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05: Why most retailers are no good

Customers Matter

Release Date: 09/23/2016

“Most retailers are not really good at what they do,” says Ikea’s first Marketing Manager in Australia. His name is Keith Stanley and he grew up in Jamaica, trained at Harrods in London and went on to become a legend in retail and travel marketing in Australia. In this podcast, Keith takes us on the remarkable journey that has been his career and explains that while he studied engineering, he discovered what he really loves is customers …