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LTBP#116 - Alwyn Cosgrove: Getting More Clients, Email & FB Marketing and Avoiding Burnout

LTB Podcast

Release Date: 07/03/2018

Jordan Syatt: Fat Loss Lessons, Social Media Use & Diversifying Marketing show art Jordan Syatt: Fat Loss Lessons, Social Media Use & Diversifying Marketing

LTB Podcast

In today's episode, Stuart interviews Jordan Syatt for the second time (the first was October 2020). They talk lessons Jordan has learnt in his time travelling and doing a range of interesting things, how he uses social media, the challenge of not letting social media become all-consuming, burnout, diversifying your marketing and more.   Jordan began Syatt Fitness, his online fitness coaching business, from his dorm at the University of Delaware in 2011 and has become one of the industry‚Äôs leading experts in strength training, nutrition, and behavioral psychology. One of the only...

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How I Use Social Media: Lyndsey Roberts show art How I Use Social Media: Lyndsey Roberts

LTB Podcast

In today's show, Stuart welcomes Lyndsey Roberts for the 5th episode in the 'how I use social media' series. Lyndsey, who is at strong_likeamutha on Instagram, is a leadership and empowerment coach and the founder of Strong Like a Mutha. They talk about content creation, why she's comfortable on camera doing things like reels, how she uses Instagram to make people aware of her business and why photography is an important aspect of her content plan.       Timestamps: [01.47] - How she uses social media as a fitness professional. [05.12] - Being vulnerable on social media. ...

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Claire Winter: Losing Clients, Burnout & Customer Service show art Claire Winter: Losing Clients, Burnout & Customer Service

LTB Podcast

In today's show, Stuart welcomes Claire Winter. Claire, who is Lift The Bar's head of operations, has been on the podcast lots of times before talking about her experience as a personal training client and on topics like belonging as a fitness professional. Today, they talk about three topics - losing clients and why it's probably not your fault just now, burnout and how to take better care of yourself and her upcoming customer service course. Timestamps are below!     Timestamps: [01.05] - Why it may not be your fault if you're seeing clients drop off just now. [14.30] -...

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Eric Helms: Getting More People Into Exercise & Perfectionism show art Eric Helms: Getting More People Into Exercise & Perfectionism

LTB Podcast

In today's show, Stuart welcomes Eric Helms. Eric runs the bodybuilding prep company 3dMJ and writes for the monthly publication, MASS. They discuss how he thinks we can make exercise more appealing for the gen pop. They then have a 40-minute discussion about perfectionism and all that encompasses it including how to better understand it, seeing it in your clients, seeing it in your coaching and how to move away from it towards what he calls 'excellence'. Timestamps are below!     Timestamps: [01.00] - Getting more people into exercise. [13.45] - Rise and grind mentalities in...

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John Clark: 48 Marathons in 48 Days show art John Clark: 48 Marathons in 48 Days

LTB Podcast

In today's show, Stuart welcomes back John Clark. Starting on the 5th of July, John is going to attempt to run 48 marathons in 48 days across 48 counties of England to raise 48K for a charity he created called Miles4meals. If you'd like to get involved by sponsoring, raising money or taking part, head to miles4meals.co.uk/484848. They discuss why he's doing this, what his prep looks like, getting himself mentally set, dealing with the chance of failure, moving away from gym ownership and much more. Timestamps are below!     Timestamps: [02.03] - How he's feeling about doing 48...

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Gym Owners Corner w/ Mark Council & Ste Whitaker: How to Have a Solid Business Partnership show art Gym Owners Corner w/ Mark Council & Ste Whitaker: How to Have a Solid Business Partnership

LTB Podcast

In today's episode, Stuart welcomes back Mark Council & his partner Ste Whitaker. Mark & Ste own a gym called Platform Performance, which they opened together in 2017. This is the third episode of the series called 'gym owners corner' where Stuart brings Mark on to discuss the realities and challenges of being a gym owner. In this episode, they discuss their business partnership. How it functions, why they think it works and some things they'd advise you to look out for in a business partner. Timestamps are below.       Timestamps: [02.00] - How their gym...

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Chris Bradley: Lead Generation, Mentorship & Outsourcing show art Chris Bradley: Lead Generation, Mentorship & Outsourcing

LTB Podcast

In today's show, Stuart welcomes Chris Bradley, also known as The Glasgow PT. Chris runs a gym in Glasgow and a mentorship programme for trainers called The Upgraded Coach. They discuss what he remembers about his first-ever PT session, how he approached lead gen in a commercial gym, getting through the tough times as a trainer, taking your business seriously and how to think about outsourcing. Timestamps are below!     Timestamps: [09.17] - His first ever PT session. [15.37] - Mentorship & investing in yourself. [20.52] - Lead gen in a commercial gym. [29.37] - His...

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Krista Scott-Dixon: Mental Health, Coaches Getting Coached & Firing Clients show art Krista Scott-Dixon: Mental Health, Coaches Getting Coached & Firing Clients

LTB Podcast

In today's show, Stuart welcomes back Krista Scott-Dixon from Precision Nutrition. They discuss public speaking, self-acceptance, getting coached as a coach, firing clients, mental health and managing overwhelm. Timestamps are below!     Timestamps: [02.15] - Tips on public speaking. [11.25] - What Krista was like as a child. [15.25] - The challenge of self-acceptance. [19.30] - Coaches getting coaching. [25.55] - Getting triggered by clients not doing things. [30.05] - Firing clients. [40.45] - Looking after your mental health. [45.25] - Managing overwhelm.  ...

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How I Use Social Media: Graham Hurst (@graphicsforcoaches) show art How I Use Social Media: Graham Hurst (@graphicsforcoaches)

LTB Podcast

In today's episode, Stuart welcomes Graham Hurst. Graham, @graphicforcoaches, is a former police officer and online coach turned designer. He creates thumb-stopping, highly engaging social media images for the country's top coaches and PT's. As this is an episode on how I use social media, they spend the majority of their time talking about using social media, creating content, common design mistakes Graham sees trainers doing and getting clients from Instagram. Timestamps are below.       Timestamps: [01.10] - How long Graham has been posting on social media? ...

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George Branford: Commercial Gym Success & Launching a Facility show art George Branford: Commercial Gym Success & Launching a Facility

LTB Podcast

In today's episode, Stuart welcomes George Branford. George is an ex-professional football, turned personal trainer, turned gym owner. They discuss how he built up his client base in a commercial gym, getting over fears of talking to members, transitioning into an independent gym before finishing off talking about how he and his partner, Emily, got capital, planned it out years in advance and launched their gym, Intent 91.Timestamps are below.       Timestamps: [01.12] - Why did George decide to become a personal trainer? [04.38] - How he found starting in a...

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More Episodes

In this episode, Stuart welcomes on Alwyn Cosgrove.

Topics Covered:

  • Advice to a PT who is struggling to get enough clients.
  • How to ask for referrals.
  • How Results uses FB ads.
  • How Results use email marketing.
  • How to feel confident in your knowledge as a personal trainer.
  • Switching off/ burnout.
     

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