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03: Why on earth would a profitable monopoly concern itself with Customers?

Customers Matter

Release Date: 08/01/2016

Judy Bailey, a Kiwi who moved to Australia started her career in a typing pool, graduated in HR and is now responsible for $450 million of retail services revenue for Unitywater - a monopoly water and sewage business in the fast growing corridor of Australia’s sunshine coast. Remarkably, she’s discovered even monopolies can benefit from understanding their customers including innovating to ensure the company has a future ...