I Take Thee, Claudia
Keepin' It Real with Cam Marston
On this week’s Keepin It Real, Cam Marston insists there's nothing going on between him and his favorite AI — which is exactly what a man in love would say. Here’s Cam… ----- So, my wife has accused me of liking my new best friend and favorite AI Claude more than her. In fact she’s accused me of being in love with Claude more than her. This came about the other week when I was standing in the kitchen working on some project in Claude and I heard the words “I think you’re cute.” I looked up and it was my wife saying this. I thought, “uh-oh. Something’s up.” Apparently, she...
info_outline
No Longer Having to Try
Keepin' It Real with Cam Marston
Cam Marston bought an electric bike last weekend, and this morning he rode it to his writing spot without pedaling once. He calls it the best commute of his life — and that's exactly what's got him worried. Here's Cam. ----- I got an electric bike last weekend. I had ridden my brother in laws a year ago when we were vacationing on the Carolina beaches and thought it was the funnest thing in the world. I left that weekend thinking I wanted one but one of my children’s cars needed attention and my hopes for an electric bike disappeared into...
info_outline
Couple's Retirement
Keepin' It Real with Cam Marston
Cam Marston has been digging into what makes retirement happy — and it turns out, part of the answer is that spouses need a break from each other. Here's Cam... ----- My work continues to lead me deeper into retirement studies. My small team and I are creating a non-financial retirement assessment that anyone can take and get a gauge on how well positioned you are to retire. The key here is this is non-financial information. It is not retirement readiness based on what’s on the spreadsheet or what’s in the bank account, it’s retirement readiness based on how well prepared you are...
info_outline
A Raccoon for Everyone
Keepin' It Real with Cam Marston
The World Cup has taken over America this summer — and it's brought more than just soccer. It's brought raccoons drinking gin. ------ The World Cup sure has been wonderful to watch. I’ve loved all of it, though I’d be hard pressed to clearly explain offsides. The broadcasters show replays of goals that have been taken back and the commentators say “Oh yes, that’s clearly offsides” and I have no idea what they’re referring to. It’s the equivalent of the infield fly rule in baseball or the tackle eligible receiver in football. It’s taken me years to understand these rules, and...
info_outline
Death of the Accord
Keepin' It Real with Cam Marston
Cam Marston has a confession today — eighteen months ago, he and his wife made a pact to declutter their house for good. Here's why it didn't survive contact with a U-Haul trailer. ----- About eighteen months ago, my wife and I made a deal in a hotel room overlooking the Atlantic. We called it the Fort Lauderdale Accord — not a bucket list of what we wanted before we died, but a list of what we wanted gone. Our aim was to simplify and we agreed on one thing: we had collected too much stuff. So we made a rule. One thing in, two things out. Net loss, every time. We clinked glasses, pinkie...
info_outline
A Grief No Words Can Describe
Keepin' It Real with Cam Marston
This week's Keepin' It Real comes from a place of real pain. Cam Marston reflects on the loss of two young men from his community, and a grief he says words can't quite reach. ----- “There are no words” is an expression often used to truly describe deep grief. It’s a feeling in your gut, your stomach, that you notice only when the world around you is crumbling and those important to you are experiencing something truly awful. That’s the way I feel now. A grief has set in and there are no words to describe this feeling. ...
info_outline
Father's Day Recap
Keepin' It Real with Cam Marston
Cam Marston spent Father's Day at church alone, then had dinner with his own dad — and somewhere in between, figured something out. ----- Father's Day came and went last weekend. It coincided with my wife and my anniversary and the summer solstice – all on the same day. That must mean something. My wife chose to prioritize Father's Day because, well, twenty-nine years is a nice number but it's not all that special, and she wanted me to be celebrated by the kids. I went to church on Father's Day. My wife was going to join me but there was a puppy emergency, and she stayed home on the phone...
