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Time stamped show notes:

[00:05] Introduction to Trevor Crane

[04:13] For people to have an emotional connection to you they need to know about your failures.  

[04:33] What led him to where he is today

[05:54] He’s lost everything twice..

[06:18] Took him over 20 years to write his first book.  

[06:30] He’s scared to do things but he’ll act in spite of it.  

[06:42] His successes have come on the back of challenging circumstances.

[08:39] Today’s marketplace rewards authenticity, vulnerability, integrity and credibility more than any time before.

[14:37] As much as he owns Tony’s books he’s never read them.  

[18:09] One of  the most lucrative things you can do with a book is give it away. The worst thing you can do with your book is sell it.

[19:26] The book is bait. It’s the beginning, not the end.  

[32:20] The best time to put your book out is right now.  

[32:28] Need to have a shift of priorities

[32:44] (1) He tells a story so that people know it’s possible. (2) Then he throws himself under the bus and shares about his challenges. (3) You need to get some help.

[40:56] He asks people about salespeople. People always reply in a negative way.

[42:14] Sales is one of the greatest forms of love you can give another human.  

[46:54] Influence is a tool. What’s important is how you use the tool.  

 

Three key points:

 

  1. Today’s marketplace rewards authenticity, vulnerability, integrity and credibility more than any time before.
  2. The book is bait. It’s the beginning, not the end.  
  3. (1) He tells a story so that people know it’s possible. (2) Then he throws himself under the bus and shares about his challenges. (3) You need to get some help.

 

Resources mentioned:

 

Tony Robbins

  • Unshakeable: Your Financial Freedom Playbook
  • MONEY Master the Game: 7 Simple Steps to Financial Freedom

Trevor Crane’s book (free): www.trevorcrane.biz

 

Last Question:

Write your book. Get his free to books. He wants to connect with you (follow each other on social media) Leave a review on Amazon if you like his stuff. if you don't, send him a private message.