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02: How seeing the Student as a digital-savvy Customer is reshaping Higher Education

Customers Matter

Release Date: 08/01/2016

Teresa Tija was a Chinese Indonesian migrant who arrived in Perth aged 10. Her family taught her that education was the pathway to opportunity and success. Today she is reshaping that pathway around the needs of university customers - students - and is determined to understand their journeys and use to exceed their expectations, including by better using digital tools and channels ...