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Changes in the Building Materials Market. #7

Building Materials Sales & Marketing

Release Date: 10/01/2015

The Value of Nurturing Leads #51 show art The Value of Nurturing Leads #51

Building Materials Sales & Marketing

Building materials companies who nurture their leads or inquiries are turning more of them into sales or new customers.

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Grow Your Sales With Customer Knowledge #50 show art Grow Your Sales With Customer Knowledge #50

Building Materials Sales & Marketing

Most building materials people have product knowledge but they don't have enough customer knowledge. The more customer knowledge you have, the easier it will be to sell your customer.

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Stop Calling on Architects #49 show art Stop Calling on Architects #49

Building Materials Sales & Marketing

If you want to grow the sales of your commercial building product, in new construction, may be you should stop calling on architects. If you are having trouble getting in the spec perhaps you should focus on the owner or contractor. They have more power today and can change products.

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Make It Easier For Your Customer #48 show art Make It Easier For Your Customer #48

Building Materials Sales & Marketing

The levels of customer service and support that building materials companies are declining. As their sales go up they are not investing in the areas that affect their customers such as customer service, technical support, shipping, and accounts receivable. Contractors, builders, dealers and distributors are all seeing how companies make it harder to do business with them. The companies who make it easy on their customers will grow faster.

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Social Media and Building Materials #47 show art Social Media and Building Materials #47

Building Materials Sales & Marketing

If you are not active on LinkedIn and Twitter you are making it harder on yourself and your building materials company to grow your sales. There are a large number of architects, builders, contractors, dealers and distributor companies and employees who are very active on LinkedIn and Twitter.

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The Best Time to Gain New Customers #46 show art The Best Time to Gain New Customers #46

Building Materials Sales & Marketing

The building materials industry is traditionally resistent and slow to change. This is now changing making it a great time to convert customers to your products. New products are being accepted faster than ever before. Builders, contractors, architects, and owners are all looking for how to reduce waste and inefficiency. If you can show them how your products improve productivity, they want to hear from you.

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Warren Buffet's Message to Building Materials #45 show art Warren Buffet's Message to Building Materials #45

Building Materials Sales & Marketing

I found three key messages in Warren Buffet's 2019 letter to shareholders that building materials companies can learn from.

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What I Learned at IBS #44 show art What I Learned at IBS #44

Building Materials Sales & Marketing

I learned a lot at the IBS show about how the needs of builders and other customers are changing. Too many manufacturers are stuck in the past by promoting how their product is better, when the customer is not looking for a better product.

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Planning for the Next Recession #43 show art Planning for the Next Recession #43

Building Materials Sales & Marketing

If you want to be viewed by your customers as the best company to deal with, you want to help them to be more successful. One way to do this is to remind them that, at some point, there will be another recession and to provide them with some advice on how to be prepared.

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Marketing Department Problems #42 show art Marketing Department Problems #42

Building Materials Sales & Marketing

The marketing departments of many building materials companies do not perform as well as they should. They function more as art studios who do what they are told instead of leading the marketing efforts with more effective programs.

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More Episodes

What has changed in the last few years and what it means to building materials manufacturers