Growing Your Practice Using Email
Release Date: 12/01/2016
In this edition, you'll learn why we encourage you to email your patients regularly.
Collecting email addresses in order to stay engaged with your patients and attract others is one of the most powerful ways to grow your practice.
Everyone needs to be collecting email addresses. Website or not, you should collect addresses now.
Email addresses are an easy way for you to keep in contact with your patients and those prospective patients who have expressed an interest in you and your website.
Engage Your Patients
Patients and your followers appreciate learning more about your practice and their health. Your periodic email newsletters can keep your audience up-to-date about;
1. Practice news; new hires, birthdays, etc.
2. New Associates
3. New diagnostic tests or treatments available
4. New office technology such as an EMR system
5. Health information - educational articles provide value
6. Increase your brand
Your existing patients, those with whom you already have a relationship, will become bigger ambassadors of your practice. This is the first step to creating a stronger relationship with potential patients who might soon convert to patients and join your practice.
Two Ways to Collect Addresses
Manually collect email addresses in the office. You may ask for addresses when new patients arrive and/or as part of your check-out process.
Set up an email subscription box on your website to collect addresses from visitors to your website.
Remember to Ask Permission
The Internet is sensitive about spam.
In the office or on your new patient forms, it's as easy as asking "Would you like to receive our newsletter?"
On your website, the subscription opt-in form will automatically send an confirmation email to your brand new contact. This "opt-in" verification will be handled by the email service provider (ESP) which manages your subscribers. Examples include Mailchimp.com and aWeber.com.
Start the Engagement
As you collect email addresses, start to publish a newsletter regularly. Frequency can range from weekly to monthly or more.
If you don't have a website, you'll need to create an email newsletter to send to your subscribers. If you do have a website, published articles can automatically generate these regular emails - it becomes an automated process.
Now that you have started your email collection process...you'll be ready for the next episode on "value-offers" and "lead-magnets."
See you next week!
Thanks for listening. See you next week! If you have a question or comment, please ask here or on our website.
All the best!