etc., this episode will be covering it all. Here are the main topics discussed: Getting back into a place of service and figuring out how you can help Using frequently asked questions for content...

info_outline
#112: Attracting Dream Clients to Your Business show art #112: Attracting Dream Clients to Your Business

Take It Personally

Social media can be an incredible tool for business. This episode explores how you can use social media to attract dream clients, and use it in a way that feels strategic and not draining.   Join the Brand Photography Jumpstart here:

info_outline
#111: Here's How I Would Make My First $100,000 If I Were Starting Over show art #111: Here's How I Would Make My First $100,000 If I Were Starting Over

Take It Personally

A 100k year is a huge milestone for entrepreneurs, and there seems to be chatter in the online business community that's split into two camps: 1) there's nothing magical about 100k, and 2) it's absolutely everything to get to 100k. No surprise, I fall somewhere in the middle. My business coach refers to 100k as a sustainability point for business and I totally agree. We all know we're not taking home all of the money we make, so at 100k that typically gives you room to pay for expenses, pay yourself, pay your taxes, maybe start outsourcing a little bit, maybe have some profit leftover if...

info_outline
 
More Episodes

I recently launched my group program, Rebrand, for the third time, and I have been going over the launch - what went well, what I want to do differently next time, etc.

This podcast episode will be recapping my Rebrand launch! I’m sharing what goes on behind the scenes, what I focused on during the launch, numbers, mindset, and more. Here are the main things I discussed in this episode:

  • My free mini course that kicked off the launch
  • My goal for the number of people in the jumpstart free mini course and goal for enrollment in Rebrand
  • Why I sent 68 emails over the course of 30 days
  • Repurposing content from past launches
  • Why a strong mindset is SO important and how I prioritized my mindset during this launch
  • Why you need to be talking about your offer so much more than you are
  • Being clear on your messaging and using client feedback to help
  • Wins I experienced throughout the launch
  • Protecting my calendar more during launches
  • Pre-launch strategies
  • Instagram and email list growth through launching

The Ultimate Personal Brand Session Shot List: 10 must-have images, plus a bonus concept, that will get clients singing your praises! Download here.

Full show notes here

Some of the best conversations happen after the show in my private Facebook group, Take It Personally Podcast. Click here to join in!