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Mythbusting—Why Old-School SEO Fails to Deliver

The Marketing Agency Leadership Podcast

Release Date: 03/13/2018

When Top Thought Leaders Tell Stories show art When Top Thought Leaders Tell Stories

The Marketing Agency Leadership Podcast

Bant Breen is Founder and Chairman at Qnary, an agency that focuses on optimizing and growing the executive online presence because, as Bant explains in this interview, “Every executive has an online footprint and that footprint matters,” especially for large organizations. Bant believes it takes more than telling a brand’s story through advertising or brand messaging to effectively market a brand. “People don’t want to talk to companies,” he says. “They want to talk to people.” The reputation of an individual executive and what he or she stands for and says impact people’s...

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Reddit’s Ask Me Anything: Turning Curiosity into Understanding show art Reddit’s Ask Me Anything: Turning Curiosity into Understanding

The Marketing Agency Leadership Podcast

Will Cady heads the Creative Strategy Team at Reddit, which he describes as a platform of more than 100,000 different, intent-driven, purpose-driven communities representing 100,000 distinct cultures . . . and an “incredible petri dish of niche subcultures that are emerging and influencing or becoming mainstream culture.” He says that “people go to Google to search for information . . . and to Reddit to search for what other people have found.”  Reddit’s Creative Strategy team sits between these “very curious” subculture communities and the brands that want to find their...

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Meeting the Challenges of High-Tech Marketing show art Meeting the Challenges of High-Tech Marketing

The Marketing Agency Leadership Podcast

Sandra Fathi is President and Founder at Affect, a public relations, marketing, and social media agency that focuses on B2B technology, healthcare, and professional services. The agency clients range from “startups to large multinational publicly traded companies.” B2B tech includes such things as “cryptocurrency, data, cybersecurity, supply chain and logistics, mobile application development, and cloud computing.” Healthcare includes healthcare IT, devices, MedTech. and services but stops short of highly FDA-regulated areas. Clients’ products tend to be complex but further...

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You Know What? They Get Me. show art You Know What? They Get Me.

The Marketing Agency Leadership Podcast

Steve Connelly started Connelly Partners (the defiantly human agency) in 1999 after he, as President of another agency, decided that the next time he got shot in the head, it would be by his own hand. For the first 6 months, his startup operated out of loaned office space in the backroom of another agency, Partners & Simons, Connelly Partners grew to cover all disciplines through acquisitions and organic divisional spinoffs. Today, the agency has a 42,000 square foot office in South Boston, and satellite offices in Dublin, Ireland and Vancouver. The broad, international range of the...

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Moving to a Client Perspective show art Moving to a Client Perspective

The Marketing Agency Leadership Podcast

Steve Denker, most recently Vice President of Marketing and Digital for Turner Classic Movies, chats with Rob at the virtual 2021 South by Southwest. In this interview, he gives his perspective on what he looks for when “working with agencies.”  In the mid-90s, Steve worked for Aramark at Fulton County Stadium/Turner Field, managing relationships with the brands and products that were part of that stadium experience. He observed how fans interacted with Coca-Cola and highlighted opportunities for Coke to increase sales and strengthen the link between the experience and the product....

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Getting the Picture show art Getting the Picture

The Marketing Agency Leadership Podcast

Amy Balliett is Founder and CEO at Killer Visual Strategies, an agency that specializes in visual communications design – creating such “products” as info and motion graphics, data visualizations, virtual reality, and interactive content. An Inc. 5000 company for four years in a row, Killer, now part of Material, has won over 30 excellence in visual communication awards. Clients include such Fortune 1000 companies as Amazon, Boeing, the Discovery Channel, Edwards Lifesciences Corporation, and Microsoft. In this interview, Amy talks about the “spammy” beginnings of infographics, when...

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50 Years Marketing (in the) Black show art 50 Years Marketing (in the) Black

The Marketing Agency Leadership Podcast

Lewis Williams is Chief Creative Officer at Burrell Communications, an African-American-focused, female-owned agency that started 50 years ago to address the interests of Black consumers. Historically, African-Americans often have not been portrayed favorably in the media. Burrell focuses on depicting African-Americans in a positive, realistic way. The very first national-scale client? McDonalds. Other big-name organizations the agency has worked with include Toyota, Walmart, Proctor & Gamble, Google, Major League Baseball and Coca-Cola. Majority-owned by Fay Ferguson and McGhee...

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The Art of Plein Air Marketing show art The Art of Plein Air Marketing

The Marketing Agency Leadership Podcast

Esther Raphael is Marketing Officer at Intersection, an out-of-home media and technology company that uses proprietary technology to electronically paint its client’s stories on busses and city, transit system, airport, and interior and exterior “destination” walls around the country . . . anywhere outside the home where brands can deliver content, information, and wayfinding to consumers as “they journey through cities.” Intersection’s technology supports dynamic program execution and unique campaign flexibility. A Harris Poll survey reported that 69% of urban consumers are...

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Making SEO Work in Your Neighborhood show art Making SEO Work in Your Neighborhood

The Marketing Agency Leadership Podcast

John Vuong started his Toronto-based agency, Local SEO Search, in 2013 with the goal of helping small- to medium-sized businesses in North America, UK, and Australia improve digital presence in their local communities.   John had ten years in advertising and sales for print media directories with their online performance-based networks and then worked for 5 years at Yellow Pages. Through this experience, he honed his understanding of how to dig out a business’s gaps, opportunities and challenges, its potential customers, where those customers were located, what those customers...

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Hook No Hack Video Production show art Hook No Hack Video Production

The Marketing Agency Leadership Podcast

John Limotte, Founder and CEO of Mustache Agency, started his career as a film producer making indie and arthouse films. When that business became more difficult (impacted by, among other things, the rise of the internet), John looked for a way to use his skills doing something that looked more like a real business. He saw potential in the field of marketing for “more cinematic . . . epic . . . more longform storytelling.” So, he started a very small video production agency and took jobs one by one to see where things would go. Ten years later, Mustache is a creative content agency with...

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Jason Berkowitz, Digital Marketer, and CEO of Break The Web (New York), explains the trap of old-school search engine optimization, the difficulty in capturing and analyzing SEO ROI, and the continuing evolution of  SEO and its follow-on, conversion rate optimization (which measures post-search user engagement.)