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#121: The One Thing You Need to Sell Out Your Mini Sessions

Take It Personally

Release Date: 04/25/2024

#133: What's in My Gear Bag for a Brand Photography Session? show art #133: What's in My Gear Bag for a Brand Photography Session?

Take It Personally

In this episode, I'm sharing my minimalist approach to photography gear! I doubt that it's a surprise when I tell you that I am not much of a gear-head when it comes to my photography business. Obviously there are certain tools that I need to do my job and do it well, but I am not the person to go out and buy the newest camera out there. I got my start in photography with a $300 camera. It was a crappy camera, but I loved it. I had it for years until I upgraded. Truthfully, it is so much more about knowing how to use the tools than it is the newest and latest and greatest gear. That said, gear...

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#132: My Favorite Business Books (and fiction reads, too!) show art #132: My Favorite Business Books (and fiction reads, too!)

Take It Personally

If you have been in a conversation with me for longer than 5 or 10 minutes, we've probably talked about what I'm reading. This is one of my favorite topics, and in this episode I'm sharing my specific reading routine, plus my top favorite book recommendations. 00:58 The Power of Nonfiction and Fiction 04:13 Favorite Business Books 14:51 Top Fiction Picks 25:55 Embracing a Reading Ritual I would love to hear your top favorite reads or if you feel inspired to implement the reading routine I shared! Come and to let me know.   CONNECT WITH MADDIE:   LINKS:

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#131: Ready for Your Business to Explode? Do THIS (with Green Chair Stories) show art #131: Ready for Your Business to Explode? Do THIS (with Green Chair Stories)

Take It Personally

Rachel Greiman is a copywriter and documentary family photographer in Denver, CO. She owns Green Chair Stories, a company committed to writing websites that get photographers booked. The episode conversation dives into the benefits and challenges of niching down in the photography and copywriting industries. Rachel offers practical advice on how photographers can effectively market their services when juggling multiple niches, the importance of having a focused brand voice, and strategies for DIY-ing your website. Whether you're a photographer looking to specialize or someone interested in...

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#130: Rebrand Spotlight - Balancing Creativity and Strategy with Laura Pulliam show art #130: Rebrand Spotlight - Balancing Creativity and Strategy with Laura Pulliam

Take It Personally

In this episode, Laura Pulliam shares her journey of officially starting her own photography business two and a half years ago. She shares her interactions with , from initially signing up during a chaotic time to fully committing. Laura talks about how helped her discover her niche in brand photography, build confidence, and implement crucial business systems and processes. She highlights the valuable resources, community support, and coaching that enabled her to flourish in her business. 00:48 Connecting with Rebrand 03:58 The Decision to Join Rebrand 06:56 Implementing Rebrand Strategies...

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#129: Finding Clarity in Rebrand with Krista Marie show art #129: Finding Clarity in Rebrand with Krista Marie

Take It Personally

Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. Her experience as a personal brand photographer also helps to support her clients in identifying their own unique personal brand. Krista was part of my last Rebrand cohort. In this episode, Krista discusses her journey from wedding and engagement photography to brand photography. Krista speaks about the pivotal moments that led to her shifting focus, including her experience with burnout and the need for creative fulfillment. She shares insights on the changes she implemented in her...

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#128: Everything You Need to Know about Rebrand show art #128: Everything You Need to Know about Rebrand

Take It Personally

In this episode, learn about , my 16-week group coaching program for photographers who want to transition into personal brand photography. The program aims to help participants charge four figures per session while enhancing their confidence in brand photography. The episode discusses the structure of Rebrand, including weekly coaching calls, a comprehensive curriculum with swipe files and templates, and a Slack community for continuous support. Key features include portfolio reviews, a booking tracker for measuring success, and the upcoming Rewind video training series. Enrollment begins...

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#127: Make Your First $500 with Brand Photography - Here's How show art #127: Make Your First $500 with Brand Photography - Here's How

Take It Personally

If you're looking to pivot into personal brand photography, I'm running a running from June 10-14 to help you make your first $500. This episodes walk you through what will be covered in the training to help you successfully transition into the personal brand photography niche and ultimately start making money. Listen in to this episode to get an overview, and be sure to . Highlights from this episode: 00:00 Embarking on the Personal Brand Photography Journey 00:54 Introducing the Brand Photography Jumpstart Mini Course 02:58 Day 1: Establishing Your Position as a Brand Photographer...

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#126: Are Your Thoughts Making Your Business Harder? show art #126: Are Your Thoughts Making Your Business Harder?

Take It Personally

This episodes discusses the transformative impact of positive thinking and mindset work on running a photography business. When running your own business, it can be easy to have negative thoughts, get discouraged, or experience jealousy. I think everyone's been there. But learning to recognize unhelpful thoughts and reframe them can make a huge impact on how you show up in your business. This episode shares tips for overcoming these challenges. Here are the highlights: 01:11 The Impact of Mindset on Business Success 03:56 Navigating Negative Thoughts and Reframing Your Mindset 10:39 Practical...

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#125: Can You Be a Brand Photographer if You're not a Branding Expert? show art #125: Can You Be a Brand Photographer if You're not a Branding Expert?

Take It Personally

I'm talking about the misconception that you need to be a branding expert to excel in brand photography. Your business background and marketing knowledge can be sufficient. And truly what brand photography comes down to is asking the right questions and understanding the client's goals. Crafting strategic brand sessions is key! If you're willing to think strategically with your brand sessions and figure things out, brand photography is definitely for you, even if you don't feel like a branding expert. Here are the highlights of this episode: 00:30 Overcoming the Brand Expertise Myth 00:59 The...

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#124: Everything Changed When I Started Doing THIS for Brand Sessions show art #124: Everything Changed When I Started Doing THIS for Brand Sessions

Take It Personally

As a baby brand photographer, I would sometimes get frustrated after delivering photos to clients and having them not use their photos. It wasn't because they didn't like the photos. They sent positive reviews and sent referrals even. But they wouldn't post their photos. The consensus was often that they were overwhelmed, didn't know where to start, or were busy with the next step in their business by the time they got their images back. I even implemented additional steps like offering post-session strategy calls, Loom videos, and an after session guide, but it still wasn't working. It wasn't...

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More Episodes

So often I hear from other photographers that their mini sessions were a failure. When asking them about it, they share they only promoted it a few times but because no one was booking, they stopped sharing about it. This mistake of essentially quitting before starting is something I commonly see with mini sessions.

The only way to fill your mini sessions though is to talk about them! Many photographers get really in their head about marketing their mini sessions, but their mindset around it is so important, which is the topic of this episode. Any time you are struggling to market your mini sessions, it feels like a failure, or it feels like you're being annoying - come back to this episode! Here are the highlights:

00:44 The Power of Persistence in Marketing

02:23 Switching to a Launch Mindset for Mini Sessions

03:40 Understanding Audience Engagement and Frequency

05:08 Pricing Strategies for Mini Sessions

07:24 Handling Unsubscribes and Unfollows Positively

11:17 Adopting a Business Mindset for Success

 

CONNECT WITH MADDIE:

Instagram

Website

 

LINKS:

Make 4-Figures with Mini Sessions Free Live Training on April 25 at 12pm CST: Sign up now!

The Ultimate Personal Brand Session Shot List: 10 must-have images

 

FULL SHOW NOTES HERE