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Changes in the Building Materials Market. #7

Building Materials Sales & Marketing

Release Date: 10/01/2015

Why Dealers Should Outsource Delivery #71 show art Why Dealers Should Outsource Delivery #71

Building Materials Sales & Marketing

Mark Mitchell interviews Brad Rollo, CEO and Co-founder of GoFor Delivers, a leading provider of delivery services to the building materials industry. We discuss the benefits of outsourcing jobsite deliveries as a way to create a better customer experience and lower costs.

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The Importance of Jobsite Visits in Building Materials Sales #70 show art The Importance of Jobsite Visits in Building Materials Sales #70

Building Materials Sales & Marketing

Carolina Albano of  and  takes us through the importance of jobiste visits and how to do them correctly.  Jobsite visits can help you to grow your sales and to keep you from losing sales to value engineering.

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Selling Building Materials in Canada #69 show art Selling Building Materials in Canada #69

Building Materials Sales & Marketing

I interview Alison Raes, founder of the ILA Marketing Group and Katabatic Manufacturing. ILA is an independent rep firm that represents a number of US manufacturers in Canada. Katabatic is a Canadian based manufacturer of construction adhesives. Alison has helped a number of building materials companies to grow their sales in Canada. In this episode, Alison shares the most important things you need to do to be successful in Canada.

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Why Dealers and Distributors Should Outsource Deliveries #68 show art Why Dealers and Distributors Should Outsource Deliveries #68

Building Materials Sales & Marketing

Building materials dealers and distributors should consider the real costs of operating their own delivery service. To reduce unnecessary costs and keep them focused on the most important parts of their business, they should explore outsourcing their delivery. Go Four Delivers has the experience and capabilities to meet the needs of the building materials industry.

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How to Launch New Products #67 show art How to Launch New Products #67

Building Materials Sales & Marketing

Successfully launching new is very difficult. Even the best companies don't always succeed. The building materials industry is not very good at launching new products because they develop new products very often.

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Digital Marketing in Building Materials #66 show art Digital Marketing in Building Materials #66

Building Materials Sales & Marketing

I interview Brian Baker, who was previously Senior Manager for Digital Strategy at GAF We discuss the history and future of digital marketing. We also discuss how building materials companies can make best use of digital marketing.

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Delivery as a Competitive Advantage #65 show art Delivery as a Competitive Advantage #65

Building Materials Sales & Marketing

I interview Chris Jarvis, Director of Logistics, GoFor Delivers that has been improving the delivery experience of building materials dealers and distributors while lowering their costs.

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How To Be Successful With Lumber Dealers #64 show art How To Be Successful With Lumber Dealers #64

Building Materials Sales & Marketing

I interview, Simon The Uneducated Economist who works in a lumber yard. He shares his experiences on how building materials companies can be more successful with lumber dealers.

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Podcasting for Building Materials Companies #63 show art Podcasting for Building Materials Companies #63

Building Materials Sales & Marketing

If you have thought about having a podcast for your company, this is the podcast for you.

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Inbound Vs Outbound Building Materials Sales #62 show art Inbound Vs Outbound Building Materials Sales #62

Building Materials Sales & Marketing

Another example of how the building materials industry is years behind other industries is the over reliance on outbound sales. The sales person identifies a prospect and pursues them. In the worst case it's a cold call. While outbound sales can be an effective way to grow, companies who have focused on growing their inbound leads are outperforming companies who focus on outbound. Ideally there is a balance of outbound and inbound sales opportunities.

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More Episodes

What has changed in the last few years and what it means to building materials manufacturers