info_outline
Puppy Patience
Keepin' It Real with Cam Marston
Cam Marston's new puppy has expensive taste — and this week, while the rest of his family's out of town, Cam's discovered his actual job has become full-time appraiser of whatever's currently in her mouth. ----- Our new puppy got the TV remote control this morning. I noticed it around lunch when I went to see if there were any World Cup games on. I tried the chewed-up remote anyway and found it turned the TV on but not off. And I'm ashamed to say it, but I lost my mind, because that remote was brand new — less than 24 hours old. It replaced the remote she ate last week, which I'd...
info_outline
To Goal or Not to Goal
Keepin' It Real with Cam Marston
Most of us have been told that goals are the key to success — write them down, stay focused, never quit. But Cam isn't so sure that's the whole story. ----- I’ve just completed a goal setting webinar. It was thought provoking and well run. Two things stood out. First – we are halfway through 2026. The webinar host adjusted the what was supposed to be a goal setting workshop with a one-year timeline to half a year to account for the date and though I have a calendar in front of me every day, it still shocked me that this year is half gone. Though factually I know it’s early June,...
info_outline
They Remembered
Keepin' It Real with Cam Marston
Cam Marston made a promise to his kids years ago, certain time would let him off the hook. He was wrong — and this week, he's paying for it, in the best possible way. ----- Many years ago, my wife and I made a commitment to our kids that I thought would probably go in one ear and out the other. It was a commitment that was easy to make because it was so far off that I was sure no one would remember it and they certainly wouldn't enforce it. "When the twins graduate from high school," my wife and I announced one night at dinner, "we'll take a big family trip." The twins were in grade school...
info_outlineOn this week's Keepin It Real, Cam and a client discuss employee retention issues and he shares and idea that may get you through any business turmoil that may lie ahead.
-----
On a call with an upcoming client this week I was discussing one of their challenges. They’re having a hard time recruiting and retaining young talent. “But here’s something we did recently,” my client said, “that may have some sort of impact. We added a snack pantry to the office kitchen and it’s been a huge hit.”
"Tell me more," I said.
“Well,” she said. “Our young employees know they should have health insurance, and they do, and they know they should have a 401k, which they do. But neither of those items are very important to young people who seldom need those things right now. They’re like a boxes that needs to be checked – and they are - but they aren’t very fun. So, we decided to add something that our young employees could use right now. We added a snack panty and included a new refrigerator.” She said, “I fill the pantry each week with new and different snacks. Some healthy and some not healthy. They love it and have told me so.”
Other than people happily snacking in the kitchen, I asked, has there been any other benefit? I mean a snack pantry and a new refrigerator is a high price to pay just to get happy snackers.
“We invested in a fancy coffee maker,” she said. “It grinds the beans for each cup and it can make hot chocolate. It takes a moment or two to make each cup. In the kitchen we added an island. And while people are waiting for their coffee, they stand around the island and talk.”
I reminded her that during the pandemic, a big complaint from corporate types was that creativity in the workplace was taking a hit due to a lack of spontaneous interactions. There are no spontaneous interactions over Zoom or on a Teams call. Bumping into someone and catching up often stimulates new ideas and there are buckets of business school case studies about this. The Pixar movie Toy Story, in fact, was supposed to be as good as it was due to Pixar people and Apple people chatting in common areas when they were making the movie and shared office space. They’d bump into each other and talk about the plot.
“That’s happening,” she said. “Around the island, they catch up with each other and discuss their work and projects. It’s become an unexpected benefit of the snack kitchen. We’d be foolish to shoo them away or hurry them back to their desks.”
Back in the day the tech companies offered pinball machines and foosball tables in break rooms? Remember this? I thought that was crazy. Could it be, though, that this iPhone in my hand was conceived by two workers standing next to each other at a foosball table discussing an idea that eventually led to this phone? And could it be that the next major business breakthrough comes from a pack of string cheese you put in the office fridge and then sent a Teams message that read “Free string cheese in the fridge. Please help yourself.” Worried about tariffs? Worried about a recession? Consider the potential of string cheese. It’s an idea so powerful you’d think it originated in Washington DC.
I’m Cam Marston and I’m just trying to Keep It Real.