LTBP #72 - Pete Dupuis: Price Increases, Niches and Developing a Personal Brand
Release Date: 11/08/2017
#471 What Does Evidence-Based Really Mean
LTB Podcast
What does it really mean when something is described as "evidence-based"? In this episode, Claire and Maggie explore how to evaluate research and separate credible evidence from misleading claims. From peer review and study design to conflicts of interest, sample size, and the hierarchy of evidence, they break down the key factors that determine whether research can be trusted. Along the way, they discuss media misrepresentation, the difference between correlation and causation, and why curiosity, healthy scepticism, and checking evidence from multiple perspectives are essential skills in...
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#470 You Are Not Your Ideal Client
LTB Podcast
Are you marketing your personal training business to people like you... or to the people you actually want to serve? In this episode, Claire and Maggie explore a common mistake many trainers make: assuming their clients think, act, and make decisions the same way they do. They discuss how this mindset can impact marketing, communication, and pricing, often leading trainers to undervalue their services and miss opportunities to connect with their ideal audience. The conversation dives into understanding client motivations, gathering honest feedback, using client stories effectively, and...
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#469 Taking Fitness Outside: The Realities of Outdoor Personal Training
LTB Podcast
What does it take to train clients outside the gym? In this episode, Claire and Maggie explore the realities of outdoor personal training, from navigating unpredictable weather and park distractions to creating engaging workouts with minimal equipment. Maggie shares how she built a successful outdoor PT business, attracted clients who love being active outdoors, and adapted sessions on the fly to make the most of any environment. Whether you're a trainer considering taking your sessions outside or simply curious about the benefits of outdoor fitness, this episode offers practical insights,...
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#468 Decoding The New Physical Activity Guidelines
LTB Podcast
In this episode, Maggie and Claire discuss the latest UK public health guidance on physical activity and what it means for coaches, trainers, and everyday people. They explore the shift away from rigid exercise targets toward a more inclusive message: any movement is better than none. Together, they discuss why language matters and how professionals can help clients build sustainable, enjoyable habits that support health beyond weight loss. The conversation also highlights the importance of strength, balance, reducing sedentary time, and addressing the real-world barriers that can make...
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#467 The GLP1 Conversation
LTB Podcast
GLP-1s are transforming the weight loss landscape, and personal trainers need to understand what that means for their clients. In this episode, Claire and Maggie explore how medications like Ozempic, Mounjaro and Wegovy work, their impact on appetite, muscle and bone health, and the importance of recognising under-fuelling. They discuss the role of personal trainers in supporting clients with strength, nutrition awareness, and non-judgmental coaching, while navigating the wider issues of weight stigma, bias, and scope of practice in the fitness industry. A practical and thought-provoking...
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#466 Why Kettlebells Aren’t Going Anywhere
LTB Podcast
In this episode, Claire and Maggie dive into the world of kettlebell training, exploring their versatility, unique benefits, and why they've stood the test of time in the fitness industry. From common concerns like wrist pain and swing technique to favourite exercises such as the snatch, clean, and Turkish getup, Maggie shares her experience and practical tips for getting the most out of this powerful training tool. Whether you're new to kettlebells or a long-time fan, this episode highlights why they remain a valuable addition to any training programme. Find Out More About LTB...
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#465 AI, Expertise and the Human Touch
LTB Podcast
AI is everywhere but is it helping or hindering coaches and fitness professionals? In this episode, Claire and Maggie share their honest experiences using AI tools such as Claude and ChatGPT in their businesses and everyday work. They discuss how AI can be a powerful tool for brainstorming ideas, proofreading content, challenging assumptions, and saving time on repetitive tasks, while also exploring its limitations, biases, and tendency to get things wrong. The conversation highlights why critical thinking, expertise, and human connection remain irreplaceable in coaching and personal training....
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#464 The Truth About Niches in Personal Training
LTB Podcast
Do personal trainers really need a niche and if so, what does that actually mean? In this episode, Claire and Maggie challenge the traditional approach to niche marketing and explore why focusing on demographics may be less effective than understanding the people you genuinely enjoy helping. They discuss authenticity, client feedback, evolving business identities, and how the right clients are often attracted by clear messaging rather than a tightly defined target market. Find Out More About LTB Membership: Website: Instagram:
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#463 Training Clients With Chronic Pain Or Fatigue
LTB Podcast
What does it really take to support clients living with chronic pain and fatigue? In this episode, Claire and Maggie explore the complex, biopsychosocial nature of chronic pain and discuss why exercise is only one piece of the puzzle. They unpack the differences between chronic pain, chronic fatigue, and post-exertional malaise (PEM) associated with conditions such as ME/CFS and long COVID, highlighting why generic “no pain, no gain” approaches can do more harm than good. Together, they share practical guidance on communication, exercise programming, scope of practice, and building truly...
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#462 Keeping Programming Simple
LTB Podcast
How much programming is too much programming? In this episode, Claire and Maggie unpack their evolving approaches to personal training programming, from overcomplicated plans and periodisation spreadsheets to flexible, client-centred frameworks that actually work in the real world. They explore the balance between structure and adaptability, why general population clients need a different approach from athletes, and how focusing on core movement patterns can simplify decision-making while still delivering great results. Plus, they share practical tips for session planning, tracking progress,...
info_outlineTopics and questions covered in today's episode with Pete Dupuis.