Why we need to stop avoiding content personalisation with Kirsty Hulse
Release Date: 10/14/2016
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With a decade’s experience in digital marketing, Kirsty has a wide range of experience developing integrated search strategies that tap in to consumer behaviour and drive conversion.
As the founder of Manyminds, she helps brands access some of the best digital talent in the world.
Dynamically serving different content according to demographics and behavior is the future of the web. And usually a cutting edge bunch, as SEOs we're avoiding it.
It's time we take ownership of content personalisation and position it as something that requires an SEO skillset, otherwise there's danger of us falling behind.
- What is it and where is it going?
- Impact on SEO & indexing
- How we can weave it in to content/link earning strategies
- Free tools to try things out
- Examples & case studies