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Mythbusting—Why Old-School SEO Fails to Deliver

The Marketing Agency Leadership Podcast

Release Date: 03/13/2018

Courting Clients with Marketing Strategy Workshops show art Courting Clients with Marketing Strategy Workshops

The Marketing Agency Leadership Podcast

Ten years ago, when the real estate bubble finally burst, Jeff Pulvino closed his decade-old real estate investment company and sweated through the “Now What?” people face when they find themselves out of a job. Social marketing was in its infancy. Jeff pivoted his company, and, using the strengths of its internal marketing department, jumped into Facebook marketing, and, ultimately, built a full-service digital marketing agency. It was not an easy climb. Eight years into agency life, Jeff realized that, without a strategic plan, the agency was just “marketing in the dark,” and often...

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Stalling? Rebrand. Relocate. Rethink Strategy. show art Stalling? Rebrand. Relocate. Rethink Strategy.

The Marketing Agency Leadership Podcast

John Hernandez is Owner and Partner at On Advertising, a marketing and advertising agency that has, over the past 26 years, rebranded itself, leveraged “new identities,” survived a recession, and increased and changed its client base.  In this interview, John talks about his company’s “humble beginnings” and reveals the strategic decisions that helped it grow. Ron Meritt, a television meteorologist, started NPR Public Relations in 1993 as a side gig. He provided traditional PR for nonprofit organizations . . . working out of his house with 1 client.  In 2002, John accepted...

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Entrepreneurship: Planning + Process = Profits show art Entrepreneurship: Planning + Process = Profits

The Marketing Agency Leadership Podcast

What kind of marketing agency picks Wichita, Kansas – a city very close to the geographic center of the continental United States, for its headquarters? How about an agency with 4 media buyers, providing everything marketing from traditional media buys to a full-range of digital services including online presence and reputation management, and serving an extremely diverse clientele. What kind of employees would choose to work for such an out-of-the-way agency? Could be people who enjoy a slower pace, a shorter work week, a culturally-rich/affordable life-style, extended benefits, and a five-...

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Branding Advocacy (on Purpose) with Attitude show art Branding Advocacy (on Purpose) with Attitude

The Marketing Agency Leadership Podcast

Josh Belhumeur is Managing Partner at Brink, a creative group that uses culturally relevant art content and experiences through a variety of initiatives to engage audiences and build brands for products, political candidates, and progressive causes.  In this interview, Josh explains how his agency, which started as three guys in a Tucson garage doing web development, evolved into a full-service, “all things media, all things internet, all things digital” agency with attitude and two physical locations. Only recently has the leadership at Brink started to understand who they are, who...

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How to Avoid Being a Commodity show art How to Avoid Being a Commodity

The Marketing Agency Leadership Podcast

Mike Stratta founded Arcalea on the idea that digital marketing and advertising should be objective, not subjective. In this interview, Mike talks about the importance of focus: on a very deep and narrow skillset, on a limited niche of (service) industry clients, on engendering a great company culture, and on hiring great people.  Mike built Arcalea’s service offerings around the things he really loved to do. Arcalea provides comprehensive quantitative analysis and implements tactics based on that analysis and how brands are positioned online. Mike believes it takes significant due...

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Heating Up the Market for Consumer Packaged Goods  show art Heating Up the Market for Consumer Packaged Goods

The Marketing Agency Leadership Podcast

Greg Keating is Agency Operations Manager and Business Development Lead at Hangar12, a fully remote, digital marketing agency that has been in Greg’s family in one form or another for 3 generations, and transitioned from brick-and-mortar to fully remote in 2015.  After a college internship his father arranged at what is today Hangar12 (No, thank you!), Greg started his career in production supply chain management, doing supply chain and marketing analytics, and “proving himself” in massive companies (Coca-Cola and Ecolab). His father, Kevin, again tapped him a few years ago. What to...

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Hyperfocus and a 100% Solution to Win a Niche Market Monopoly show art Hyperfocus and a 100% Solution to Win a Niche Market Monopoly

The Marketing Agency Leadership Podcast

Verne Harnish, founder of the world-renowned Entrepreneurs’ Organization (EO) and CEO of Scaling Up, a global executive education/ coaching company, has spent the past three decades helping companies scale up. Credentials? 15-year chair/instructor at EO's "Birthing of Giants" CEO development program (held at MIT)  Authored best-seller, Mastering the Rockefeller Habits (published in 2002 and translated into 9 languages) Authored Scaling Up: How a Few Companies Make It and the Rest Don’t (published in 2014 and winner of 8 major international book awards) Grew Entrepreneurs'...

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A Compassionate Angel with Skin in the Game show art A Compassionate Angel with Skin in the Game

The Marketing Agency Leadership Podcast

Malinda Gagnon is CEO and Co-founder of Uprise Partners, a consulting firm / investment firm that provides full-cycle go-to-market and deep technical delivery. Uprise can help launch and grow a business fast: whether they are a startup, launching a new product, or entering a new market. Whatever it is, Uprise teams can help companies “just blow it up” into something bigger. Anchoring on a company’s brand promise, Uprise brings in efficient, results-driven SWAT teams of focused experts who have fast-growth, go-to-market capabilities: to build anything; to implement sales and marketing...

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Nothing Sells Better than the (Edgy, but Funny) Truth show art Nothing Sells Better than the (Edgy, but Funny) Truth

The Marketing Agency Leadership Podcast

Daniel Harmon is Chief Creative Officer of Harmon Brothers, an ad agency most famous for the Squatty Potty Pooping Unicorn. The agency mixes two areas of concentration: traditional direct response advertising (asking for an immediate sale) and branding (where the goal is to evoke a positive customer brand response and promote brand loyalty.)  Clients come to Harmon Brothers when their product has a more complex or difficult story . . . or even one that touches on societal taboos, but Harmon has to be sold on a company’s product before they will take on that company as a client. Daniel...

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Going International: Breaking the Language Barrier show art Going International: Breaking the Language Barrier

The Marketing Agency Leadership Podcast

Wendy Pease is President of Rapport International, an agency that specializes in multilingual marketing, translating messages and meanings in over 200 languages – in any format, including blog posts, audio content, video, print, and multilingual chat. Wendy bought Rapport in 2004, because the fit seemed right with her interests. Over 15 years, it has maintained the same depth of languages and increased staff, revenue, and its focus on marketing. Rapport International is a Hubspot Partner In this interview, Wendy explains that interpretation is for the spoken word what translation is for the...

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